The copy-defense blog

Start your
right here

Start your
right here

This copy-defense blog is about things you can do to protect what is yours → inventors researchers creators designers authors copywriters service providers business owners marketeers authors videographers photographers storytellers storysellers online course creators online shop owners startups SMEs shop owners coaches teachers experts specialists advisors keynote speakers decision makers leaders newsletter authors networkers project managers (and so many more)

The copy-defense blog post categories should make it easier for you to find what you want to get an intro to or learn more about to apply in your business strategy.


It can be a pain to start learning something new, and it may be even more complicated if you don’t know where to start. 

But please, don’t let sneaky competitors steal your intellectual property (IP) and profit! It’s not fair to your business and the work you put into it to succeed. 

To help you avoid this, I offer many free learning opportunities. One of them is this copy-defense blog 💡. 

Copy-defense blog thumbnail

The first & next

copy-defending step

→ can be taken here


Start with the copy-defense blog right now - it's free

Read the blog posts that are relevant to you. Sign up for the newsletter (currently only available in Danish) and get an easy start on some terms and concepts – while learning how to avoid major pitfalls!

You can also follow me on social media and get small bites daily.

Remember, the first steps are the most valuable ones – from there everything gets easier!


Build your protection with courses & events

Maybe you already know that you need to build a wall of protection around your business gems. Maybe you know how it feels when your products suddenly are available at your competitor’s stores.

Find niche-specific courses or general “must-have” topics in the webinar or event list.

See what I am currently offering:
online courses, events, and webinars.


Optimize your defense position with one-on-one sparring

Maybe you need a nudge to get over the initial confusion. Let’s face it – sometimes ripping the bandaid off is hard. I promise to make it easier for you in 1:1 sparring sessions.

I am your professional sparring partner so you don’t have to master this new challenge by yourself! Book a 1:1 sparring session with a full focus on your questions and next steps.

Invest in idearlify® SPARRING sessions or a bundle if you know that you want to meet regularly and secure your discount right away.

Soon I am offering idearlify® SPARRING-packs that combine structured work processes, templates, and content that has been thoroughly tested – and proven to work, with an element of tailor-made solutions through predefined and planned sparring sessions. Providing you with an option for adapted learning, at a minimal expense compared to tailor-made solutions from scratch.

Ready for more than this copy-defense blog can provide?

Let's talk about more "hands-on-knowledge" for you!

Starting with free resources, like the copy-defense blog or social media posts, is a great way to get a taste of learning something new. After reading some blog posts, you may realize that copy-defense is an option to protect your hard work from misuse and abuse. 

That’s why I offer online courses, webinars, workshops, and tailor-made solutions to help you learn how to protect your business, success and future growth. In the below sections, you can get some more insights into some of the learning formats you can choose from.

Online courses

Unlock your copy-defense and start using the tools now with Idearlify® Online Courses. This results-driven approach empowers you to transform your vision into a thriving business – and protect it against thieving competitors. My courses deliver practical knowledge through easy-to-use tools, workbooks, and checklists that enable you to apply your new skills right away.

Tap on the image, click here to discover the courses page, or go to the shop page to start today. Every day counts when it comes to protecting your time and resources from being stolen. Prevention is your best defense.

webinars, workshops & events

If you’re someone who loves learning by asking questions and focusing on one topic at a time, I can help you out! I have a collection of resources, such as workshops, webinars, and events focusing on specific topics to keep you ahead of the competition. Please note that the events often have limited seats and will be offered to the newsletter members first. 

Simply click here or the image to visit the events page.

1:1 sparring session and bundles

Many PATENTsmarter™ learners prefer to find a happy medium between studying solo or collaborating with a peer. 

If you’re looking for some one-on-one practice time with me, your product protection and copy-defense coach and mentor, I offer individual sparring sessions that can be booked as individual lessons, discounted bundles, or preset combination packages. 

Click on the image to be directed to the booking page.

Tailor-made solutions

Contact me if you need a customized course, webinar, or personalized presentation on intellectual property relevant to your business, department, students, association, or club members. 

Click on the image or >>> right here <<< to send your request, and let’s schedule a brief call to discuss further details. Of course, this call is explorative and without any strings attached. 

Check out the 6 most essential tools you should know, if you are creating anything worth having, making or selling. The page may give you a headstart on what you should know as an entrepreneur, startup or leader, researcher or product developer in an SME. Hey, maybe you will even get inspired for what you want to add into your tailor-made solution.

Never miss a great offer again!

We’re working on an English version of the newsletter. It’s coming soon! In the meantime, please sign up for the Danish one 🙂 Thanks for your patience.

DISCLAIMER: PATENTsmarter™ content is not legal advice

PATENTsmarter™ is not a patent law firm and does not provide legal or any other advice.

PATENTsmarter™ is an informational and educational website operated by European Patent Attorneys, particularly the Owner, founder, and CEO of PATENTsmarter™, Gyde Balzer Carstensen.

Please read our Terms & Conditions before using the information offered in the shop or by any other means by PATENTsmarter™.

All Products and Services, Blogs, Mentoring, Tailor-made Solutions, Events, Webinars, Workshops, and more, including any Material or Content shared by PATENTsmarter™, are for educational and illustrative purposes only, aimed at better understanding the law and its potential opportunities and risks, and cannot be construed as legal advice.

