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Let’s make a course or workshop that helps protect your business

You have the power to carve out the most effective path for your company or team. With a clear vision of your objectives, I can assist in creating a customized course or workshop tailored to your specific needs. Please reach out to me to begin, and together, we can schedule a 20-minute consultation to discuss your desired outcomes.

Engaging with me about tailor-made solutions is completely free of obligations at this early stage. We can delve into the format, content, desired outcome, your budget, and my time investment before I can deliver a tailor-made solution offer.

It’s important to recognize that every customization will require time and will be uniquely relevant to you. This is why ideally tailored solutions are high-value offers. I won’t begin work until we have solidified the details.

Please note: I am willing to sign a two-way confidentiality agreement to protect your information – and mine.

Who is the best fit for tailored solutions?

Customized solutions like these are mainly for businesses or teams, associations or "nerd-clubs" that are ready to invest to upgrade their skills.

Who should not consider tailored solutions?

If you are not serious about implementing workflows for respecting others' and your own IP-rights, they are not for you.

If the value of your assets does not matter to your business success, then you have nothing to lose - nor protect.

How does a tailormade solution impact my business?

To which extend the tailormade solution impacts your business, is up to you.

You have full power to decide what the tailor-made solution includes, and how you want me to support you and your team in implementing it.

The difference matters, when you need to not overlook opportunities and/or risks, and your team is inexperienced, but it can also save you from investing in strategic less meaningful IP.

How do tailored or customized solutions work?

Based on our discussion at the 20-minute talk mentioned above, I will create a tailored offer for you.

You can provide input for any adaptation you desire, and I will respond with a final offer based on that. Once you accept the final offer, we can set a delivery date for this unique solution.

A 50% deposit of the agreed investment is paid to kick off the project.

My preparatory work and production will usually take 1-4 months, depending on the size of the tailored product you requested.

Throughout this process, I depend on us maintaining open communication to ask clarifying questions and allow me to optimize the product for you, ensuring that the final delivery is on time and with the agreed and desired content.

The second half of the agreed investment is due for payment on the delivery date (or within ten days thereof) of the tailor-made solution to you, depending on the format we agree to.

Let’s work together to achieve your vision.

A woman (Gyde Balzer Carstensen) with blonde hair smiles at the camera, showcasing her short-sleeved, dark grey top from the STOP-TYVEN-PAKKEN collection.

I am Gyde Balzer Carstensen

I am an experienced in-house patent specialist, European Patent Attorney, and IP professional, holding decision-maker roles in leading companies such as Novo Nordisk and H. Lundbeck, Zealand Pharma, Metaceutic, and Cytoki Pharma, some of which I still support through PATENTsmarter™ or Larsen & Birkeholm.

In my 15 years of experience in copyright defense work, I have had the privilege of helping over 1000 inventors, business owners, and professionals with various educational backgrounds and expertise in intellectual property rights (IPR). Together, we have worked to establish effective copy-defense strategies, tools, and measures aimed at protecting their businesses from copying, idea theft, and other abusive behaviors.

Presents a complex topic in a fun and engaging way.

“We had the pleasure to learn about IP and patents from Gyde in a two-day workshop.
Gyde facilitated a very nice workshop with a thought through curriculum and managed to communicate a rather complex topic in a highly engaging and fun way.”

Testimonial by: Louise S. Dalbøge, Project Director, Gubra; 5-star review @Trustpilot.

PATENTsmarter™ product: A tailor-made 2-day workshop for Project Managers and Directors, including a 2-hour basic patent course, for all employees.

Example: 2 workshop days including a basic patent course

business and product protection workshop

This is an example of a customized solution that has proven helpful for various types of businesses, providing the overall structure of one specific customer.

Initially, the plan was to conduct a two-day workshop for research and development project managers, with the objective of optimizing patent portfolio work and freedom to operate (that is, knowledge and meditation relating to third-party-owned patents and other intellectual property rights).

This workshop provided all research and development employees with basic patent knowledge, allowing the investment to significantly impact a larger group of employees. It also increased the awareness and collaboration opportunities for the project managers.

Is idearlify® TAILORED exactly what you need?

As a business owner, it is essential to be proactive in safeguarding your intellectual property by taking necessary steps to protect it. It is equally important to understand your intellectual property’s ownership rights and educate your employees and partners on these rights.

However, ownership is not the only aspect that requires attention. You need to have a comprehensive understanding of the value that your business provides to your customers, partners, and competitors. 

