Increase your chancess of success with business-relevant and actionable

IP & patent training

Incorporating intellectual property (IP) rights into your business strategy early on is crucial for protecting your investments and achieving success. I offer practical insights and flexible frameworks to help you get started now, even before bringing in IP lawyers or patent attorneys.

I am here to help you to:

Increase your chances of success by utilizing IP in your business

I’m Gyde Balzer Carstensen, a patent specialist with over 15 years of experience. As a European Patent Attorney and Certified Danish Patent Agent, I have worked with leading companies like Novo Nordisk, H. Lundbeck, and Zealand Pharma to protect their innovations and align patent strategies with their business goals.

I founded PATENTsmarter™ to help entrepreneurs and leaders in startups and small—to medium-sized enterprises (SMEs) effectively navigate patent protection and protection through other intellectual property rights and strategies. With PATENTsmarter™, you can safeguard your ideas and drive growth and innovation.

Start learning about intellectual property rights before hiring advisors. This will help you understand how they can assist you and articulate your needs, ultimately leading to the success you want for your business.

Gyde balzer carstensenwith long hair is sitting at a desk, pen in hand, contemplating ip strategy. Behind them, a wall chart with numbers provides insight. They're wearing a blazer and smiling slightly.
Train yourself and your team to:

Recognize IP-opportunities and risks before it is too late

My patent and intellectual property (IP) training is grounded in the idearlify® principles, which focus on proactively managing IP opportunities and risks within your business processes. By recognizing the strategic advantages that intellectual property rights can offer and applying practical methods businesses use worldwide, you can significantly enhance your plans and improve your future outlook.

This platform is not about academic theories or complicated lectures that leave you feeling lost and uncertain about your next steps. My mission with every educational product and service I provide is to empower you with the knowledge, frameworks, and tools needed to take decisive action.

The basics

Learning the basics is crucial – even when you think you know enough, you likely don’t. Ignorance won’t shield you from legal issues or fines for infringing on someone else’s IP rights, and a lack of knowledge won’t help you avoid lost income if your work gets copied.

IP strategies

Once you have mastered the basics, you can advance to the following IP training and expertise levels. In specialized sessions, workshops, or customized solutions, I provide tools to help you plan your IP strategy and align it with your business objectives. This includes integrating critical decision points into your product development cycle and workflows.

Your business type

Technology is evolving, and some assets are easier to copy or plagiarize. This does not mean that you can’t prevent or stop it from happening to you. Understand what IPRs are relevant in your industry – and more so you can apply them and respect them.

Patents - or not?

All businesses must protect their assets and competitive edge, but not all need patents. 

Patents are mainly relevant for physical products with a technical function or effect that can be reproduced industrially. 

Your product type

Your business type and your products or services determine the options available to protect your work, investments, and future revenue. You can explore product and asset protection strategies directly or indirectly related to intellectual property rights (IPRs).

for all businesses

Everyone in a business, including owners and employees with access to critical information, needs to understand:

1. Confidentiality: Know what it means and the consequences of breaking it.
2. IPRs: Understand the 6+ most important IPRs and IP-tools.
3. Contracts: Understand what you sign – before you sign it.

0 +

COURSES, EVENTS & PRESENTATIONS HELD

0 +

YEARS IN IP & PATENTS

0 +

IN-HOUSE PATENT SPECIALIST ROLES

0 +

INVENTORS, SPECIALISTS & BUSINESS OWNERS HELPED

Use my frameworks, templates and checklists to:

Strengthen and protect your success

prevention & Action plans

Preventing revenue loss to a copying competitor or due to the public backlash of a copy-accusation can have devastating consequences for any business. Often, such situations can escalate into worse conflicts and fatal outcomes because you handled them instinctively instead of professionally. 

Therefore, I provide frameworks so you can make and implement prevention and action plans.

