The list of who

→ Who needs tools to protect their business against ideatheft and copying?!

Let's look at where you could start, depending on what you do in your business

I believe everyone should understand intellectual property rights, not just academics or industry elites. 

→ As a business owner or entrepreneur, you deserve the knowledge and tools to protect your innovative ideas and products from infringement.

Navigating your intellectual property rights should not feel daunting – that’s why I am here.

You don’t need to be an expert or have achieved a certain level of success to grasp the fundamentals. With my courses and knowledge-based resources, I break down intellectual property rights into practical and accessible information that fits seamlessly into your entrepreneurial journey.

Who is it for?

everyone who creates

Protect your business, assets, and products from being copied by competitors with PATENTsmarter™.

Using intellectual property rights enables a strong defense against infringement and false accusations, no matter your budget, product portfolio, or knowledge background.

Explore the clickable list to see how this platform has benefited various industries.

what protects you


entrepreneur, employee or owner

It is essential for anyone who creates value to understand the following concepts to some extent.

The boxes below highlight where you should start, depending on your work or product:

  1. Patents and utility models
  2. Design patents (design protection)
  3. Copyrights
  4. Trademarks
  5. Domain names
  6. Trade Secrets & Confidentiality
  7. Publication (Open Source)
  8. Contracts 
  9. Competition Laws
  10. The Marketing Act(s)

what protects you

startup, sme & corp

physical products

If you are creating, improving, or developing physical products for a startup, SME, or large corporation, it is vital to be aware of the ten intellectual property rights (IPRs) and laws mentioned in the innovator’s description.

It is recommended that your employees also understand these issues since they are likely involved in many critical aspects of your business and need to know how their actions can positively or negatively impact your business opportunities now and in the future.

If you are new to all this:

Start by learning about confidentiality and how publishing can affect patent or design protection. After that, move on to the remaining items on the list. And maybe check out the copy-defense blog now and then.

what protects you


at home or employed

If you have created something valuable at work or home that you want to protect, it’s important to understand trade secrets, publications, and inventions, and how they relate to your business strategy.

This knowledge can help you or your employer profit from the unique features of your invention. Some inventors or businesses may develop and market the product alone, while others may need collaborators or manufacturing contractors.

→ In either case, it’s important to understand intellectual property rights and who owns them, so learn about contracts too.

It’s crucial to know your employer’s rights and how your conversations, articles, descriptions, and presentations can affect their perspective, positively or negatively.

Physical product, process or use
Special fields

what protects you


knowledge providers

As a consultant, it is crucial to possess a comprehensive understanding of your clients’ and your own intellectual property rights and ownership. Only then you can establish clear expectations and boundaries and ensure that you are well-equipped with the necessary knowledge and expertise.

I recommend you to learn about all 10 items on the “innovator’s list” above. All ten tools can play a part and be relevant to your particular field.

These insights will prove invaluable in navigating the complexities of intellectual property and ultimately safeguarding your clients’ rights – and most importantly your own too.

If you are new in your consultant role

Start by learning about the general concept of intellectual property rights and how yours are generated. Think about which ones you need to clearly identify as yours – for your client to respect and which ones you likely need to transfer to your client. Maybe because they are a natural part of what you are hired to provide. 

Understand confidentiality and trade secrets and get comfortable with contracts – and find a great lawyer who helps you with good contract templates and reviews them before you sign.

what protects you


authors & marketeers

If you are involved in the creation or publication of products that heavily rely on your words, storytelling, branding, or other intellectual property, it is crucial to have a strong understanding of various legal concepts and protections.

→ This includes knowledge of copyrights and trademarks, as well as proper documentation and domain name registration.

you will likely be involved in a lot of collaborations, so it is also important to be familiar with contracts and confidentiality agreements to ensure that your contributions are safeguarded and to avoid any potential infringement on the rights of others. 

By taking these precautions, you can protect your intellectual property, ensure proper recognition and value for your work, and avoid conflicts that can turn sour quickly.

Services & support

what protects you


word & image

Individuals in the creative industry, such as artists, authors, and storytellers, heavily rely on their brand and work to showcase their exceptional talents.

→ It is of utmost importance that one has a comprehensive understanding of intellectual property to safeguard their business.

This includes crucial aspects such as copyrights, design protection, trademarks, domain names, contracts, and a plethora of other important considerations that must be taken into account in order to ensure the continued success of one’s creative endeavors.

what protects you

digital entrepreneurs

online businesses

Did you know that your hard work and original material are legally protected? It’s important to take steps to safeguard your online courses, presentations, sales pages, and other valuable content. 

→ Understanding copyrights, trade secrets, confidentiality agreements, contracts, trademarks, competition laws, and marketing regulations are all essential tools for online businesses.

