HOME > ABOUT PATENTsmarter™ & GYDE BALZER CARSTENSEN

It's about making it easy for you to protect your: rights business products  assets revenue market position reputation profit sanity investments value hard work future success future survival growth

I help (online) entrepreneurs, startups, or SMEs – to keep your profit safe from copy-damage!

Investing time, money, and resources wisely is essential to ensuring a successful business outcome and a return on investment. And let’s not start the talk about sustainability. A bankruptcy due to infringed rights is a waste that has consequences for the environment—and not just your business and good night’s sleep.

Whether your breakthrough is imminent or years away, it’s crucial to start learning how to protect your work from being copied. You don’t want to waste resources or investments as an ambitious entrepreneur. To safeguard them before it’s too late, you must learn, understand, and apply the knowledge.

I offer lessons, workshops, guides, workbooks, templates, checklists, 1:1 sparring sessions, and more to make the process as straightforward as possible for you.

No matter your business type or product portfolio size, access to knowledge through, e.g., online courses should allow you to invest in your copy-defense (i.e. intellectual property rights and related strategies and actions).

Gyde balzer carstensen with shoulder-length blonde hair wearing a denim jacket over a dark top smiles at the camera, ready for the exciting events of 2024.

PATENTsmarter™ is about

MAKING YOUR RIGHTS COUNT

& RESPECTing THOSE BELONGING TO OTHERS

Begin your educational journey with my expert guidance on proven strategies, innovative techniques, and crucial knowledge related to patents, trademarks, trade secrets, and other important topics. 

These methods have been tested and proven effective in various industries, ensuring your success both now and in the future.

it's about how to help yourself by helping your advisor

I have worked as an IP professional for over 14 years and have the necessary exams and formal training(European Patent Attorney, Certified Danish Patent Agent), just like your patent advisor.

However, what I offer here at PATENTsmarter™ gives you a unique opportunity.

You can learn what businesses like Novo Nordisk, H. Lundbeck, Zealand Pharma, and Metaceutic consider and do to protect their business, product and assets before, during and after they hire patent attorneys or IP lawyers – so you can do the same. 

Make sure you get what you need

Protect your intellectual property by utilizing my experience in strategizing and implementing innovative projects.

Ensure that your consultant understands your needs and secures the right safeguards for future growth and increased value, without added costs.

it's about methods and strategies, that work for you too

Pragmatism works for successful businesses of all sizes around the world. And it will work for you, too.

It doesn’t have to be difficult to protect what is yours – nor to understand what needs to be done – and to do it!

And of course it's also about learning from mistakes - that others made "for you"

There’s no need for you to come up with the best practices on your own. You can learn from the mistakes, successes, and improved procedures of others.

Take what you learn and apply it in a meaningful way to your business to prevent and stop copies efficiently.

But it's not about providing legal advice

I don’t offer legal advice in PATENTsmarter™ to keep my teaching and mentoring free of the conflict of interest of making more by serving a few.

I do support startups with similar legal advice through Larsen & Birkeholm a few hours per week.

It's about surviving

copy-related conflicts

without losing it all

Who is PATENTsmarter™ for ?

Protecting your (future) business against infringers and abusers is not a luxury. It’s not mean or abusive.

It’s professional and necessary if you don’t want to be one of the 34% of businesses* that don’t survive a copycat attack (aka infringement of your rights).

*OECD/EUIPO (2023), Risks of Illicit Trade in Counterfeits to Small and Medium-Sized Firms, Illicit Trade, OECD Publishing, Paris

Not all of us consider that every job we do and everything we do in our business requires some kind of communication and creativity. Our brilliant products are often #no-brainers to protect – however, we can forget that we create a competitive edge through “who we are” and “how we convey our message – in our own unique way”. Here are 

  • New, experienced or serial entrepreneurs, innovators, inventors and creators, such as;
    Consultants and Advisors (e.g., Personal or Virtual assistants, graphic designers, strategic advisors)
    Experts (e.g., SEO, legal, marketing, sales, regulatory, clinical)
  • Digital creators (e.g., online course creators, keynote speakers)
  • Coaches (e.g., NLP coaches, teachers, educators, mentors, personal trainers, fitness professionals, fitness instructors)
  • Business Owners (all types)
  • Webshop owners (Our website is our business – only a few businesses exist without a website or other online presence that is used to inform and mainly to attract customers)
    Authors (e.g., bloggers, copywriters, newsletter authors)
  • Photographers and Videographers (e.g. professional photographers, commercial photographers or videographers, entrepreneurs creating photos and/or video as part of their communication or educational products)
    Artists (e.g. Sculpturers, Designers (2D, 3D, different materials) potters, seamstresses, jewelers,furniture builders and designers, entertainers, comedians)

Creating physical products is not just about making something great, it’s about protecting your hard work from being copied or stolen. That’s why it’s essential to understand intellectual property rights (IPRs) and how to safeguard your assets. 

