Don’t watch
them copy you!
Stop them!

You – not your competitor – deserve to profit from the hard work, time, money and energy that you put into your business every day.

Gyde balzer carstensen, ceo of patentsmarter™ portrait, looking at viewer with hands in explanatory gesture

Don't let them take your sh*t...

And don't loose it when they copy you!

If you want to keep your business, ideas, or inventions safe, you gotta take action to stop competitors from copying your work, without making things worse than while you’re at it.

Let me show you how other businesses protect their assets by applying informed risk and opportunity management and utilizing copy-defense tools pragmatically and adapt the tricks you learn to your needs.

In 2020 I made a promise to create a knowledge base to help you understand how to protect your ideas with action – and make it easy to apply what you learned.

I deliver on that promise in my one-woman-business PATENTsmarter™ and developed a pragmatic learning approach with my idearlify®methodology. It should not be so damn hard to understand and use intellectual property rights and other tools to defy copycats and other sneaky abusers.

This means that I always aim to include checklists, step-by-step guide templates, and other practical material that guide you through and support your implementation of what you learned in the business workflow you already have.

An seo-optimized black and white photo of a woman with her hand on her head, perfect for home decor.

Want to stop a copy, many copies & idea-theft?

But don't know how...

Don’t worry. I am here to help you.

My name is Gyde; I help entrepreneurs, inventors, creators, and business owners protect their reputations and revenue against the damage that a copy can do.

No matter your experience or background, I’m here to provide knowledge, best practices and pragmatic solutions used by businesses across the globe, so you can protect what’s yours against copycats, imitators, and other abuses.

Don’t wait for them to snatch your ideas. Be ready when the copycats come for your revenue and safeguard your revenue and growth!

I am with you
every copy-defying
step of the way


Start with free stuff

It’s not that hard once you start.

Read the blog posts that are relevant to you. Sign up for the newsletter and get used to the terms and concepts. 

You can also follow me on social media and get small bites daily.


Build your protection

Maybe you already know that you need to build a wall of protection around your business gems.

Then you should check out what I am currently offering: online courses, events, and webinars may be just what you need.


Optimize with sparring

Maybe you need a nudge to get over the initial hurdle. Or do you need a professional partner so you don’t feel alone with your challenges? Maybe you learn best in 1:1 sparring sessions with full focus on your questions. 

No problem, book an idearlify® SPARRINGsession or invest in a bundle if you need regular meetings with a professional sparring partner.

Soon I am offering idearlify® SPARRINGpacks that combine different guides, checklists, and online course elements with sparring sessions, providing an element of tailored solutions, however in the settings of pre-defined, structured, and tested workflows. Keeping the quality up, and costs as low as possible!

Why i share

copy-defense knowledge...

If you’re a business owner, it can really get you down when financial roadblocks pop up because of a lack of understanding about intellectual property rights. 

From my 14 years of experience as an IP expert, I’ve seen countless companies miss out on big opportunities and make critical oversights.

→ That’s why I developed PATENTsmarter™, a pragmatic solution that equips everyone – no matter their background or budget – with proven methods to safeguard their business.

→ so you can protect what's yours

Et sort/hvidt foto af en kvinde, der laver en håndbevægelse i et online nyhedsbrev.

My "copy-defense for all"-vision

Entrepreneurs and innovators have access to valuable resources that provide guidance on how to utilize intellectual property rights, as well as other strategies and laws, to protect their businesses from harmful competitor activities.

These resources empower them to take control of their business in a timely and proactive manner, and to take responsibility for securing sustainable revenue protection for future growth. By applying measures to prevent and stop copying or abuse of trust and confidentiality in collaborations, entrepreneurs and innovators can thus avoid irreparable losses and potential bankruptcy.

My copy-defense knoweldge sharing mission

My mission is to empower businesses with the knowledge and tools they need to safeguard their innovative assets and thrive in their endeavors. Regardless of the industry, background, or budget, I aim to make it accessible and useful for every business, without any exceptions. Everyone who takes risks and contributes with innovative solutions and content deserves to be in control of who is rewarded for the success it brings.

My pragmatic copy-defying process

The idearlfy® methodology is an intgral part of all my products and services at PATENTsmarter™. Through this, I give you tools to capture opportunities and risks with sustainable, adaptable and pragmatic workflows for utilizing and respecting intellectual property rights.

Others learned about copy-defense

What others say about learning with PATENTsmarter™ and Gyde

Marie-Louise K.
Marie-Louise K.
27 April 2022 (Translated)
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Gyde explains, so it's easy to understand.

Gyde from Patentsmarter gave me precisely what I needed.

With her professional insight, she was able to inform me about what was legally possible and correct, and at the same time, she could advise me about what was appropriate to do.