It is crucial that your employees, consultants, and experts are aware of the importance of their actions in maintaining the safety of your intellectual property. They should know when their actions may pose a threat to the safety of your intellectual property. 

This knowledge will help you make informed decisions about how to protect your business and which tools to use from the copy-defense toolbox. It is important to remember that different types of assets require different tools for protection. Therefore, you need a tailored plan that matches your business type, product development process, improvement process, and sales process to ensure that you are adequately protecting your business. 

With my assistance, we can create a comprehensive course, workshop, or webinar combination that helps you create a plan for your business needs, timeline, and decisions.

We can ensure that your patent attorney or IP lawyer is contacted at the right time, and the necessary measures are taken to protect your intellectual property. By working together, we can guarantee that your business continues to grow and succeed.

Focused training for you and your team

Examples of idearlify® tailored solutions

Each idearlify®tailored solution is an individual product. Over time, the four elements below have been shown to be the most popular in such solutions. 

Depending on which level of knowledge you need (beginner, intermediate, expert strategies) or if you need several options, we can structure the solutions to fit exactly that. 

If you need, e.g., a basic patent course, a live course or webinar may be significant. If you need to train your project managers to spot risks and opportunities throughout the research, development, and sales processes, you may need a workshop-style knowledge product with an online course. Each Idearlify® tailored solution is a unique product. Our experience has shown that the following four elements are the most popular in such solutions. Depending on your level of knowledge (beginner, intermediate, expert strategies) or if you need multiple options, we can structure the solutions to fit your exact needs. 

For example, if you require a basic patent course, a live course or webinar may be suitable. On the other hand, if you need to train your project managers to identify risks and opportunities throughout the research, development, and sales processes, you may require a workshop-style knowledge product with online course elements and Q/As.ments and Q/As. 

Webinars and Q/A

Webinars are a great way to provide your team with small bites of topic specific insights. So if you are struggling with the same mistakes or overlooked opportunities. → A webinar may be just what you need. Often webinars can provide a great way of serving Q/As after a live event, or in combination with customized online courses.

Online Course elements

Customized online courses are brilliant for refreshing the knowledge from a live course and providing your team with access to the content and templates, checlists etc. that we e.g., created during a workshop. → But they can certainly also be delivered as a standalone product for e.g. enrolling new employees or partners in collaborations.

Live lessons and workshops

Many tailor-made solutions include one or more 3-5 hours' live events in the form of lessons or workshop sessions - depending on the teams preferences and needs. → The focus can be your product development process, or a specific topic, like e.g., risks and oppotunities in collaborations.

Templates and lists

My idearlify®approach stands for providing knoweldged that can be implemented in a practical way. Most tailor-made solusions include of a product- or business specific checklist, report, template packages etc. that we produce together during a workshop or I provide through an online course and/or template library.
DISCLAIMER: PATENTsmarter™ content is not legal advice

PATENTsmarter™ is not a patent law firm and does not provide legal or any other advice.


PATENTsmarter™ is an informational and educational website operated by European Patent Attorneys, particularly the Owner, founder, and CEO of PATENTsmarter™, Gyde Balzer Carstensen.

Please read our Terms & Conditions before using the information offered in the shop or by any other means by PATENTsmarter™.


All Products and Services, Blogs, Mentoring, Tailor-made Solutions, Events, Webinars, Workshops, and more, including any Material or Content shared by PATENTsmarter™, are for educational and illustrative purposes only, aimed at better understanding the law and its potential opportunities and risks, and cannot be construed as legal advice.

Simplification may be necessary to improve the conceptual understanding

The content is not guaranteed to be correct or updated with recent national or international law changes. Sometimes concepts have been simplified to reduce complexity and to ensure a better conceptual understanding, which means that selected topics or aspects may be omitted or not highlighted from all angles.

Use the information – but remember to get professional advice

It is your (the user’s) responsibility as a business owner to ensure that you know the legal consequences of your actions and, thus, also to consult a patent attorney or legal advisor before you act on anything you learned or concluded based on Products, Services, and Content provided by PATENTsmarter™.


Although PATENTsmarter™ can help streamline your work and highlight available opportunities and risks to consider, it cannot replace seeking advice from a patent attorney or legal advisor.


Your specific situation, business model, product details, competitor situation, and behavior are some of the aspects affecting your legal status and may, in some cases, seem to contradict what you learned in, e.g., specific PATENTsmarter™ courses.

