I help you to prevent and handle copycats efficiently in your business - with knoweldge and tools that you need before hiring IP lawyers or patent attorneys.
Did you know that 93% of SMEs in the EU report a positive effect of their registered intellectual property rights? They report a direct impact on revenue, elevation of their business image, and future business prospects.
Deciding whether you need intellectual property rights (IPRs) and determining when to seek them is a crucial part of your business strategy.
Your IP lawyer or patent attorney cannot make this decision for you. They can’t know what you require if you don’t communicate your needs. They aren’t privy to your knowledge, plans, or the internal decision-making processes that are essential to your business.
The more you understand your business needs, the better you can guide your legal team in meeting those needs. To make an informed decision regarding IPRs, it is essential to thoroughly understand your options. I am here to help you build your own framework in this process and provide you with the knowledge you need to make smart IP strategies and choices!
My name is Gyde Balzer Carstensen, and I am a patent specialist with over 16 years of experience in the field of intellectual property.
As a European Patent Attorney and Certified Danish Patent Agent, I have held specialist and decision-making roles in leading companies, including Novo Nordisk, H. Lundbeck, and Zealand Pharma, where I was responsible for protecting their innovations and aligning patent strategies with overall business, project, and product goals and results.
I founded PATENTsmarter™ to leverage my insights from within such strong strategic players, assisting entrepreneurs and leaders in startups and small to medium-sized enterprises (SMEs) who otherwise lack access to business-critical knowledge.
When I provide you and your team with patent and IP training, it’s always based on the idearlify® approach, regardless of the format you choose to invest in.
This means I will provide as many practical tools and workable frameworks as possible to help you understand IPRs, make informed decisions, and use them effectively in your business without the overwhelm that often stops you from taking the necessary actions.
These principles are the cornerstone of what I share. I make proven methods accessible and adaptable to your needs and help you identify your business needs before hiring patent attorneys or IP lawyers. First, clarify what you need, then hire experts to handle the details and carry out your plans.
The idearlify®-based intellectual property (IP) training helps you focus on proactively managing IP opportunities and risks within your business processes. By recognizing the strategic advantages that intellectual property rights can offer and applying practical methods businesses use worldwide, you can significantly enhance your plans and improve your future outlook.
This does not necessarily mean that you spend more time or a larger portion of your budget on IP but that you and your team make informed decisions about what to protect—or which risks to mitigate now, later, or not.
This platform is not about academic theories or complicated lectures that leave you feeling lost and uncertain about your next steps. My mission with every educational product and service I provide is to empower you with the knowledge, frameworks, and tools needed to take decisive action.
Learning the basics is crucial – even when you think you know enough, you likely don’t. Ignorance won’t shield you from legal issues or fines for infringing on someone else’s IP rights, and a lack of knowledge won’t help you avoid lost income if your work gets copied.
Once you have mastered the basics, you can advance to the following IP training and expertise levels. In specialized sessions, workshops, or customized solutions, I provide tools to help you plan your IP strategy and align it with your business objectives. This includes integrating critical decision points into your product development cycle and workflows.
Technology is evolving, and some assets are easier to copy or plagiarize. This does not mean that you can’t prevent or stop it from happening to you. Understand what IPRs are relevant in your industry, and more importantly, apply and respect them.
What’s the worst that can happen if you are copied (your intellectual property rights are infringed) and you aren’t prepared to handle the situation? A 34% higher risk of bankruptcy (according to a European study from 2023).
All businesses must protect their assets and competitive edge, but not all need patents.
Patents are mainly relevant for physical products with a technical function or effect that can be reproduced industrially.
Your business type and your products or services determine the options available to protect your work, investments, and future revenue. You can explore product and asset protection strategies directly or indirectly related to intellectual property rights (IPRs).
Everyone in a business, including owners and employees with access to critical information, needs to understand:
1. Confidentiality: Know what it means and the consequences of breaking it.
2. IPRs: Understand the 6+ most important IPRs and IP tools.
3. Contracts: Understand what you sign before you sign it.
Don’t know where to start?
HOURS: COURSES, EVENTS, SPARRING & PRESENTATIONS
YEARS: IN IP & PATENTS (EPA, CDPA)
YEARS: IN-HOUSE PATENT SPECIALIST & DECISION-MAKER
INVENTORS, SPECIALISTS & BUSINESS OWNERS HELPED
Take the initiative to envision your success and prepare for it in order to avoid the regret of thinking, “I should have done something” when it’s too late. Discovering that a competitor has copied your work and is costing you significant revenue can be devastating, but entirely preventable. Take charge now and protect your innovations to ensure your hard-earned success stays yours.