Gyde is good at explaining so that you actually understand the technical and legal aspects you are not used to dealing with yourself.
Customer from Halsnæs
Customer from Halsnæs
21 October 2021 (Translated)
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Useful advice on trademarks

I received very useful advice from this company. my company in matters of rights and trademark.

The help was easy to understand and was given in a friendly and educational manner. It has ended up saving me quite a bit of money.

I can give my best recommendation to other companies or people who need help finding their way in the jungle of rules regarding rights to their own products and company name.
01 March 2022 (Translated)
Read More
Big recommendation from here

Big recommendation from here! Very competent introduction to the patent world.
Ali K.
Ali K.
CEO Metaceutic A/S
03 May 2022 (Translated)
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Incredibly competent and really good cooperation

Gyde has a very professional and sympathetic approach to advice in the patent world.

I have experienced Gyde as a mega knowledgeable and skilled person, and she has helped us both strategically and hands-on, to secure our IPR, FtO, and trademark protection, something that is incredibly important when you are sitting with innovative concepts, prototypes, and inventions.

Can highly recommend Gyde and Patentsmarter.
Christoph v.d.G.
Christoph v.d.G.
Head of Global Clinical Development
20 December 2021
Read More
Clinical Development at H. Lundbeck A/S

In my area of responsibility at Lundbeck, clinical development in psychiatry, I always felt that my knowledge about the very important area of IP/patents is too fragmented.

So I was extra happy that I got the opportunity to do a test drive with Gyde’s beta version of her newly developed webinar series of 3x2hs on this topic.

Gyde is a very competent senior patent attorney and developed an excellent, highly engaging and didactically very thought through curriculum which further shaped my perspective and strategic approach to IP/patent matters.

Also newer challenges like use of digital health technologies in drug development were addressed.

If you are interested to learn more about IP/patents in a very insightful and entertaining way I can only recommend to attend this course.
Joanna D.
Joanna D.
European Patent Attorney
02 March 2022
Read More
Excellent tool which is useful for...

Excellent tool which is useful for everyone wishing to understand intellectual property, from individual inventor, start-up to those working in a larger company. Competently presented and easy to follow!
Louise S. Dalbøge
Louise S. Dalbøge
Project Director, Gubra
23. June 2023
Read More
Presents a complex topic in a fun and engaging way.

We had the pleasure to learn about IP and patents from Gyde in a two-day workshop. Gyde facilitated a very nice workshop with a thought through curriculum and managed to communicate a rather complex topic in a highly engaging and fun way.
Naja Klærke
Naja Klærke
CEO at NMove
19. January 2024
Read More
An absolutely HUGE recommendation
Gyde from PATENTsmarter in always made it understandable and motivating to look into this important subject of protecting my company assets.

I came to her without any clearance of what exactly I was looking for, and on top of knowledge I got ideas and inputs boosting my creative work with name and concept in my business.

At no point she was focused on sales and business and I have felt helped and guided due to sincere interest in helping me protect my business against copyists.

I happily enlisted for a Masterclass PATENTsmarter did on how to stay safe from someone copying you and again insights were useful, straight on and easy to understand.

An absolutely HUGE recommendation to ALL small, medium and large business to contact PATENTsmarter if you need help/advice/input on how to avoid being copied.

Offers & News

Follow me on social media...

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Get your product protection knowledge, PATENTsmarter™-news, and occasionally offers to achieve your goals on your defense against copies straight to your inbox. 

(If it is not for you, you can unsubscribe with a simple click.)

ANSVARSFRASKRIVELSE: PATENTsmarter™ er ikke juridisk rådgivning

PATENTsmarter™ er ikke et patentkonsulentfirma og yder ikke rådgivning, hverken juridisk eller andre former for rådgivning.

PATENTsmarter™ er et informations- og uddannelseswebsted, der drives af European Patent Attorneys, herunder specifikt ejeren, grundlæggeren og CEO for PATENTsmarter™, Gyde Balzer Carstensen.

Læs venligst vores Forretningsbetingelser før du bruger de oplysninger, som PATENTsmarter™ tilbyder i shoppen eller på anden måde.

Alle produkter og tjenester, blogs, mentoring (1:1 sparring), skræddersyede løsninger, events, webinarer, workshop m.m., herunder materiale eller indhold, der deles af PATENTsmarter™ , er udelukkende til uddannelsesmæssige og illustrative formål, der har til formål at give en bedre forståelse af loven og dens potentielle muligheder og risici, og kan ikke opfattes som juridisk rådgivning.