By familiarizing yourself with these concepts, you can ensure that your work is protected and that you don’t miss out on any potential value or opportunities. Stay informed and proactive to keep your online business thriving.

If you understand Danish, this podcast episode by digital entrepreneur strategist Trine Ravnkilde may be just what you need to kick things off. I visited her in November 2023 to talk about ” avoiding online copies”.

Online product type

what protects you


visual creators

You may not be directly involved in the product’s content or function.

Instead, you may focus on making the product look attractive, packaging it to exude quality or other customer-pleasing aspects.

→ It’s important to understand the differences between patents, utility models, and design protection (also known as design patents in some countries).

You need to know how publications, presentations, and sales calls can affect your ability to protect your design. If your design affects the product’s function, you must understand when a patent is necessary.

And if your brand (or your customer’s brand) is significant for sales results, trademarks may be crucial.

what protects you


corporate employees

As an individual entrusted with decision-making, project management, or clinical regulatory responsibilities, encountering discussions revolving around intellectual property rights and their probable influence on the future of your organization is inevitable.

→ Thus, it is of utmost importance that you possess a comprehensive grasp of this subject matter to position yourself for due recognition and make meaningful contributions toward your company’s financial prospects and overall success.

Failure to do so may result in missed opportunities and potential setbacks.

Business type - what kind of business do you own? Waht do you do? Who are you, and what protects you? Each business can leverage different tools. Some tools can be used by all, others are only for technology businesses. Learn more here at patentsmarter™.

what protects you


demanding to be in control of their own business

As a conscientious and reliable business owner, it is of utmost importance to exercise due diligence and full control over all decisions made within your organization.

The ramifications of these choices are far-reaching and can significantly affect your company’s bottom line, growth trajectory, and overall reputation.

→ Therefore, it is essential to gain a thorough understanding of how to effectively manage your assets, copyrights, and intellectual property rights to ensure that your business is legally compliant and protected from any potential legal entanglements.

Proper asset management can help mitigate risks, save time and money, and ensure that your company remains competitive and successful in the long run.

learning formats for your copy defense...

Online courses

Improve your learning experience with Idearlify® Online Courses. My pragmatic methodology includes workbooks, checklists, and tools crafted to help you apply the knowledge and nudge you to keep learning in practical ways. Click on the image to access the courses page.

webinars, workshops & events

Do you enjoy asking questions to enhance your learning? If so, I am here to help. I organize various workshops, webinars, and events (both online and offline) that focus on specific topics to help you gain knowledge and stay ahead of your competitors. These opportunities have limited seats and are offered first to newsletter recipients. Click on the image to access our events page.

1:1 sparring session and bundles

Some learners prefer working alone while others like a sparring partner, but most strike a balance. You can book 1:1 sparring sessions with me as single lessons, bundles, or pre-structured combo packages. Click on the image to access the booking page for sparring sessions.

Tailor-made solutions

If you would like a tailor-made course, webiar or 1:1 presentation about intellectual properties relevant to your business, your department, your students or club members, don’t hesitate to reach out to me.

Do You Want

to work with me?

Use my insights and experience to help you to build or strengthen your copy defense – and to avoid overstepping other businesses’ boundaries (aka infringing their rights).


Get your product protection knowledge, PATENTsmarter™-news, and occasionally offers to achieve your goals on your defense against copies straight to your inbox. 

(If it is not for you, you can unsubscribe with a simple click.)

ANSVARSFRASKRIVELSE: PATENTsmarter™ er ikke juridisk rådgivning

PATENTsmarter™ er ikke et patentkonsulentfirma og yder ikke rådgivning, hverken juridisk eller andre former for rådgivning.

PATENTsmarter™ er et informations- og uddannelseswebsted, der drives af European Patent Attorneys, herunder specifikt ejeren, grundlæggeren og CEO for PATENTsmarter™, Gyde Balzer Carstensen.

Læs venligst vores Forretningsbetingelser før du bruger de oplysninger, som PATENTsmarter™ tilbyder i shoppen eller på anden måde.

Alle produkter og tjenester, blogs, mentoring (1:1 sparring), skræddersyede løsninger, events, webinarer, workshop m.m., herunder materiale eller indhold, der deles af PATENTsmarter™ , er udelukkende til uddannelsesmæssige og illustrative formål, der har til formål at give en bedre forståelse af loven og dens potentielle muligheder og risici, og kan ikke opfattes som juridisk rådgivning.

En forenkling kan være nødvendig for at forbedre den begrebsmæssige forståelse

Indholdet garanteres ikke for at være korrekt eller opdateret med de seneste nationale eller internationale lovændringer. Nogle gange er begreberne blevet forenklet for at reducere kompleksiteten og sikre en bedre begrebsmæssig forståelse, hvilket betyder, at udvalgte emner eller aspekter kan udelades eller ikke belyses fra alle vinkler.