Investing in PATENTsmarter™ and my services is a smart decision when preparing to work with patent attorneys or IP lawyers. The field of intellectual property can be complex, so organizing your thoughts and outlining key elements beforehand can streamline the process.
By clearly understanding your needs and articulating your requirements, you can make better use of their expertise, ultimately saving time and avoiding unnecessary expenses. This approach helps prevent wasted effort and helps manage costs effectively.
Maximize your resources and minimize unnecessary costs by reducing the time your IP lawyer or patent attorney spends on basic education. Take advantage of the comprehensive courses, events, workshops, and sparring sessions I offer, designed to address 80-99% of the questions your legal advisors will typically ask.
By clarifying your needs and understanding the information your advisors require, you can come fully prepared to make the most of your time with them. This proactive approach not only saves you money but also ensures that your advisors can focus on delivering high-value support tailored to your business.
Don’t leave your learning to chance. Equip yourself with the knowledge you need here and empower your legal team to provide exceptional service while staying within your budget. Invest in your education today to unlock greater efficiency and expertise in your business journey.
Sometimes, traditional courses and events don’t meet your specific needs. Instead, you might find it helpful to have a focused hour or a few meetings to work on a particular challenge, discuss your business’s intellectual property (IP) strategy, improve your risk management processes, or prepare for contract negotiations with a potential partner.
If you or an employee needs to understand an IP topic, solve a problem, or benefit from a strategic partner, my 1:1 sparring sessions can provide the support you need.
Being prepared is a highly sought-after thing in business. Most people associate it with preparing for hardship or significant expenses; however, preparing for your success is often overlooked.
I think that more businesses and entrepreneurs should consider preparing and safeguarding their success, whether to prevent revenue loss to a copying competitor or due to the public backlash of a copy-accusation. Knowing what to do when a conflict turns up – out of nowhere is key to keeping your cool or your collaboration partners, customers, or boss calm).
While developing your products and business, you’re in the best position to prepare and protect. That’s why I provide frameworks so you can make and implement prevention and action plans—before it is too late!
PATENTsmarter™ and my idearlify® approach embody the belief that every business, regardless of its size, has the potential to benefit from intellectual property rights, including—but not limited to—patents. In my teaching, I focus on sharing effective IP strategies that have yielded successful outcomes for various professional businesses, fostering a collaborative atmosphere where we can all learn and grow together.
Read about IPRs and news about PATENTsmarter™ and what I do on the IP-rights blog.
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Should we go name-hunting together? Naja, who came for a 1:1 sparring session, which turned into more than “just” a chat about trademarks and rights. Last week (update in May 2025 – it’s a bit longer ago than last week,…
Protect Your Social Media, Website, and Products from Copycats: An Exclusive Danish Mini-Masterclass The date has passed: You can not register for the Danish mini-masterclass about “KOPIFORSVARS-metoden” anymore – sorry 😳 Go to the shop, or book a sparring session…
I’m excited to help you better understand intellectual property rights, such as patents, trademarks, and copyrights. After all, my business was founded on them.
Some of my services will help you find an IP strategy that fits your unique business type or model. Others provide a beginner-friendly introduction to the world of intellectual property, making it easy to decide if and when to explore which areas to apply to next.
If you’re unsure where to begin or which questions to ask, I’m here to help you.
If you haven’t already, you can book a free 15-minute call with me to get started—there are no strings attached. If you’ve already used your 15 free minutes, you can schedule a full sparring session through the booking site.
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I’m based in Copenhagen, Denmark, but I work with clients worldwide.
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PATENTsmarter™ er ikke et patentadvokatfirma og yder ikke juridisk eller anden rådgivning.
PATENTsmarter™ er et informations- og uddannelseswebsted, der drives af European Patent Attorneys (og Dansk CErtificeret Patent Agenter), herunder specifikt ejeren, grundlæggeren og CEO for PATENTsmarter™, Gyde Balzer Carstensen.
Læs venligst vores Forretningsbetingelser, før du bruger de oplysninger , der tilbydes i shoppen eller på anden måde af PATENTsmarter™.
Alle Produkter og ydelser, blogs, mentoring, skræddersyede løsninger, events, webinarer, workshops og meget mere, herunder materiale eller indhold, der deles af PATENTsmarter™, er udelukkende til uddannelsesmæssige og illustrative formål, der har til formål at give en bedre forståelse af loven og dens potentielle muligheder og risici, og kan ikke opfattes som juridisk rådgivning.
