PATENTsmarter™ and my idearlify® approach are based on my passion for helping innovative and brave entrepreneurs. I want to empower you to take action while you can, especially when making choices that affect your future.
My goal is to provide you with the information you need to protect your work and maximize the value of your business and its potential and actual intellectual property (IP). empower you and prepare you before you face unfair competition, copying, plagiarism, or other issues so that you can protect your reputation and finances.
I provide practical tools that fit easily into your workflows and business plans, tailored to meet your specific needs. Together, we will ensure that you have the knowledge and resources to move forward with confidence, regardless of your background or budget. Let’s take this important step together!
The idearlify® approach and its principles form the foundation of everything I do in PATENTsmarter™. My goal is to share insights gained from my experience as a strategic decision-maker, where I was responsible for safeguarding high-value innovations and marketing products for well-regarded companies. This will enable you to protect your ideas and products, positioning your business for success in a proactive and meaningful way—without getting bogged down in overwhelming details.
Before launching any of my products or services, I assess your needs based on my professional experience, educational background, case studies from both successful and failed businesses and data collected globally, with a focus on the European and U.S. markets.
The key to the idearlify® approach is to provide practical frameworks and methodologies that simplify your journey through intellectual property rights (IPR) from day one, empowering you to take action when it matters most.
I tailor the content and complexity of my discussions to suit my audience.
For instance, when I discuss intellectual property rights (IPR) with non-academic audiences, I focus on providing accessible knowledge since many entrepreneurs need this information without a formal background in IP law.
On the other hand, if you ask for a high-level strategic lecture on a specific area within the pharmaceutical or biotech fields, I will present it at an advanced academic level, but still in a simplified manner.
Intellectual property and patents are complicated enough as they are!
Every brave entrepreneur, researcher, and decision-maker—especially those aspiring to become one—must understand how to secure the investments they make, both professionally and personally. Countless hours spent away from family, studying, learning, building, and improving are required because success does not come easily.
I respect this commitment, and that’s why I feel compelled to fill the knowledge gap I see!
If you understand your needs – and how to convey them clearly to your patent or IP advisor, you both win a safe time and money (that can be spent on what matters in your business).
That’s why I put a lot of work into explaining how you can apply a purpose and business-focused IP strategy – no matter the size, budget, or product type of your business.
I want to make you a superuser of your IP lawyers and patent attorneys, reaching out before it is too late and being well prepared—optimizing the process to your needs and budget!
My reason?
I believe you get what you want if you understand enough – independently of your advisors (those who make a living from the tasks and problems they solve for you)…
Knowledge and theoretical concepts are fantastic helpers to underline a theory and understand your options.
But it will be lost shortly after if you don’t apply what you learned.
That’s why I give you processes and how-tos, checklists, and “method templates” or guides to make knowledge applicable, and why my offers often are combined with online course elements like videos or recordings – so you can revisit them (not forever, but for some months or years).
There is a lot of free knowledge and education out there, but it’s either superficial or too specific. To succeed, you need to get enough to prepare and act in your interest.
That’s my goal—everyone can recite the legal text, but I aim to explain what it means to you. I will give you suggestions on how to achieve the product and asset protection your business needs.
Let’s keep you from making expensive or embarrassing mistakes.
It’s inefficient and can jeopardize your business’ future outlook.
Learn from others, you did things wrong – and those who did everything right – and do what’s best for your business!
It’s time to prioritize the health of your business just as much as your well-being and to focus on sustainability in the world at large. Make every minute count and ensure you receive the rewards you deserve.
I’m here to help create a safer entrepreneurial environment and to make your business the stable success you aspire to achieve.
Not everyone who starts a business knows about patents and intellectual property rights. Many business owners and their employees, even in large corporations, do not fully understand how actions taken in any department can impact future opportunities for securing intellectual property rights or inadvertently losing them to competitors. However, it is essential to understand these topics and risks to protect your business interests and those of your (future) business partners.
Being unaware can lead to accidentally infringing on competitors’ rights, revealing your partner’s trade secrets, and overlooking opportunities for generating profit, potentially leading to adverse effects of the reproductions on your business.
I have over 15 years of experience as an intellectual property expert at successful global companies like Novo Nordisk, Zealand Pharma, and H. Lundbeck. I have assessed the IP portfolios of small businesses, projects, and potential partners. I have seen many companies lose valuable opportunities due to such critical oversights.
To help fill this gap, I created a practical learning approach. This approach gives you and your team effective methods at different levels to quickly turn what you learn into opportunities and results.
If you need professional insight, before you hire a patent attorney or lawyer – or want help to prepare for meetings with them! I am here with 1:1 sparring, templates and checklists!
I know that there is a huge difference between “learning” from a course and using what you learned in your business. So include as many templates and practical guidance, workbooks etc. to ease you into it and make the transition from learning to “doing” as smooth as possible.
All products I offer are drafted carefully to help you to take action in more efficient, pragmatic and safe ways. No matter what your experience is, or what you need for your business – I always include material that you can adapt to your needs and that do not require you to know the law (or study it for that matter!)