Opportunity & market position

PATENTsmarter™ and my idearlify® approach are rooted in the vision that every business, large or small, can reap the benefits of intellectual property rights, such as—but certainly not limited to—patents.

So, much of what I teach concerns IP strategies that work for others and have proven positive outcomes for professional businesses.

before hiring IP lawers and patent attorneys

Reduce the time that your IP lawyer or patent attorney spends educating you at a high hourly rate by utilizing the courses, events, workshops, and sparring sessions that I offer. These sessions take you through 80-99% of the questions that your patent attorney or IP lawyer will ask.

If you understand what you need your advisors’ input or help with to serve your business well and know which questions they need your answers to, you can prepare much more before you hire them. 

Get your educational needs covered here. Understand your advisor’s needs and optimize the time they can spend on the value-adding work you need to do within your budget—instead of explaining the basics to you.

Customized solutions

Sometimes, courses and events are not what you need. Instead, you may want a focused hour or a series of meetings to dive into a specific challenge, your particular business and its IP strategy, risk mitigation procedures, or prepare for upcoming contract negotiations with a potential partner.

Whether you or your employee needs to understand an IP-related topic, solve a problem, or otherwise need a professional sparring partner, you can utilize my 1:1 sparring sessions to get the support you need.

Person with long hair writing on a whiteboard.
Woman with a light jacket and bun hairstyle smiling while pointing at her head.
Don't just think about it - apply tested and proven:

Intellectual property rights knowledge and frameworks

Proactively envision your success and prepare for it to avoid the painful regret of “I should have done something” when it’s too late. Realizing that a competitor has copied your work and is costing you significant revenue is not only devastating but entirely avoidable. Take charge now and protect your innovations to ensure your hard-earned success remains yours.

Investing in my Patent & IP training can save you tons of stress, confusion, time and money!

Investing in PATENTsmarter™ and my services is a good choice in preparing and supporting your work with patent attorneys or IP lawyers.

The field of intellectual property can be complex. Organizing and deciding on key elements beforehand can make working with them easier.

By understanding your needs and clearly stating your requirements, you can better use their expertise and save time. This can help avoid wasted effort and high bills.

Does it work?

Trust what PATENTsmarter™ customers and followers say…

Marie-Louise K.
Marie-Louise K.
27 April 2022 (Translated)
Gyde explains, so it's easy to understand.

Gyde from Patentsmarter gave me precisely what I needed. With her professional insight, she was able to inform me about what was legally possible and correct, and at the same time, she could advise me about what was appropriate to do.

Gyde is good at explaining so that you actually understand the technical and legal aspects you are not used to dealing with yourself.

- reviewing a free 15 minutes sparring session
Customer from Halsnæs
Customer from Halsnæs
21 October 2021 (Translated)
Useful advice on trademarks

I received very useful advice from this company. my company in matters of rights and trademark. The help was easy to understand and was given in a friendly and educational manner. It has ended up saving me quite a bit of money.

I can give my best recommendation to other companies or people who need help finding their way in the jungle of rules regarding rights to their own products and company name.

- reviewing a free 15 minutes sparring session
Frederik
Frederik
01 March 2022 (Translated)
Big recommendation from here

Big recommendation from here! Very competent introduction to the patent world.

- reviewing a 2 hours lecture and online beginners patent course at Biomedical design (Novo Nordisk Fonden and University of Copenhagen innovaion degree)
Ali K.
Ali K.
CEO Metaceutic A/S
03 May 2022 (Translated)
Incredibly competent and really good cooperation

Gyde has a very professional and sympathetic approach to advice in the patent world.

I have experienced Gyde as a mega knowledgeable and skilled person, and she has helped us both strategically and hands-on, to secure our IPR, FtO, and trademark protection, something that is incredibly important when you are sitting with innovative concepts, prototypes, and inventions.

Can highly recommend Gyde and Patentsmarter.

