your ideas
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Welcome to the idealify®SPARRING booking site!

Whether you are an inventor, entrepreneur, own or work for a startup, are a decision-maker or strategist in an SME, or need some 1:1 sparring on business and product protection against misuse of confidential information – or copies…

Embrace the opportunity to partner with me in these exclusive, knowledge-rich sparring sessions, all founded on the pragmatic and practical idearlify® approach. Transform your new-found insights into actionable steps without a second thought – knowing you have a professional seconf pair of eyes right at your side.

Secure your inventions from imitation, fortify your original work through robust copy-defense strategies, and forge ahead on your entrepreneurial path. Let’s collaborate to protect your creations so you don’t give the copycat what it wants but make money in your business.

I offer a limited number of 1:1 sparring session seats each month.

Book today, if you don’t want to wait too long to get started!

Jette heine portrait, leaning against concrete wall. Pink and dark blue statement in front: "one sparring session saved jette from losing 20. 000,-dkk

Jette Heine

Owner, 3 February 2023

My warmest recommendation to you, Gyde, I have become SO much wiser!

Thank you so much, Gyde – your session has saved me a lot of money and misjudgments in relation to my business. And thank you for your honest and simple way of explaining the different concepts to me. And not to forget, your engaged interest in my business.

Once more: Thank you.”

→ click on the image to read more about Jette’s experience

Who can benefit from 1:1 sparring sessions?

Can you benefit from online and offline events? Even if you are not experienced in intellectuel property rights (IPRs)?

Below is a list of professions and roles that have benefitted from sparring sessions, mentoring, and second pair of eye discussions with Gyde from PATENTsmarter™ throughout my career as a patent specialist and IP professional for the last 14+ years.

Check out the idearlify®shop to find available online courses and other knowledge-based products, save a seat at one of my limited online and offline events here: idearlify®events, or book a 1:1 sparring session focusing on your specific learning goals, questions, and needs. I am one click or phone call away from supporting your proactive and preventive copy-defense efforts!

Not all of us consider that every job we do and everything we do in our business requires some kind of communication and creativity. Our brilliant products are often #no-brainers to protect – however, we can forget that we create a competitive edge through “who we are” and “how we convey our message – in our own unique way”. Here are 

  • New, experienced or serial entrepreneurs, innovators, inventors and creators, such as;
    Consultants and Advisors (e.g., Personal or Virtual assistants, graphic designers, strategic advisors)
    Experts (e.g., SEO, legal, marketing, sales, regulatory, clinical)
  • Digital creators (e.g., online course creators, keynote speakers)
  • Coaches (e.g., NLP coaches, teachers, educators, mentors, personal trainers, fitness professionals, fitness instructors)
  • Business Owners (all types)
    Webshop owners (Our website is our business – only a few businesses exist without a website or other online presence that is used to inform and mainly to attract customers)
    Authors (e.g., bloggers, copywriters, newsletter authors)
  • Photographers and Videographers (e.g. professional photographers, commercial photographers or videographers, entrepreneurs creating photos and/or video as part of their communication or educational products)
    Artists (e.g. Sculpturers, Designers (2D, 3D, different materials) potters, seamstresses, jewelers,furniture builders and designers, entertainers, comedians)

Creating physical products is not just about making something great, it’s about protecting your hard work from being copied or stolen. That’s why it’s essential to understand intellectual property rights (IPRs) and how to safeguard your assets. 

Every step of the product development and sales process is rife with potential risks and opportunities to protect your ideas. It’s vital to make sure everyone involved in the process, from inventors to CEOs, is aware of these risks and opportunities. By doing so, you can protect your business and maintain a competitive edge. Let’s take charge of our ideas and products, and let no one take them from us.

Here is a list of people/professionals who should understand some level of intellectual property rights (IPRs or IP for short) – or as I like to call it, “copy-defense”. Of course this is not exhaustive, but I am quite sure that you should be included in the list, if you find yourself looking into the questions like: “should I know more about patents?” 

