Your business, success & revenue is worth it!
IP & patent training
Actionable intellectual property (IP) knowledge, proven methods and flexible frameworks to apply in your business, product and asset protection workflows - before it is too late!
I am here to give you patent & IP-training, so you can:
Increase your chances of succes
My name is Gyde Balzer Carstensen, and I am a patent specialist with over 16 years of experience. As a European Patent Attorney and Certified Danish Patent Agent, I have worked in specialist and decision-maker roles in leading companies such as Novo Nordisk, H. Lundbeck, and Zealand Pharma, being responsible for protecting their innovations and aligning patent strategies with the overall business, project, and product goals and results.
I founded PATENTsmarter™ to use my insights from “the inside” of such strong strategic players to assist entrepreneurs and leaders in startups and small—to medium-sized enterprises (SMEs) who otherwise don’t have access to such business-critical knowledge.
Let me help you manage your to-do list to protect your business, assets, and ideas with patents and other intellectual property rights (IPRs). This will boost your chances of success and protect your work when it attracts imitators.
Actionable knowledge, structure and frameworks
Protect your ideas with actions
When I provide you and your team with patent and IP training, it’s always based on the idearlify® approach, regardless of the format you choose to invest in.
This means I will provide as many practical tools and workable frameworks as possible to help you understand IPRs, make informed decisions, and use them effectively in your business without the overwhelm that often stops you from taking the necessary actions.
These principles are the cornerstone of what I share. I make proven methods accessible and adaptable to your needs and help you identify your business needs before hiring patent attorneys or IP lawyers. First, clarify what you need, then hire experts to handle the details and carry out your plans.
IP-opportunities and risks have to be regognized and handled - before it is too late!
Train your team to take action in time
The idearlify®-based intellectual property (IP) training helps you focus on proactively managing IP opportunities and risks within your business processes. By recognizing the strategic advantages that intellectual property rights can offer and applying practical methods businesses use worldwide, you can significantly enhance your plans and improve your future outlook.
This does not necessarily mean that you spend more time or a larger portion of your budget on IP but that you and your team make informed decisions about what to protect—or which risks to mitigate now, later, or not.
This platform is not about academic theories or complicated lectures that leave you feeling lost and uncertain about your next steps. My mission with every educational product and service I provide is to empower you with the knowledge, frameworks, and tools needed to take decisive action.
The basics
Learning the basics is crucial – even when you think you know enough, you likely don’t. Ignorance won’t shield you from legal issues or fines for infringing on someone else’s IP rights, and a lack of knowledge won’t help you avoid lost income if your work gets copied.
IP strategies
Once you have mastered the basics, you can advance to the following IP training and expertise levels. In specialized sessions, workshops, or customized solutions, I provide tools to help you plan your IP strategy and align it with your business objectives. This includes integrating critical decision points into your product development cycle and workflows.
Your business type
Technology is evolving, and some assets are easier to copy or plagiarize. This does not mean that you can’t prevent or stop it from happening to you. Understand what IPRs are relevant in your industry – and more so you can apply them and respect them.
Patents - or not?
All businesses must protect their assets and competitive edge, but not all need patents.
Patents are mainly relevant for physical products with a technical function or effect that can be reproduced industrially.
Your product type
Your business type and your products or services determine the options available to protect your work, investments, and future revenue. You can explore product and asset protection strategies directly or indirectly related to intellectual property rights (IPRs).
for all businesses
Everyone in a business, including owners and employees with access to critical information, needs to understand:
1. Confidentiality: Know what it means and the consequences of breaking it.
2. IPRs: Understand the 6+ most important IPRs and IP-tools.
3. Contracts: Understand what you sign – before you sign it.
HOURS: COURSES, EVENTS, SPARRING & PRESENTATIONS
YEARS: IN IP & PATENTS (EPA, CDPA)
YEARS: IN-HOUSE PATENT SPECIALIST & DECISION-MAKER
INVENTORS, SPECIALISTS & BUSINESS OWNERS HELPED
Don’t know where to start?
Don't just think about it - use it:
Use tested & proven tools, methods & best practices through my frameworks
Take the initiative to envision your success and prepare for it in order to avoid the regret of thinking, “I should have done something” when it’s too late. Discovering that a competitor has copied your work and is costing you significant revenue can be devastating but entirely preventable. Take charge now and protect your innovations to ensure your hard-earned success stays yours.