- reviewing a collaboration
Christoph v.d.G.
Christoph v.d.G.
Head of Global Clinical Development
20 December 2021
Clinical Development at H. Lundbeck A/S

In my area of responsibility at Lundbeck, clinical development in psychiatry, I always felt that my knowledge about the very important area of IP/patents is too fragmented. So I was extra happy that I got the opportunity to do a test drive with Gyde’s beta version of her newly developed webinar series of 3x2hs on this topic.

Gyde is a very competent senior patent attorney and developed an excellent, highly engaging and didactically very thought through curriculum which further shaped my perspective and strategic approach to IP/patent matters. Also newer challenges like use of digital health technologies in drug development were addressed.

If you are interested to learn more about IP/patents in a very insightful and entertaining way I can only recommend to attend this course.

- reviewing a 2X3 hours webinar about inventions in clinical trials
Joanna D.
Joanna D.
European Patent Attorney
02 March 2022
Excellent tool which is useful for...

Excellent tool which is useful for everyone wishing to understand intellectual property, from individual inventor, start-up to those working in a larger company. Competently presented and easy to follow!

- reviewing personal experience
Louise S. Dalbøge
Louise S. Dalbøge
Project Director, Gubra
23. June 2023
Presents a complex topic in a fun and engaging way.

We had the pleasure to learn about IP and patents from Gyde in a two-day workshop. Gyde facilitated a very nice workshop with a thought through curriculum and managed to communicate a rather complex topic in a highly engaging and fun way.

- reviewing 1 3-days patent workshop for project managers in research and development and a 2 hours beginners patent course for the entire research function.
Naja Klærke
Naja Klærke
CEO at NMove
19. January 2024
An absolutely HUGE recommendation
Gyde from PATENTsmarter in always made it understandable and motivating to look into this important subject of protecting my company assets. I came to her without any clearance of what exactly I was looking for, and on top of knowledge I got ideas and inputs boosting my creative work with name and concept in my business.

At no point she was focused on sales and business and I have felt helped and guided due to sincere interest in helping me protect my business against copyists. I happily enlisted for a Masterclass PATENTsmarter did on how to stay safe from someone copying you and again insights were useful, straight on and easy to understand.

An absolutely HUGE recommendation to ALL small, medium and large business to contact PATENTsmarter if you need help/advice/input on how to avoid being copied.

- reviewing a 2 hours workshop about finding a trademarkable business name for her next project.
Lærke Juhl
Lærke Juhl
01 July 2024
Comment on Instagram, shared here with permission from @somelaerkejuhl

"The reason I specifically follow you is that you spell things out, in a super fun way!"
Rikke Winckler
18 December 2024 (Translated)
I am completely satisfied!

Gyde was recommended to me to help me review contracts and agreements, and I was already given concrete paths to take within our 15-minute clarification conversation.

I had two cases I needed help with, and I solved one in the 15-minute clearing interview – and thus chose to continue the collaboration, to my great satisfaction.

- reviewing a free 15 minutes sparring session
Rikke Winckler
December 2024 (Translated)
Gyde from PATENTsmarter™ is my go-to person when I need to review new agreements and contracts.

Gyde is a keen observer who skillfully examines agreements to provide an initial assessment and overview. She then advises me impartially, allowing me to make the subsequent important decisions myself. Gyde excels at simplifying complex material and is an excellent help to me.”

- reviewing a a 5 hours sparring bundle used to read and discuss a contract and prepare a negotiation strategy.

Latest News

Read about IPRs and news about PATENTsmarter™ and what I do on the IP-rights blog.

We went on a name hunt. Naja from nmove. Dk and gyde from patentsmarter™ posing for a selfi in black and white in patentsmarter™'s office shorty after a name hunt brainstorm and 1:1 sparring session for naja's business
Experiences

Let’s go name hunting together! Here’s how it helped Naja

Should we go name hunting together? Naja who came for a 1:1 sparring session which turned into more than “just” a chat about trademarks and rights. Last week I had a wonderful meeting with Naja, who reached out because she…

Learning about IP, empowers you to

Learn what you need and use your IP - your way

My offers are designed to show you how to use these tools in your business to unlock new opportunities and protect your creations from being copied.

