Make Protecting

Your Business 

The No. 1 Priority


Level-up your defense-readiness to stop illegal copies of your material.


Learn how to reduce the risk of piracy, copies and imitation.


And learn what to do if you have already been copied.


PATENTsmarter™ is a home for knowledge and growth for you who makes products and creates value by delivering solutions to your customers needs.

It doesn’t matter whether it is a physical or digital product, or a service you provide;

It’s based on knowledge, skills and solutions, that you spent time on developing, alone – or in your team.

This gives you a competitive edge.

Are you ready to defend it?

-or are you okay with others taking what is yours and making it theirs?

STOP Copies, piracy & imitation

Losing sales because you’ve been copied or cheated by someone you trusted is bad enough, but damages to your reputation and the trust of your customers can hurt your business even more.

Do more to prevent and stop this from happening!

entrepreneur prepare for success, illustrated by Gyde

Prepare for success in time

Solo-entrepreneurs often forget to prep for success.

Be smart – get ready to defend what you worked for!

Enterprise or SME, illustrated by Gyde

Protect your enterprise

Regardless of your size – I got you covered.

Start upgrading your people’s product protection knowledge today

– so the renevue stays with you

– and no-one else.

Tailor made illustrated by Gyde

Get a tailor made course

Sometimes a “one-size-fits-all” course is not what you need.

Let me help you with a course – tailor made for your business!

“Many a man is saved from being a thief by finding everything locked up.”

― E. W. Howe

right first time, or confused to calm, illustrated by Gyde

Learn to do it right 1st time

Through PATENTsmarter™ you can learn from others’ mistakes and best practices – so you can do things right first time.


  • Access to a curated selection of the education, experience and routines from professional “product protection specialists”, like me and my colleagues.
  • A better understanding of risks and opportunities, and when to act – or not.
  • Material to revisit many times – if you need to, so you can check what other companies do, to defend their business income successfully.

Say “no” to knockoffs

Make good decisions for the future

Get ahead of your competition, learn how to protect your intellectual property, and make good plans and decisions for the future without fearing knockoffs. Learn to protect everything in your business – from, your product, over sales copy to unique marketing strategies and your good name.

Learn from others, protect yourself

It would help if you learned to walk before you run. So, this is where you learn from others to protect yourself and know when you need support from patent attorneys or IP lawyers. It’s not enough to hire a consultant – you need to know what to ask for.

Choose to be “patent smarter” today

I am a professional in this field, with a lot of decision making experience, I invite guest lecturers to supply their knowledge so you get insights and see your options. When you know what to choose from, you make better decisions.

Gyde Balzer Carstensen, PATENTsmarter(TM) CEO in front of Brand decoration

About Us

Product Protection Coach

My name is Gyde Balzer Carstensen, I work as ab IP- and patent specialist, European Patent Attorney and in PATENTsmarter™ I am you product protection coach and growth mentor.

I make theft-prevention and “self defense” classes against copycats and imitators, available to everyone. No matter their budget size or experience.

Defending your business revenue, means upgrading your product protection skill set ASAP – LONG TIME BEFORE you even think of hiring an IP- or patent advisor.

Don’t let things get “lost in translation… Be smarter and get, what your business plan and return of investment requires.

I commit to sharing what I know, if you commit to putting in the effort for:


Making good plans and informed decisions without wasting time & money


Develop your opportunity- & risk spotting skills – protecting what is yours


Navigate the system to avoid expensive surprises & irreversible mistakes.

No matter what you need to level-up on, I got you covered.

Certified Danish Patent Agent &

European Patent Attorney

Experience from Global Companies

(e.g. Novo Nordisk, Lundbeck)

Teaching & Mentoring

(e.g. SDU, KU, CBS, ESADE..)

“There is a Pirate in every one of us”

― Kalyan C. Kankanala, Fun IP, Fundamentals of Intellectual Property

What PATENTsmarter™ Customers say



When our company sought to file its first patent application, Gyde from PATENTsmarter™ was a huge help in guiding us through pitfalls and opportunities and securing the successful progress of the task. I highly recommend Gyde and PATENTsmarter™.

Jonas Nørrelund Lindgreen

CEO & Inventor, HouseTest

Stop CopyCat, illustrated by Gyde

Don’t postpone showing up for your business

Get updates and free knowledge (via e.g. my blog articles) and new course launches directly in your mailbox .

And because you are on “the list” I will give you launch offers, that are not available to others!

I promise I will not take over your entire inbox.  – I understand that you are busy.