Every step of the product development and sales process is rife with potential risks and opportunities to protect your ideas. It’s vital to make sure everyone involved in the process, from inventors to CEOs, is aware of these risks and opportunities. By doing so, you can protect your business and maintain a competitive edge. Let’s take charge of our ideas and products, and let no one take them from us.

Here is a list of people/professionals who should understand some level of intellectual property rights (IPRs or IP for short) – or as I like to call it, “copy-defense”. Of course this is not exhaustive, but I am quite sure that you should be included in the list, if you find yourself looking into the questions like: “should I know more about patents?” 

  • Inventors
  • Researchers
  • Product developers
  • Product improvers
  • Team leaders
  • Cross-functional innovators
  • Product designers
  • Product packaging specialists
  • Strategists
  • Decision-makers
  • Business Developers
  • Product Planners
  • Board members
  • Brand & marketing experts
  • Regulatory experts
  • Clinical development specialists
  • Product life cycle management experts
  • Professionals with management aspirations
  • Professionals aspiring for board member positions
  • CEOs of startups
  • CEOs of SMEs
  • Senior/upper management professionals

it's about fair chances

It bothers me that many entrepreneurs risk losing profit, because they don't have easy access to understandable intellectual property knowledge...

I dedicate my time to planning, creating, and facilitating PATENTsmarter™ content, products, and events because I believe I can make a difference for both small and large businesses. It troubles me that small businesses are unable to access the practical solutions hidden in the patent departments of major industry players.

Let’s be real; who enjoys sitting through lengthy meetings with legal experts droning on with slide after slide of tedious legal text?

Countless entrepreneurs and professionals express their desire to understand how to effectively manage their businesses without having to wade through legal jargon and dense law texts – it’s simply too dull and detached from their daily work. They seek practical solutions and a simpler path.

I get it!🧡 

Here is my vision, mission and process to do something about that.

My "copy-defense for all"-vision

Entrepreneurs and innovators have access to valuable resources that provide guidance on how to utilize intellectual property rights, as well as other strategies and laws, to protect their businesses from harmful competitor activities.

These resources empower them to take control of their business in a timely and proactive manner, and to take responsibility for securing sustainable revenue protection for future growth. By applying measures to prevent and stop copying or abuse of trust and confidentiality in collaborations, entrepreneurs and innovators can thus avoid irreparable losses and potential bankruptcy.

My copy-defense knoweldge sharing mission

My mission is to empower businesses with the knowledge and tools they need to safeguard their innovative assets and thrive in their endeavors. Regardless of the industry, background, or budget, I aim to make it accessible and useful for every business, without any exceptions. Everyone who takes risks and contributes with innovative solutions and content deserves to be in control of who is rewarded for the success it brings.

My pragmatic copy-defying process

The idearlfy® methodology is an intgral part of all my products and services at PATENTsmarter™. Through this, I give you tools to capture opportunities and risks with sustainable, adaptable and pragmatic workflows for utilizing and respecting intellectual property rights.

Get my support today

Build your copy defense with my help & experience

Gyde balzer carstensen with light-colored hair in a bun, wearing a quilted jacket, smiling and pointing at their temple, inviting you to contact me.

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- avoid unpleasant misunderstandings

Please fill out the form provided below, and I will respond promptly with an answer.
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  • You must wait for my instructions on what you can share and only share that with the specific individuals mentioned.
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Tip: Skift mellem den danske og engelske brugergrænseflade hvor som helst på siden ved at klikke på et af sprogflagene (som dem over denne boks).

Ingen juridisk rådgivning

-MEN GENEREL INFORMATION, VIDEN, SPARRING OG LÆRINGSINDHOLD FOR IVÆRKSÆTTERE OG INNOVATØRER

ANSVARSFRASKRIVELSE: PATENTsmarter™ er ikke juridisk rådgivning

PATENTsmarter™ er ikke et patentadvokatfirma og yder ikke juridisk eller anden rådgivning.

PATENTsmarter™ er et informations- og uddannelseswebsted, der drives af European Patent Attorneys (og Dansk CErtificeret Patent Agenter), herunder specifikt ejeren, grundlæggeren og CEO for PATENTsmarter™, Gyde Balzer Carstensen.

Læs venligst vores Forretningsbetingelser, før du bruger de oplysninger , der tilbydes i shoppen eller på anden måde af PATENTsmarter™.

Alle Produkter og ydelser, blogs, mentoring, skræddersyede løsninger, events, webinarer, workshops og meget mere, herunder materiale eller indhold, der deles af PATENTsmarter™, er udelukkende til uddannelsesmæssige og illustrative formål, der har til formål at give en bedre forståelse af loven og dens potentielle muligheder og risici, og kan ikke opfattes som juridisk rådgivning.  

 

En forenkling kan være nødvendig for at forbedre den begrebsmæssige forståelse

Indholdet garanteres ikke at være korrekt eller opdateret med de seneste nationale eller internationale lovændringer. Nogle gange må begreber blive forenklet for at reducere kompleksiteten og sikre en bedre begrebsforståelse, hvilket betyder, at udvalgte emner eller aspekter kan være udeladt eller ikke fremhævet fra alle vinkler.  