I’m excited to help you better understand intellectual property rights, such as patents, trademarks, and copyrights. After all, my business was founded on them.

Some of my services will help you find an IP strategy that fits your unique business type or model. Others provide a beginner-friendly introduction to the world of intellectual property, making it easy to decide if and when to explore which areas to apply to next.

Book a free
15-minute 1:1 call

If you’re unsure where to begin or which questions to ask, I’m here to help you.

If you haven’t already, you can book a free 15-minute call with me to get started—there are no strings attached. If you’ve already used your 15 free minutes, you can schedule a full sparring session through the booking site.

send a permission request

- avoid unpleasant misunderstandings

Please fill out the form provided below, and I will respond promptly with an answer.
  • It’s important to note that filling out the form does not authorize you to share the information with others.
  • You must wait for my instructions on what you can share and only share that with the specific individuals mentioned.
  • Unauthorized sharing of information is not permitted, and if you do, you risk violating my rights.
Lately, this form has been misused to send offers and other spam messages to my inbox. Please know that any use of this form for other purposes than requesting permission will be ignored.

Tip: Skift mellem den danske og engelske brugergrænseflade hvor som helst på siden ved at klikke på et af sprogflagene (som dem over denne boks).

Ingen juridisk rådgivning

-MEN GENEREL INFORMATION, VIDEN, SPARRING OG LÆRINGSINDHOLD FOR IVÆRKSÆTTERE OG INNOVATØRER

ANSVARSFRASKRIVELSE: PATENTsmarter™ er ikke juridisk rådgivning

PATENTsmarter™ er ikke et patentadvokatfirma og yder ikke juridisk eller anden rådgivning.

PATENTsmarter™ er et informations- og uddannelseswebsted, der drives af European Patent Attorneys (og Dansk CErtificeret Patent Agenter), herunder specifikt ejeren, grundlæggeren og CEO for PATENTsmarter™, Gyde Balzer Carstensen.

Læs venligst vores Forretningsbetingelser, før du bruger de oplysninger , der tilbydes i shoppen eller på anden måde af PATENTsmarter™.

Alle Produkter og ydelser, blogs, mentoring, skræddersyede løsninger, events, webinarer, workshops og meget mere, herunder materiale eller indhold, der deles af PATENTsmarter™, er udelukkende til uddannelsesmæssige og illustrative formål, der har til formål at give en bedre forståelse af loven og dens potentielle muligheder og risici, og kan ikke opfattes som juridisk rådgivning.  

 

En forenkling kan være nødvendig for at forbedre den begrebsmæssige forståelse

Indholdet garanteres ikke at være korrekt eller opdateret med de seneste nationale eller internationale lovændringer. Nogle gange må begreber blive forenklet for at reducere kompleksiteten og sikre en bedre begrebsforståelse, hvilket betyder, at udvalgte emner eller aspekter kan være udeladt eller ikke fremhævet fra alle vinkler.  

Brug oplysningerne – men husk at få professionel rådgivning

Det er dit (brugerens) ansvar som virksomhedsejer at sikre, at du kender de juridiske konsekvenser af dine handlinger og dermed også at konsultere en patentadvokat eller juridisk rådgiver, før du handler på baggrund af noget, du har lært eller konkluderet på baggrund af produkter, ydelser og indhold leveret af PATENTsmarter™.

Selvom PATENTsmarter™ kan hjælpe med at strømline dit arbejde og fremhæve tilgængelige muligheder og risici, der skal overvejes, kan det ikke erstatte rådgivning fra en patentkonsulent eller juridisk rådgiver.

Din specifikke situation, forretningsmodel, produktdetaljer, konkurrentsituation og adfærd er nogle af de aspekter, der påvirker din juridiske status, og som i nogle tilfælde kan synes at være i modstrid med det, du har lært på f.eks. specifikke PATENTsmarter™-kurser.  