Brug oplysningerne – men husk at få professionel rådgivning

Det er dit (brugerens) ansvar som virksomhedsejer at sikre, at du kender de juridiske konsekvenser af dine handlinger og derfor også at konsultere en patentadvokat eller juridisk rådgiver, før du handler på baggrund af noget, du har lært eller konkluderet på baggrund af produkter, tjenester og indhold leveret af PATENTsmarter™ .

Selv om PATENTsmarter™ kan hjælpe dig med at strømline dit arbejde og fremhæve muligheder og risici, kan det ikke erstatte rådgivning fra en patentadvokat eller juridisk rådgiver.

Din specifikke situation, forretningsmodel, produktdetaljer, konkurrencesituation og adfærd er nogle af de aspekter, der påvirker din juridiske status, og kan i nogle tilfælde synes at være i modstrid med det, du har lært i f.eks. specifikke PATENTsmarter™.

Forventninger, resultater og succes

PATENTsmarter™ garanterer eller lover ikke specifikke resultater eller resultater for virksomheder eller enkeltpersoner, der deltager i eller bruger produkter eller tjenester, der leveres via denne webside eller tilknyttede tjenester.

Din virksomhed, dit ansvar – husk at søge forretningskritisk rådgivning, før du handler

Alle kan lære med PATENTsmarter™, men resultaterne vil variere og afhænge af sagsspecifikke detaljer, forståelse af det præsenterede indhold, den personlige indsats, der er forbundet med at oversætte det, og rådgivernes kompetence, som forklaret ovenfor.

Hvis du ønsker min praktiske støtte som din rådgiver, kan dette ikke ske gennem PATENTsmarter™. Du kan kontakte mig via min konsulentaftale med Larsen & Birkeholm; men da dette er en helt uafhængig virksomhed, skal du ikke forvente rabatter eller andre fordele som følge af køb af PATENTsmarter™. Jeg tilbyder kun et begrænset antal rådgivningstimer hos Larsen & Birkeholm, så det kan være nødvendigt at kontakte mig i god tid, hvis du ønsker min sagsspecifikke service.

DISCLAIMER: PATENTsmarter™ content is not legal advice

PATENTsmarter™ is not a patent law firm and does not provide legal or any other advice.

PATENTsmarter™ is an informational and educational website operated by European Patent Attorneys, particularly the Owner, founder, and CEO of PATENTsmarter™, Gyde Balzer Carstensen.

Please read our Terms & Conditions before using the information offered in the shop or by any other means by PATENTsmarter™.

All Products and Services, Blogs, Mentoring, Tailor-made Solutions, Events, Webinars, Workshops, and more, including any Material or Content shared by PATENTsmarter™, are for educational and illustrative purposes only, aimed at better understanding the law and its potential opportunities and risks, and cannot be construed as legal advice.

Simplification may be necessary to improve the conceptual understanding

The content is not guaranteed to be correct or updated with recent national or international law changes. Sometimes concepts have been simplified to reduce complexity and to ensure a better conceptual understanding, which means that selected topics or aspects may be omitted or not highlighted from all angles.

Use the information – but remember to get professional advice

It is your (the user’s) responsibility as a business owner to ensure that you know the legal consequences of your actions and, thus, also to consult a patent attorney or legal advisor before you act on anything you learned or concluded based on Products, Services, and Content provided by PATENTsmarter™.

Although PATENTsmarter™ can help streamline your work and highlight available opportunities and risks to consider, it cannot replace seeking advice from a patent attorney or legal advisor.

Your specific situation, business model, product details, competitor situation, and behavior are some of the aspects affecting your legal status and may, in some cases, seem to contradict what you learned in, e.g., specific PATENTsmarter™ courses.

Expectations, results, and success

PATENTsmarter™ does not guarantee or promise specific results or outcomes for businesses or individuals participating in or using Products or Services provided via this web page or associated Services.

Your business, your responsibility – remember to seek critical advice before you act

Any person can learn with PATENTsmarter™, but results will vary and depend on case-specific details, understanding of the content presented, the personal effort involved in translating it, and the competence of advisors, as explained above.

If you want my hands-on support as your counsel, this can not be done through PATENTsmarter™. You can reach out to me through my consultancy agreement with Larsen & Birkeholm; however, since this is an entirely independent business, please do not expect discounts or other perks due to the purchase of PATENTsmarter™ products. I only offer a limited number of counseling hours at Larsen & Birkeholm, so you may need to reach out in good time if you would like my case-specific services.