Don’t watch
copy you!
Stop them!

Learn how to defend what is yours with: your rights! patents! copyrights! contracts! trade secrets! design protection! publications! trademarks! contracts!
Stickman pointing at bag with copy label - looks unamused

Want to avoid to be copy victim - or to be accused of copying?

use your rights & copy-defense to defy unjust


Suppose you like to read things. And don’t like videos for learning. E-books may be your preferred choice for getting things started.

Online Courses

Learn at your own pace, from the office, couch, or on the go. Online courses are for you if you need flexibility and an option to revisit what you need when you need it.

Follow this page to see new course arrivals, or sign up for the newsletter to be notified when new online course offers are available.

Tailor-made solutions

Want to help your team not to overlook risks and opportunities so they can increase your business’ value? Tailor-made courses or workshops are your solutions. Click here to send a non-binding request to talk about potential solutions.


Need 1:1 teacher support? I can relate. Sign up for the newsletter to get notified when 1:1 mentoring is available and be the first to book your session.

Free resources

Check out the blog, where I share knowledge and stories about using tools and strategies to protect your work and products against abuse and copies.


Ready to get far within a few days. Do you like an intense but assisted format? Then join one of the workshops with 8-16 others who want a headstart too.

Forside og 4 sider og et illustration præsenteret på en bærbar computer som produktpræsentation til 99 kroner som er butiksprisen for e-bogen: sådan stopper du ulovlige kopier af dit online-materiale

Get the newest e-book for 0,- kr

If you sign up to the newsletter today, you will get it for 0,-kr. You save: 99,- kr excl. VAT/taxes. 

They already work for other successful companies, and I share how they do it – so you can use them too.

Stop copy, theft & abuse with the right tools & strategies


Definitely helpful in protecting how something works, e.g., function via parts.

Design protection

Available in some countries for protection of the look and feel, e.g., furniture dimensions.


Are commonly used to achieve exclusive rights to: Use of e.g., word or figure, e.g., logo or company name.


Often relied on for its specific protection of: Original elements, e.g., content, such as text or image.

Other laws

Are not as well-known but absolutely worth for protecting, e.g., customer safety and fair competition.

Trade secrets

It should be noted that they are powerful if you can keep things 100% secret. Then they can protect your competitive edge.

Learning with PATENTsmarter™

Can you benefit?

Especially entrepreneurs with solo businesses, freelancers, online course creators, writers, authors, and artists need to learn how to prevent others from stealing their hard earned money.

You probably heard that you can’t protect your online-material, online course, or sales page against copies or plagiarism.

Obviously, I am of the opionion that’s not true

Therefore I am building special online courses and workshops for you! It’s a series called StopOnlineCopy™, so when you are ready to learn – look for this tag in the shop.

Obviously business owners, decision-makers, team and board members and everyone who works with or in startups need to know about asset protection.  While you just started building a very important thing and want it to get traction – you need to be responsible and secure your return of investment (ROI).

What if it turns out as a blockbuster?

Along with basic patent courses I offer a variety of courses to help your startup flourish. Safeguarding your future growth will also make it easier to attract funding and commercial partners.

Make sure to visit the shop or ask for a 1:1 mentoring session to get things started.

Whether your company has reached a certain size or you want to to grow into an SME (or maybe even a corporate business).

Growing the business, means growing responsibilities

However, when you do that, your responsibility to protect your assets and products against abuse and copies also grows. Investors and stakeholders need to see that you are actively working to safeguard the value they trusted you with.

Regardless your role, chances are your actions can affect the options you have to protect your innovation and future plans.

Along with finding the right balance of IP risk management, establishing a proactive opportunity capture workflow is key to support your success. Increase your chances for success by a factor of 6 (I will follow up with a blog post about this very soon!)

Get ready in time to attract funding and partners

Let me teach you how to think like a corporate business so that your IP portfolio looks beautiful in the eye of the investors and board members or attractive to acquire.

Whether you need a general online courses  (find it in the shop) or need a tailor-made solution to make sure you get it right – you found you place to develop.

It’s essential to understand how your function’s, group’s and team’s behavior impacts the risks and opportunities related to intellectual property.

Everyone is essential in securing protection opportunities

Did you know that everyone involved in innovation, repairs, improvements, development, external partnerships, expert collaborations, and more are essential to our business? It may come as a surprise, but all of these roles can impact opportunities related to intellectual property and potentially create risks.

Make better choices

Knowing about this can assist you in making intelligent choices and developing successful plan.

Everyone is responsible for spotting valuable matter

If you make people more aware of intellectual property rights related to your project or department, it will be easier for them to plan and secure a profitable return in the future.

Your IP and patent department is busy

These departments tend to be busy, so doing all you can to assist them is essential. And it all begins with understanding the fundamentals of how the law operates.

Even if you have a team for your IP and patents, working together is essential to identify opportunities and avoid any possible risks.