Simplification may be necessary to improve the conceptual understanding

The content is not guaranteed to be correct or updated with recent national or international law changes. Sometimes concepts have been simplified to reduce complexity and to ensure a better conceptual understanding, which means that selected topics or aspects may be omitted or not highlighted from all angles.

Use the information – but remember to get professional advice

It is your (the user’s) responsibility as a business owner to ensure that you know the legal consequences of your actions and, thus, also to consult a patent attorney or legal advisor before you act on anything you learned or concluded based on Products, Services, and Content provided by PATENTsmarter™.

Although PATENTsmarter™ can help streamline your work and highlight available opportunities and risks to consider, it cannot replace seeking advice from a patent attorney or legal advisor.

Your specific situation, business model, product details, competitor situation, and behavior are some of the aspects affecting your legal status and may, in some cases, seem to contradict what you learned in, e.g., specific PATENTsmarter™ courses.

Expectations, results, and success

PATENTsmarter™ does not guarantee or promise specific results or outcomes for businesses or individuals participating in or using Products or Services provided via this web page or associated Services.

Your business, your responsibility – remember to seek critical advice before you act

Any person can learn with PATENTsmarter™, but results will vary and depend on case-specific details, understanding of the content presented, the personal effort involved in translating it, and the competence of advisors, as explained above.

If you want my hands-on support as your counsel, this can not be done through PATENTsmarter™. You can reach out to me through my consultancy agreement with Larsen & Birkeholm; however, since this is an entirely independent business, please do not expect discounts or other perks due to the purchase of PATENTsmarter™ products. I only offer a limited number of counseling hours at Larsen & Birkeholm, so you may need to reach out in good time if you would like my case-specific services.


Get your product protection knowledge, PATENTsmarter™-news, and occasionally offers to achieve your goals on your defense against copies straight to your inbox. 

(If it is not for you, you can unsubscribe with a simple click.)

ANSVARSFRASKRIVELSE: PATENTsmarter™ er ikke juridisk rådgivning

PATENTsmarter™ er ikke et patentkonsulentfirma og yder ikke rådgivning, hverken juridisk eller andre former for rådgivning.

PATENTsmarter™ er et informations- og uddannelseswebsted, der drives af European Patent Attorneys, herunder specifikt ejeren, grundlæggeren og CEO for PATENTsmarter™, Gyde Balzer Carstensen.

Læs venligst vores Forretningsbetingelser før du bruger de oplysninger, som PATENTsmarter™ tilbyder i shoppen eller på anden måde.

Alle produkter og tjenester, blogs, mentoring (1:1 sparring), skræddersyede løsninger, events, webinarer, workshop m.m., herunder materiale eller indhold, der deles af PATENTsmarter™ , er udelukkende til uddannelsesmæssige og illustrative formål, der har til formål at give en bedre forståelse af loven og dens potentielle muligheder og risici, og kan ikke opfattes som juridisk rådgivning.

En forenkling kan være nødvendig for at forbedre den begrebsmæssige forståelse

Indholdet garanteres ikke for at være korrekt eller opdateret med de seneste nationale eller internationale lovændringer. Nogle gange er begreberne blevet forenklet for at reducere kompleksiteten og sikre en bedre begrebsmæssig forståelse, hvilket betyder, at udvalgte emner eller aspekter kan udelades eller ikke belyses fra alle vinkler.

Brug oplysningerne – men husk at fĂĄ professionel rĂĄdgivning

Det er dit (brugerens) ansvar som virksomhedsejer at sikre, at du kender de juridiske konsekvenser af dine handlinger og derfor også at konsultere en patentadvokat eller juridisk rådgiver, før du handler på baggrund af noget, du har lært eller konkluderet på baggrund af produkter, tjenester og indhold leveret af PATENTsmarter™ .

Selv om PATENTsmarter™ kan hjælpe dig med at strømline dit arbejde og fremhæve muligheder og risici, kan det ikke erstatte rådgivning fra en patentadvokat eller juridisk rådgiver.

Din specifikke situation, forretningsmodel, produktdetaljer, konkurrencesituation og adfærd er nogle af de aspekter, der påvirker din juridiske status, og kan i nogle tilfælde synes at være i modstrid med det, du har lært i f.eks. specifikke PATENTsmarter™.

Forventninger, resultater og succes

PATENTsmarter™ garanterer eller lover ikke specifikke resultater eller resultater for virksomheder eller enkeltpersoner, der deltager i eller bruger produkter eller tjenester, der leveres via denne webside eller tilknyttede tjenester.

Din virksomhed, dit ansvar – husk at søge forretningskritisk rĂĄdgivning, før du handler

Alle kan lære med PATENTsmarter™, men resultaterne vil variere og afhænge af sagsspecifikke detaljer, forståelse af det præsenterede indhold, den personlige indsats, der er forbundet med at oversætte det, og rådgivernes kompetence, som forklaret ovenfor.

Hvis du ønsker min praktiske støtte som din rådgiver, kan dette ikke ske gennem PATENTsmarter™. Du kan kontakte mig via min konsulentaftale med Larsen & Birkeholm; men da dette er en helt uafhængig virksomhed, skal du ikke forvente rabatter eller andre fordele som følge af køb af PATENTsmarter™. Jeg tilbyder kun et begrænset antal rådgivningstimer hos Larsen & Birkeholm, så det kan være nødvendigt at kontakte mig i god tid, hvis du ønsker min sagsspecifikke service.