Indholdet garanteres ikke at være korrekt eller opdateret med de seneste nationale eller internationale lovændringer. Nogle gange må begreber blive forenklet for at reducere kompleksiteten og sikre en bedre begrebsforståelse, hvilket betyder, at udvalgte emner eller aspekter kan være udeladt eller ikke fremhævet fra alle vinkler.
Det er dit (brugerens) ansvar som virksomhedsejer at sikre, at du kender de juridiske konsekvenser af dine handlinger og dermed også at konsultere en patentadvokat eller juridisk rådgiver, før du handler på baggrund af noget, du har lært eller konkluderet på baggrund af produkter, ydelser og indhold leveret af PATENTsmarter™.
Selvom PATENTsmarter™ kan hjælpe med at strømline dit arbejde og fremhæve tilgængelige muligheder og risici, der skal overvejes, kan det ikke erstatte rådgivning fra en patentkonsulent eller juridisk rådgiver.
Din specifikke situation, forretningsmodel, produktdetaljer, konkurrentsituation og adfærd er nogle af de aspekter, der påvirker din juridiske status, og som i nogle tilfælde kan synes at være i modstrid med det, du har lært på f.eks. specifikke PATENTsmarter™-kurser.
PATENTsmarter™ garanterer eller lover ikke specifikke resultater eller udfald for virksomheder eller enkeltpersoner, der deltager i eller bruger produkter eller ydelser, der leveres via denne webside eller tilknyttede ydelser.
Alle kan lære med PATENTsmarter™, men resultaterne vil variere og afhænge af sagsspecifikke detaljer, forståelse af det præsenterede indhold, den personlige indsats, der er forbundet med at oversætte det, og rådgivernes kompetence, som forklaret ovenfor.
Hvis du ønsker min praktiske støtte som din rådgiver, kan dette ikke ske gennem PATENTsmarter™. Du kan kontakte mig via min konsulentaftale med Larsen Birkeholm; men da dette er en helt uafhængig virksomhed, skal du ikke forvente rabatter eller andre fordele som følge af køb af PATENTsmarter™. Jeg tilbyder kun et begrænset antal rådgivningstimer hos Larsen & Birkeholm, så det kan være nødvendigt at kontakte mig i god tid, hvis du ønsker min sagsspecifikke service.
PATENTsmarter™ is not a patent law firm and does not provide legal or any other advice.
PATENTsmarter™ is an informational and educational website operated by European Patent Attorneys, particularly the Owner, founder, and CEO of PATENTsmarter™, Gyde Balzer Carstensen.
Please read the Terms & Conditions before using the information offered in the shop or by any other means by PATENTsmarter™.
All Products and Services, Blogs, Mentoring, Tailor-made Solutions, Events, Webinars, Workshops, and more, including any Material or Content shared by PATENTsmarter™, are for educational and illustrative purposes only, aimed at better understanding the law and its potential opportunities and risks, and cannot be construed as legal advice.
The content is not guaranteed to be correct or updated with recent national or international law changes. Sometimes concepts have been simplified to reduce complexity and to ensure a better conceptual understanding, which means that selected topics or aspects may be omitted or not highlighted from all angles.
It is your (the user’s) responsibility as a business owner to ensure that you know the legal consequences of your actions and, thus, also to consult a patent attorney or legal advisor before you act on anything you learned or concluded based on Products, Services, and Content provided by PATENTsmarter™.
Although PATENTsmarter™ can help streamline your work and highlight available opportunities and risks to consider, it cannot replace seeking advice from a patent attorney or legal advisor.
Your specific situation, business model, product details, competitor situation, and behavior are some of the aspects affecting your legal status and may, in some cases, seem to contradict what you learned in e.g., specific PATENTsmarter™ courses.
PATENTsmarter™ does not guarantee or promise specific results or outcomes for businesses or individuals participating in or using Products or Services provided via this web page or associated Services.
Any person can learn with PATENTsmarter™, but results will vary and depend on case-specific details, understanding of the content presented, the personal effort involved in translating it, and the competence of advisors, as explained above.
If you want my hands-on support as your counsel, this can not be done through PATENTsmarter™. You can reach out to me through my consultancy agreement with Larsen & Birkeholm; however, since this is an entirely independent business, please do not expect discounts or other perks due to the purchase of PATENTsmarter™ products. I only offer a limited number of counseling hours at Larsen & Birkeholm, so you may need to reach out in good time if you would like my case-specific services.