Expectations, results, and success

PATENTsmarter™ does not guarantee or promise specific results or outcomes for businesses or individuals participating in or using Products or Services provided via this web page or associated Services.

Your business, your responsibility – remember to seek critical advice before you act

Any person can learn with PATENTsmarter™, but results will vary and depend on case-specific details, understanding of the content presented, the personal effort involved in translating it, and the competence of advisors, as explained above.


If you want my hands-on support as your counsel, this can not be done through PATENTsmarter™. You can reach out to me through my consultancy agreement with Larsen & Birkeholm; however, since this is an entirely independent business, please do not expect discounts or other perks due to the purchase of PATENTsmarter™ products. I only offer a limited number of counseling hours at Larsen & Birkeholm, so you may need to reach out in good time if you would like my case-specific services.

ANSVARSFRASKRIVELSE: PATENTsmarter™ er ikke juridisk rådgivning

PATENTsmarter™ er ikke et patentkonsulentfirma og yder ikke rådgivning, hverken juridisk eller andre former for rådgivning.


PATENTsmarter™ er et informations- og uddannelseswebsted, der drives af European Patent Attorneys, herunder specifikt ejeren, grundlæggeren og CEO for PATENTsmarter™, Gyde Balzer Carstensen.

Læs venligst vores Forretningsbetingelser før du bruger de oplysninger, som PATENTsmarter™ tilbyder i shoppen eller på anden måde.


Alle produkter og tjenester, blogs, mentoring (1:1 sparring), skræddersyede løsninger, events, webinarer, workshop m.m., herunder materiale eller indhold, der deles af PATENTsmarter™ , er udelukkende til uddannelsesmæssige og illustrative formål, der har til formål at give en bedre forståelse af loven og dens potentielle muligheder og risici, og kan ikke opfattes som juridisk rådgivning.

En forenkling kan være nødvendig for at forbedre den begrebsmæssige forståelse

Indholdet garanteres ikke for at være korrekt eller opdateret med de seneste nationale eller internationale lovændringer. Nogle gange er begreberne blevet forenklet for at reducere kompleksiteten og sikre en bedre begrebsmæssig forståelse, hvilket betyder, at udvalgte emner eller aspekter kan udelades eller ikke belyses fra alle vinkler.

Brug oplysningerne – men husk at få professionel rådgivning

Det er dit (brugerens) ansvar som virksomhedsejer at sikre, at du kender de juridiske konsekvenser af dine handlinger og derfor også at konsultere en patentadvokat eller juridisk rådgiver, før du handler på baggrund af noget, du har lært eller konkluderet på baggrund af produkter, tjenester og indhold leveret af PATENTsmarter™ .


Selv om PATENTsmarter™ kan hjælpe dig med at strømline dit arbejde og fremhæve muligheder og risici, kan det ikke erstatte rådgivning fra en patentadvokat eller juridisk rådgiver.


Din specifikke situation, forretningsmodel, produktdetaljer, konkurrencesituation og adfærd er nogle af de aspekter, der påvirker din juridiske status, og kan i nogle tilfælde synes at være i modstrid med det, du har lært i f.eks. specifikke PATENTsmarter™.

Forventninger, resultater og succes

PATENTsmarter™ garanterer eller lover ikke specifikke resultater eller resultater for virksomheder eller enkeltpersoner, der deltager i eller bruger produkter eller tjenester, der leveres via denne webside eller tilknyttede tjenester.

Din virksomhed, dit ansvar – husk at søge forretningskritisk rådgivning, før du handler

Alle kan lære med PATENTsmarter™, men resultaterne vil variere og afhænge af sagsspecifikke detaljer, forståelse af det præsenterede indhold, den personlige indsats, der er forbundet med at oversætte det, og rådgivernes kompetence, som forklaret ovenfor.


Hvis du ønsker min praktiske støtte som din rådgiver, kan dette ikke ske gennem PATENTsmarter™. Du kan kontakte mig via min konsulentaftale med Larsen & Birkeholm; men da dette er en helt uafhængig virksomhed, skal du ikke forvente rabatter eller andre fordele som følge af køb af PATENTsmarter™. Jeg tilbyder kun et begrænset antal rådgivningstimer hos Larsen & Birkeholm, så det kan være nødvendigt at kontakte mig i god tid, hvis du ønsker min sagsspecifikke service.