Investing in my Patent & IP training can save you tons of stress, confusion, time and money!
Investing in PATENTsmarter™ and my services is a smart decision when preparing to work with patent attorneys or IP lawyers. The field of intellectual property can be complex, so organizing your thoughts and outlining key elements beforehand can streamline the process.
By clearly understanding your needs and articulating your requirements, you can make better use of their expertise, ultimately saving time and avoiding unnecessary expenses. This approach helps prevent wasted effort and helps manage costs effectively.
Use the idearlify® frameworks, templates and checklists to:
Strengthen and protect your success
before hiring IP lawers and patent attorneys
Maximize your resources and minimize unnecessary costs by reducing the time your IP lawyer or patent attorney spends on basic education. Take advantage of the comprehensive courses, events, workshops, and sparring sessions I offer, designed to address 80-99% of the questions your legal advisors will typically ask.
By clarifying your needs and understanding the information your advisors require, you can come fully prepared to make the most of your time with them. This proactive approach not only saves you money but also ensures that your advisors can focus on delivering high-value support tailored to your business.
Don’t leave your learning to chance. Equip yourself with the knowledge you need here and empower your legal team to provide exceptional service while staying within your budget. Invest in your education today to unlock greater efficiency and expertise in your business journey.
Customized solutions
Sometimes, traditional courses and events don’t meet your specific needs. Instead, you might find it helpful to have a focused hour or a few meetings to work on a specific challenge, discuss your business’s intellectual property (IP) strategy, improve your risk management processes, or prepare for contract negotiations with a potential partner.
If you or an employee needs to understand an IP topic, solve a problem, or benefit from a strategic partner, my 1:1 sparring sessions can provide the support you need.
prevention & Action plans
Being prepared is a highly sought-after thing in business. Most people associate it with preparing for hardship or significant expenses; however, preparing for your success is often overlooked.
I think that more businesses and entrepreneurs should consider preparing and safeguarding their success – whether to prevent revenue loss to a copying competitor or due to the public backlash of a copy-accusation. Knowing what to do when a conflict turns up – out of nowhere is key to keeping your cool or your collaboration partners, customers, or boss calm).
While developing your products and business, you’re in the best position to prepare and protect. That’s why I provide frameworks so you can make and implement prevention and action plans—before it is too late!
Opportunity & market position
PATENTsmarter™ and my idearlify® approach embody the belief that every business, regardless of its size, has the potential to benefit from intellectual property rights, including—but not limited to—patents. In my teaching, I focus on sharing effective IP strategies that have yielded successful outcomes for various professional businesses, fostering a collaborative atmosphere where we can all learn and grow together.
Does it work?
Trust what PATENTsmarter™ customers and followers say…
03 May 2022 (Translated)
20 December 2021
02 March 2022
23. June 2023
Latest News
Read about IPRs and news about PATENTsmarter™ and what I do on the IP-rights blog.
Let’s go name hunting together! Here’s how it helped Naja
Should we go name hunting together? Naja who came for a 1:1 sparring session which turned into more than “just” a chat about trademarks and rights. Last week I had a wonderful meeting with Naja, who reached out because she…
LIVE-EVENT: Danish mini-masterclass “KOPIFORSVARS-metoden” register now
Protect Your Social Media, Website, and Products from Copycats: An Exclusive Danish Mini-Masterclass The date has passed: You can not Register for the danish mini-masterclass about “KOPIFORSVARS-metoden” anymore – sorry 😳 Ever experienced that gut-wrenching feeling when you spot your…
Who Needs Patents – don’t be fooled by epic misconceptions
An Honest Look at Who Needs Patents – and who does not… As an entrepreneur, you’ve likely asked yourself, “Do you need patents?” Or maybe “When do I need a patent?” or “Can I afford a patent?”. This blog post…
Start your business-relevant IP protection now!
Learn what you need and use your IP - your way
I’m excited to help you better understand intellectual property rights, such as patents, trademarks, and copyrights. After all, my business was founded on them.
Some of my services will help you find an IP strategy that fits your unique business type or model. Others provide a beginner-friendly introduction to the world of intellectual property, making it easy to decide if and when to explore which areas to apply to next.
If you’re unsure where to begin or which questions to ask, I’m here to help you.
If you haven’t already, you can book a free 15-minute call with me to get started—there are no strings attached. If you’ve already used your 15 free minutes, you can schedule a full sparring session through the booking site.