Please take a look at what I have for you!

What do they copy, steal or misuse?​

Anything that makes it possible for you to create and sell the product that your customers love, your competitors wish they had invented or created before you and are “easy” or profitable to copy.

In other words: If it’s a great business for you, it may very well be an awesome business case for a copycat!

Whether you make a device, the next medicine or tractor wheel. Your physical products often have a new or unique function, process or  use.

Although you may think that designs are mostly about the looks of something, the touch and feel  also be worth protecting against copies.

Recognition, trust and goodwill of your brand is often a huge part of what sells your products. Do you know which business , product names, or logos you can forbid others to use in their business?

Everything that drives your competitive edge is of value to your business. Safeguards you ideas, strategies and other know-how against abuse and theft from those you trust.

While copied concepts can frustrate many, there is more to effective protection of business models, than pointing fingers at your competitors. On the other hand your content, photos, texts and manuscripts may be easier to keep safe.

Trust in collaborations is essential, but it is not always enough.  Understanding how to stay in control and build trusting relationships is essential.

Gyde Balzer carstensen, portrait, standing with left side to viewer, pointing to head and smiling at viewer, indicating to thing or learn

Who is PATENTsmarter™

I am a European Patent Attorney and Certified Danish Patent Agent, and I have worked with intellectual property for more than 14 years.

In my various patent specialist positions in companies like Novo Nordisk, H. Lundbeck, and Zealand Pharma.

I was responsible for finding and protecting parts and layers in ongoing projects. In particular, my job was to safeguard the future and market products against infringers.


Sign up and learn

A great way to learn while getting to know me. If you don’t like it, you can always unsubscribe with a simple click.

I do not offer legal advice at PATENTsmarter™.  However, if you need specific advice on a case, you can reach me at Larsen & Birkeholm. I practice as an IP and patent advisor just for a few hours per week at this private practice IP law firm. Pease note, that PATENTsmarter™ operates independently of Larsen & Birkeholm


Get your product protection knowledge, PATENTsmarter™-news, and occasionally offers to achieve your goals on your defense against copies straight to your inbox. (If it is not for you, you can unsubscribe with a simple click.)

Ready to get more?

Get knowledge about your copy defense options (including intellectual property rights and more) sent straight to your inbox.

Once in a while, you will also receive offers and information about the latest PATENTsmarter™ news.

If you don’t like it – or want it anymore. You can unsubscribe with a simple click.

DISCLAIMER: PATENTsmarter™ content is not legal advice
PATENTsmarter™ is not a patent law firm and does not provide legal or any other advice.

PATENTsmarter™ is an informational and educational website operated by European Patent Attorneys, particularly the Owner, founder, and CEO of PATENTsmarter™, Gyde Balzer Carstensen.

Please read our Terms & Conditions before using the information offered in the shop or by any other means by PATENTsmarter™.

All Products and Services, Blogs, Mentoring, Tailor-made Solutions, Events, Webinars, Workshops, and more, including any Material or Content shared by PATENTsmarter™, are for educational and illustrative purposes only, aimed at better understanding the law and its potential opportunities and risks, and cannot be construed as legal advice.
Simplification may be necessary to improve the conceptual understanding
The content is not guaranteed to be correct or updated with recent national or international law changes. Sometimes concepts have been simplified to reduce complexity and to ensure a better conceptual understanding, which means that selected topics or aspects may be omitted or not highlighted from all angles.
Use the information – but remember to get professional advice
It is your (the user’s) responsibility as a business owner to ensure that you know the legal consequences of your actions and, thus, also to consult a patent attorney or legal advisor before you act on anything you learned or concluded based on Products, Services, and Content provided by PATENTsmarter™.

Although PATENTsmarter™ can help streamline your work and highlight available opportunities and risks to consider, it cannot replace seeking advice from a patent attorney or legal advisor.

Your specific situation, business model, product details, competitor situation, and behavior are some of the aspects affecting your legal status and may, in some cases, seem to contradict what you learned in, e.g., specific PATENTsmarter™ courses.
Expectations, results, and success
PATENTsmarter™ does not guarantee or promise specific results or outcomes for businesses or individuals participating in or using Products or Services provided via this web page or associated Services.
Your business, your responsibility – remember to seek critical advice before you act
Any person can learn with PATENTsmarter™, but results will vary and depend on case-specific details, understanding of the content presented, the personal effort involved in translating it, and the competence of advisors, as explained above.

If you want my hands-on support as your counsel, this can not be done through PATENTsmarter™. You can reach out to me through my consultancy agreement with Larsen & Birkeholm; however, since this is an entirely independent business, please do not expect discounts or other perks due to the purchase of PATENTsmarter™ products. I only offer a limited number of counseling hours at Larsen & Birkeholm, so you may need to reach out in good time if you would like my case-specific services.