 

Forventninger, resultater og succes

PATENTsmarter™ garanterer eller lover ikke specifikke resultater eller udfald for virksomheder eller enkeltpersoner, der deltager i eller bruger produkter eller ydelser, der leveres via denne webside eller tilknyttede ydelser.  

 

Din virksomhed, dit ansvar – husk at søge forretningskritisk rådgivning, før du handler

Alle kan lære med PATENTsmarter™, men resultaterne vil variere og afhænge af sagsspecifikke detaljer, forståelse af det præsenterede indhold, den personlige indsats, der er forbundet med at oversætte det, og rådgivernes kompetence, som forklaret ovenfor.

Hvis du ønsker min praktiske støtte som din rådgiver, kan dette ikke ske gennem PATENTsmarter™. Du kan kontakte mig via min konsulentaftale med Larsen Birkeholm; men da dette er en helt uafhængig virksomhed, skal du ikke forvente rabatter eller andre fordele som følge af køb af PATENTsmarter™. Jeg tilbyder kun et begrænset antal rådgivningstimer hos Larsen & Birkeholm, så det kan være nødvendigt at kontakte mig i god tid, hvis du ønsker min sagsspecifikke service.

No legal advice

-BUT GENERAL INFORMATION, KNOWELDGE, SPARRING AND EDUCATIONAL CONTET FOR ENTREPRENEURS AND INNOVATORS

DISCLAIMER: PATENTsmarter™ content is not legal advice

PATENTsmarter™ is not a patent law firm and does not provide legal or any other advice.

PATENTsmarter™ is an informational and educational website operated by European Patent Attorneys, particularly the Owner, founder, and CEO of PATENTsmarter™, Gyde Balzer Carstensen.

Please read our Terms & Conditions before using the information offered in the shop or by any other means by PATENTsmarter™.

All Products and Services, Blogs, Mentoring, Tailor-made Solutions, Events, Webinars, Workshops, and more, including any Material or Content shared by PATENTsmarter™, are for educational and illustrative purposes only, aimed at better understanding the law and its potential opportunities and risks, and cannot be construed as legal advice.  

Simplification may be necessary to improve the conceptual understanding

The content is not guaranteed to be correct or updated with recent national or international law changes. Sometimes concepts have been simplified to reduce complexity and to ensure a better conceptual understanding, which means that selected topics or aspects may be omitted or not highlighted from all angles.  

Use the information – but remember to get professional advice

It is your (the user’s) responsibility as a business owner to ensure that you know the legal consequences of your actions and, thus, also to consult a patent attorney or legal advisor before you act on anything you learned or concluded based on Products, Services, and Content provided by PATENTsmarter™.

Although PATENTsmarter™ can help streamline your work and highlight available opportunities and risks to consider, it cannot replace seeking advice from a patent attorney or legal advisor.

Your specific situation, business model, product details, competitor situation, and behavior are some of the aspects affecting your legal status and may, in some cases, seem to contradict what you learned in e.g., specific PATENTsmarter™ courses.  

Expectations, results, and success

PATENTsmarter™ does not guarantee or promise specific results or outcomes for businesses or individuals participating in or using Products or Services provided via this web page or associated Services.  

Your business, your responsibility – remember to seek critical advice before you act

Any person can learn with PATENTsmarter™, but results will vary and depend on case-specific details, understanding of the content presented, the personal effort involved in translating it, and the competence of advisors, as explained above.

If you want my hands-on support as your counsel, this can not be done through PATENTsmarter™. You can reach out to me through my consultancy agreement with Larsen & Birkeholm; however, since this is an entirely independent business, please do not expect discounts or other perks due to the purchase of PATENTsmarter™ products. I only offer a limited number of counseling hours at Larsen & Birkeholm, so you may need to reach out in good time if you would like my case-specific services.