Should we go name hunting together?
Naja who came for a 1:1 sparring session which turned into more than “just” a chat about trademarks and rights.
Last week I had a wonderful meeting with Naja, who reached out because she is a new solo-entrepreneur and needed to kickstart her protection strategy.
Who is naja Klærke?
And what does she do in her business?
Check out Naja’s LinkedIn profile for her full background and experience. At NMOVE, Naja fosters a community that motivates movement on everyone’s individual terms.
Her focus lies in entertainment and fun, offering, e.g., communal dance experiences to individuals and workplaces – often with a genius gadget: headphones that create your own little bubble to disappear in – without losing the option to connect to others present with you, if you want.
Whether you prefer to engage or disappear into your bubble, there’s a space for your unique dance without any rights or wrongs.
From boss to sparring partner
Naja, once my boss – when I was a spinning instructor a long time ago – reached out to me for a 1:1 sparring session. Naja wanted to give her business a focused push toward finding the right brand name that could support her brand and products – and wanted to know more about what she could do in her business to protect what she does.
With very little experience in this solo-entrepreneurial space and no means of understanding what intellectual property rights cost, we started our talk with some basics.
What Happened During Our 1:1 sparring session?
Our sparring session evolved into a mini-workshop, where we brainstormed company and product names for Naja’s business.
After the 60 minute-meeting, Naja said to me:
“Your brain is amazing, Gyde! I had no idea you could help me in the creative process I’m currently stuck in.
I came to talk about trademarks and how to get from A to B, but our conversation became so much more than that.
How can you turn working with rights from something I would always avoid for as long as possible, along with accounting, taxes, and all the other boring stuff, into something meaningful and motivating to work with?!
Anyway, thanks for a fantastic meeting, you are a star!”
Please note: Naja allowed me to share her words in this quote.
And then Naja wanted more than name hunting…
Naja expresed her need to understand more about her rights in general. And in how to practically do it, so it fits her business model and work-flows.
To provide Naja with a (free) opportunity to learn about her rights as a business owner, I recommended that Naja sign up for my newsletter, as she could then join my Danish online event and mini-masterclass: “KOPIFORSVARS-metoden” (held on January 16, 2024), which she did on the spot.
Right now you can sign up to the Danish Newsletter and get a mini-e-book (in Danish) – listing 7 major pitfalls that are commonly stepped into by entrepreneurs that make, when they try to stop copies of their products or content – however which potentially harm their business more, than the copy itself.
After the event, Naja sent me her warmest regards and expressed her excitement about her mini-masterclass experience. She even purchased my newest (also Danish) online entrepreneur template and checklist course package, “STOP TYVEN”-pakken, and left me a glowing recommendation on Trustpilot.
“Gyde from PATENTsmarter, in all ways, made it understandable and motivating to look into this important subject of protecting my company assets. I came to her without any clearance of what exactly I was looking for, and on top of knowledge, I got ideas and inputs boosting my creative work with name and concept in my business.
At no point she was focused on sales and business and I have felt helped and guided due to sincere interest in helping me protect my business against copyists.
I happily enlisted for a Masterclass PATENTsmarter did on how to stay safe from someone copying you and again insights were useful, straight on and easy to understand.
An absolutely HUGE recommendation to ALL small, medium and large business to contact PATENTsmarter if you need help/advice/input on how to avoid being copied.”
Please note: Naja allowed me to share her words in this quote.
The name hunt itself provided insights, motivation and direction that naja can build upon now!
Naja’s entrepreneurial drive led her to seek intellectual property rights and trademark guidance. As a busy business owner, she knew the importance of investing her time where it mattered most for the growth of her business.
Through our 1:1 sparring session, Naja gained much-needed guidance on where to focus and how to safeguard her brand identity.
Together, we were able to brainstorm and hunt for a unique and protectable brand identity that she can develop further on her own and that can set her business apart from the rest.
This exercise was motivating and inspiring and pushed Naja towards a new level of mindset and future business development.
Of course, I love the fact that I could help Naja, who was once my boss and I thus have a personal relation too. Who would not love that?! Right?!
But the truth is, I love helping every entrepreneur who dares to dream big. I want to help every innovative and creative business owner or employee who needs that extra push to get their copy-defense and product or business protection kick-started.
We can go name hunting too if you want!
My 1:1 sparring sessions are easily booked and for everyone
If you, too are looking to establish a strong and protectable identity (e.g., busines, products or concept names) that sets you apart from your competitors, you can book a 1:1 sparring session with me
Action is better than hesitation. Book a session now, and let’s protect your unique business together!