Dependent on your budget and needs, you should be able to purchase specific smaller online courses or template packages, or expand to larger or more complex courses, workshops and events.
I strive to guide you through the LEAN® principles, sharing insights about IPR tailored to your unique circumstances and business needs. You can only act on what you learn when you grasp the why, when, and how. In the fast-paced world of business, this necessitates guidance and processes that are transparent, logical, and communicated in accessible language for everyone.
That is why I prioritize business-relevant frameworks and tools that can be customized to fit your requirements, moving away from complex legal jargon. This will enable you to implement proven strategies that have benefited countless businesses worldwide while helping you steer clear of the pitfalls others have encountered.
Most importantly, I am here to support you without judgment or assumptions about your current level of understanding.
I applaud your initiative to confront this complex subject. You recognize that developing your competencies requires dedication and time before you can take confident action.
My services help you use tools to enhance your business and protect your creations from copying and other rights infringements.
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I’m based in Copenhagen, Denmark, but I work with clients around the globe.
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PATENTsmarter™ er ikke et patentadvokatfirma og yder ikke juridisk eller anden rådgivning.
PATENTsmarter™ er et informations- og uddannelseswebsted, der drives af European Patent Attorneys (og Dansk CErtificeret Patent Agenter), herunder specifikt ejeren, grundlæggeren og CEO for PATENTsmarter™, Gyde Balzer Carstensen.
Læs venligst vores Forretningsbetingelser, før du bruger de oplysninger , der tilbydes i shoppen eller på anden måde af PATENTsmarter™.
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Det er dit (brugerens) ansvar som virksomhedsejer at sikre, at du kender de juridiske konsekvenser af dine handlinger og dermed også at konsultere en patentadvokat eller juridisk rådgiver, før du handler på baggrund af noget, du har lært eller konkluderet på baggrund af produkter, ydelser og indhold leveret af PATENTsmarter™.
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Din specifikke situation, forretningsmodel, produktdetaljer, konkurrentsituation og adfærd er nogle af de aspekter, der påvirker din juridiske status, og som i nogle tilfælde kan synes at være i modstrid med det, du har lært på f.eks. specifikke PATENTsmarter™-kurser.
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Alle kan lære med PATENTsmarter™, men resultaterne vil variere og afhænge af sagsspecifikke detaljer, forståelse af det præsenterede indhold, den personlige indsats, der er forbundet med at oversætte det, og rådgivernes kompetence, som forklaret ovenfor.
Hvis du ønsker min praktiske støtte som din rådgiver, kan dette ikke ske gennem PATENTsmarter™. Du kan kontakte mig via min konsulentaftale med Larsen Birkeholm; men da dette er en helt uafhængig virksomhed, skal du ikke forvente rabatter eller andre fordele som følge af køb af PATENTsmarter™. Jeg tilbyder kun et begrænset antal rådgivningstimer hos Larsen & Birkeholm, så det kan være nødvendigt at kontakte mig i god tid, hvis du ønsker min sagsspecifikke service.
PATENTsmarter™ is not a patent law firm and does not provide legal or any other advice.
PATENTsmarter™ is an informational and educational website operated by European Patent Attorneys, particularly the Owner, founder, and CEO of PATENTsmarter™, Gyde Balzer Carstensen.
Please read the Terms & Conditions before using the information offered in the shop or by any other means by PATENTsmarter™.
All Products and Services, Blogs, Mentoring, Tailor-made Solutions, Events, Webinars, Workshops, and more, including any Material or Content shared by PATENTsmarter™, are for educational and illustrative purposes only, aimed at better understanding the law and its potential opportunities and risks, and cannot be construed as legal advice.
The content is not guaranteed to be correct or updated with recent national or international law changes. Sometimes concepts have been simplified to reduce complexity and to ensure a better conceptual understanding, which means that selected topics or aspects may be omitted or not highlighted from all angles.
It is your (the user’s) responsibility as a business owner to ensure that you know the legal consequences of your actions and, thus, also to consult a patent attorney or legal advisor before you act on anything you learned or concluded based on Products, Services, and Content provided by PATENTsmarter™.
Although PATENTsmarter™ can help streamline your work and highlight available opportunities and risks to consider, it cannot replace seeking advice from a patent attorney or legal advisor.
Your specific situation, business model, product details, competitor situation, and behavior are some of the aspects affecting your legal status and may, in some cases, seem to contradict what you learned in e.g., specific PATENTsmarter™ courses.
PATENTsmarter™ does not guarantee or promise specific results or outcomes for businesses or individuals participating in or using Products or Services provided via this web page or associated Services.
Any person can learn with PATENTsmarter™, but results will vary and depend on case-specific details, understanding of the content presented, the personal effort involved in translating it, and the competence of advisors, as explained above.
If you want my hands-on support as your counsel, this can not be done through PATENTsmarter™. You can reach out to me through my consultancy agreement with Larsen & Birkeholm; however, since this is an entirely independent business, please do not expect discounts or other perks due to the purchase of PATENTsmarter™ products. I only offer a limited number of counseling hours at Larsen & Birkeholm, so you may need to reach out in good time if you would like my case-specific services.