Brug oplysningerne – men husk at få professionel rådgivning

Det er dit (brugerens) ansvar som virksomhedsejer at sikre, at du kender de juridiske konsekvenser af dine handlinger og dermed også at konsultere en patentadvokat eller juridisk rådgiver, før du handler på baggrund af noget, du har lært eller konkluderet på baggrund af produkter, ydelser og indhold leveret af PATENTsmarter™.

Selvom PATENTsmarter™ kan hjælpe med at strømline dit arbejde og fremhæve tilgængelige muligheder og risici, der skal overvejes, kan det ikke erstatte rådgivning fra en patentkonsulent eller juridisk rådgiver.

Din specifikke situation, forretningsmodel, produktdetaljer, konkurrentsituation og adfærd er nogle af de aspekter, der påvirker din juridiske status, og som i nogle tilfælde kan synes at være i modstrid med det, du har lært på f.eks. specifikke PATENTsmarter™-kurser.  

 

Forventninger, resultater og succes

PATENTsmarter™ garanterer eller lover ikke specifikke resultater eller udfald for virksomheder eller enkeltpersoner, der deltager i eller bruger produkter eller ydelser, der leveres via denne webside eller tilknyttede ydelser.  

 

Din virksomhed, dit ansvar – husk at søge forretningskritisk rådgivning, før du handler

Alle kan lære med PATENTsmarter™, men resultaterne vil variere og afhænge af sagsspecifikke detaljer, forståelse af det præsenterede indhold, den personlige indsats, der er forbundet med at oversætte det, og rådgivernes kompetence, som forklaret ovenfor.

Hvis du ønsker min praktiske støtte som din rådgiver, kan dette ikke ske gennem PATENTsmarter™. Du kan kontakte mig via min konsulentaftale med Larsen Birkeholm; men da dette er en helt uafhængig virksomhed, skal du ikke forvente rabatter eller andre fordele som følge af køb af PATENTsmarter™. Jeg tilbyder kun et begrænset antal rådgivningstimer hos Larsen & Birkeholm, så det kan være nødvendigt at kontakte mig i god tid, hvis du ønsker min sagsspecifikke service.

No legal advice

-BUT GENERAL INFORMATION, KNOWELDGE, SPARRING AND EDUCATIONAL CONTET FOR ENTREPRENEURS AND INNOVATORS

DISCLAIMER: PATENTsmarter™ content is not legal advice

PATENTsmarter™ is not a patent law firm and does not provide legal or any other advice.

PATENTsmarter™ is an informational and educational website operated by European Patent Attorneys, particularly the Owner, founder, and CEO of PATENTsmarter™, Gyde Balzer Carstensen.

Please read our Terms & Conditions before using the information offered in the shop or by any other means by PATENTsmarter™.

All Products and Services, Blogs, Mentoring, Tailor-made Solutions, Events, Webinars, Workshops, and more, including any Material or Content shared by PATENTsmarter™, are for educational and illustrative purposes only, aimed at better understanding the law and its potential opportunities and risks, and cannot be construed as legal advice. 

Simplification may be necessary to improve the conceptual understanding

The content is not guaranteed to be correct or updated with recent national or international law changes. Sometimes concepts have been simplified to reduce complexity and to ensure a better conceptual understanding, which means that selected topics or aspects may be omitted or not highlighted from all angles. 

Use the information – but remember to get professional advice

It is your (the user’s) responsibility as a business owner to ensure that you know the legal consequences of your actions and, thus, also to consult a patent attorney or legal advisor before you act on anything you learned or concluded based on Products, Services, and Content provided by PATENTsmarter™.

Although PATENTsmarter™ can help streamline your work and highlight available opportunities and risks to consider, it cannot replace seeking advice from a patent attorney or legal advisor.

Your specific situation, business model, product details, competitor situation, and behavior are some of the aspects affecting your legal status and may, in some cases, seem to contradict what you learned in e.g., specific PATENTsmarter™ courses. 

Expectations, results, and success

PATENTsmarter™ does not guarantee or promise specific results or outcomes for businesses or individuals participating in or using Products or Services provided via this web page or associated Services. 

Your business, your responsibility – remember to seek critical advice before you act

Any person can learn with PATENTsmarter™, but results will vary and depend on case-specific details, understanding of the content presented, the personal effort involved in translating it, and the competence of advisors, as explained above.

If you want my hands-on support as your counsel, this can not be done through PATENTsmarter™. You can reach out to me through my consultancy agreement with Larsen & Birkeholm; however, since this is an entirely independent business, please do not expect discounts or other perks due to the purchase of PATENTsmarter™ products. I only offer a limited number of counseling hours at Larsen & Birkeholm, so you may need to reach out in good time if you would like my case-specific services.