En forenkling kan være nødvendig for at forbedre den begrebsmæssige forståelse

Indholdet garanteres ikke for at være korrekt eller opdateret med de seneste nationale eller internationale lovændringer. Nogle gange er begreberne blevet forenklet for at reducere kompleksiteten og sikre en bedre begrebsmæssig forståelse, hvilket betyder, at udvalgte emner eller aspekter kan udelades eller ikke belyses fra alle vinkler.

Brug oplysningerne – men husk at få professionel rådgivning

Det er dit (brugerens) ansvar som virksomhedsejer at sikre, at du kender de juridiske konsekvenser af dine handlinger og derfor også at konsultere en patentadvokat eller juridisk rådgiver, før du handler på baggrund af noget, du har lært eller konkluderet på baggrund af produkter, tjenester og indhold leveret af PATENTsmarter™ .

Selv om PATENTsmarter™ kan hjælpe dig med at strømline dit arbejde og fremhæve muligheder og risici, kan det ikke erstatte rådgivning fra en patentadvokat eller juridisk rådgiver.

Din specifikke situation, forretningsmodel, produktdetaljer, konkurrencesituation og adfærd er nogle af de aspekter, der påvirker din juridiske status, og kan i nogle tilfælde synes at være i modstrid med det, du har lært i f.eks. specifikke PATENTsmarter™.

Forventninger, resultater og succes

PATENTsmarter™ garanterer eller lover ikke specifikke resultater eller resultater for virksomheder eller enkeltpersoner, der deltager i eller bruger produkter eller tjenester, der leveres via denne webside eller tilknyttede tjenester.

Din virksomhed, dit ansvar – husk at søge forretningskritisk rådgivning, før du handler

Alle kan lære med PATENTsmarter™, men resultaterne vil variere og afhænge af sagsspecifikke detaljer, forståelse af det præsenterede indhold, den personlige indsats, der er forbundet med at oversætte det, og rådgivernes kompetence, som forklaret ovenfor.

Hvis du ønsker min praktiske støtte som din rådgiver, kan dette ikke ske gennem PATENTsmarter™. Du kan kontakte mig via min konsulentaftale med Larsen & Birkeholm; men da dette er en helt uafhængig virksomhed, skal du ikke forvente rabatter eller andre fordele som følge af køb af PATENTsmarter™. Jeg tilbyder kun et begrænset antal rådgivningstimer hos Larsen & Birkeholm, så det kan være nødvendigt at kontakte mig i god tid, hvis du ønsker min sagsspecifikke service.

DISCLAIMER: PATENTsmarter™ content is not legal advice

PATENTsmarter™ is not a patent law firm and does not provide legal or any other advice.

PATENTsmarter™ is an informational and educational website operated by European Patent Attorneys, particularly the Owner, founder, and CEO of PATENTsmarter™, Gyde Balzer Carstensen.

Please read our Terms & Conditions before using the information offered in the shop or by any other means by PATENTsmarter™.

All Products and Services, Blogs, Mentoring, Tailor-made Solutions, Events, Webinars, Workshops, and more, including any Material or Content shared by PATENTsmarter™, are for educational and illustrative purposes only, aimed at better understanding the law and its potential opportunities and risks, and cannot be construed as legal advice.

Simplification may be necessary to improve the conceptual understanding

The content is not guaranteed to be correct or updated with recent national or international law changes. Sometimes concepts have been simplified to reduce complexity and to ensure a better conceptual understanding, which means that selected topics or aspects may be omitted or not highlighted from all angles.

Use the information – but remember to get professional advice

It is your (the user’s) responsibility as a business owner to ensure that you know the legal consequences of your actions and, thus, also to consult a patent attorney or legal advisor before you act on anything you learned or concluded based on Products, Services, and Content provided by PATENTsmarter™.

Although PATENTsmarter™ can help streamline your work and highlight available opportunities and risks to consider, it cannot replace seeking advice from a patent attorney or legal advisor.

Your specific situation, business model, product details, competitor situation, and behavior are some of the aspects affecting your legal status and may, in some cases, seem to contradict what you learned in, e.g., specific PATENTsmarter™ courses.

Expectations, results, and success

PATENTsmarter™ does not guarantee or promise specific results or outcomes for businesses or individuals participating in or using Products or Services provided via this web page or associated Services.

Your business, your responsibility – remember to seek critical advice before you act

Any person can learn with PATENTsmarter™, but results will vary and depend on case-specific details, understanding of the content presented, the personal effort involved in translating it, and the competence of advisors, as explained above.

If you want my hands-on support as your counsel, this can not be done through PATENTsmarter™. You can reach out to me through my consultancy agreement with Larsen & Birkeholm; however, since this is an entirely independent business, please do not expect discounts or other perks due to the purchase of PATENTsmarter™ products. I only offer a limited number of counseling hours at Larsen & Birkeholm, so you may need to reach out in good time if you would like my case-specific services.