Don't let them copy your competitive edge
Learning these things with PATENTsmarter™ will help you spot and protect the essential elements, parts, and layers of your product and business with the right tools and in a business-relevant scope.
Why learn about copy defense & prevention at PATENTsmarter™?
I am a European Patent Attorney and Certified Danish Patent Agent by training build PATENTsmarter’s™ knowledge-base and products on my more than 14 years in intellectual property, primarily in patent specialist roles in innovative companies like Novo Nordisk, H. Lundbeck, and Zealand Pharma, and on my continuous studies and career in this field.
Learn how to protect your successful products against copy attempts & other abuses
If your customers like it, your competition is jealous and it's "easy" to imitate - you must learn how to deal with copy attacks
Additionally, the risk is even more significant if the copy is easily performed, i.e., technical means are available to make it happen.
Naturally, all businesses are at risk, not just large businesses with world-changing products. Copy businesses come in different sizes too, so if your product is attractive and copyable, someone sneaky will likely try to copy it.
Who needs knowledge about IPRs?
Anyone who invests in products providing value
The boxes below provide links to pages with offers relevant to these business forms. However, the shop provides options for sorting by other categories, including product type, assets (content, ideas, etc.), and tools (patent, trademark, copyright, contracts, and more).
It's not only about preventing & stopping the illegal copy
Don't forget to protect other assets that impact your success, even if they are not part of the product as such
How something works, e.g., function via parts.
The look and feel, e.g., furniture dimensions.
Use of e.g., word or figure, e.g., logo or company name.
E.g., customer safety and fair competition.
Competitive edge, through, e.g., ideas.
"I studied patent and IP law, so you don't have to but still get to use it for stopping the copy!" - yours truly, Gyde
Physical, online or digital products? Anyone can stay ahead of the copy
learn with PATENTsmarter™ knowledge packaged into 5 offer formats
Since we all have preferences when we want (or have to) learn new stuff, I want to offer different ways to tackle your knowledge needs.
Although each format is adapted to fit the learning option you select below, they all provide access to knowledge, experience, and best practices usually “hidden” in specialist departments in large companies that can afford to employ patent and IP experts.
What is copied, stolen & abused?
-by for example copycats, pirates, dubious collaboration partners, or customers
Since the loss of such competitive edge may be the downfall of a company’s success or future opportunities to grow, many businesses minimize vulnerabilities towards being, e.g., copied, imitated, stolen, shared by mistake, or abused. Check out the below list that highlights some assets and product types that are often a direct result of investments (education, commitment, creativity, research, time, money, and more) and, with time, and more investments, develop into a competitive edge.
6 boxes highlighting assets that are valuable to most businesses
Other aspects, such as inventions, trade secrets, contracts, etc., are equally important. They will be highlighted in future content that you can find in, for example, the blog posts, newsletters, social media, and the products I offer.
Function, process & use
Look, touch & feel
Recognition & goodwill
Presentation & style
Competitive edge drivers
Who makes, offers & sells
You don't need to become a legal expert by any means
- but you have to know how to use your rights without hurting yourself or blocking future opportunities
Don’t just avoid things because you are overwhelmed or say yes to expensive solutions because you are afraid that the pragmatic choice is not safe enough.