  • Inventors
  • Researchers
  • Product developers
  • Product improvers
  • Team leaders
  • Cross-functional innovators
  • Product designers
  • Product packaging specialists
  • Strategists
  • Decision-makers
  • Business Developers
  • Product Planners
  • Board members
  • Brand & marketing experts
  • Regulatory experts
  • Clinical development specialists
  • Product life cycle management experts
  • Professionals with management aspirations
  • Professionals aspiring for board member positions
  • CEOs of startups
  • CEOs of SMEs
  • Senior/upper management professionals

Get the extra nudge to get things started 

Let’s work together to craft a solid plan to protect your ideas, keep your innovations safe, and steer your business on a growth trajectory. Always remember, my mentoring (aka sparring sessions) are what you need before, during and after you hire a lawyer.

Through this coaching process, providing idearlify®RESOURCES, you’ll get a handle on how to talk with your lawyers and patent attorneys to hit your targets. So why wait? Go ahead and book your personal sparring session today!

Portrait gyde balzer carstensen, standing with arms on hips

My name is Gyde Balzer Carstensen

I am a European Patent Attorney, Danish Certified Patent Agent and your PATENTsmarter™ IP mentor and teacher.

I use my experience from more than 14 years of working with intellectual property rights in large companies such as Novo Nordisk and H. Lundbeck to help large and small companies protect their products against copies and imitations.

Never miss a great offer again!

I’m working on an English version of the newsletter. It’s coming soon! In the meantime, please sign up for the Danish one 🤓🛟 Thank you, for your patience.

DISCLAIMER: PATENTsmarter™ content is not legal advice

PATENTsmarter™ is not a patent law firm and does not provide legal or any other advice.

PATENTsmarter™ is an informational and educational website operated by European Patent Attorneys, particularly the Owner, founder, and CEO of PATENTsmarter™, Gyde Balzer Carstensen.

Please read our Terms & Conditions before using the information offered in the shop or by any other means by PATENTsmarter™.

All Products and Services, Blogs, Mentoring, Tailor-made Solutions, Events, Webinars, Workshops, and more, including any Material or Content shared by PATENTsmarter™, are for educational and illustrative purposes only, aimed at better understanding the law and its potential opportunities and risks, and cannot be construed as legal advice.

Simplification may be necessary to improve the conceptual understanding

The content is not guaranteed to be correct or updated with recent national or international law changes. Sometimes concepts have been simplified to reduce complexity and to ensure a better conceptual understanding, which means that selected topics or aspects may be omitted or not highlighted from all angles.

Use the information – but remember to get professional advice

It is your (the user’s) responsibility as a business owner to ensure that you know the legal consequences of your actions and, thus, also to consult a patent attorney or legal advisor before you act on anything you learned or concluded based on Products, Services, and Content provided by PATENTsmarter™.

Although PATENTsmarter™ can help streamline your work and highlight available opportunities and risks to consider, it cannot replace seeking advice from a patent attorney or legal advisor.

Your specific situation, business model, product details, competitor situation, and behavior are some of the aspects affecting your legal status and may, in some cases, seem to contradict what you learned in, e.g., specific PATENTsmarter™ courses.

Expectations, results, and success

PATENTsmarter™ does not guarantee or promise specific results or outcomes for businesses or individuals participating in or using Products or Services provided via this web page or associated Services.

Your business, your responsibility – remember to seek critical advice before you act

Any person can learn with PATENTsmarter™, but results will vary and depend on case-specific details, understanding of the content presented, the personal effort involved in translating it, and the competence of advisors, as explained above.

If you want my hands-on support as your counsel, this can not be done through PATENTsmarter™. You can reach out to me through my consultancy agreement with Larsen & Birkeholm; however, since this is an entirely independent business, please do not expect discounts or other perks due to the purchase of PATENTsmarter™ products. I only offer a limited number of counseling hours at Larsen & Birkeholm, so you may need to reach out in good time if you would like my case-specific services.


Get your product protection knowledge, PATENTsmarter™-news, and occasionally offers to achieve your goals on your defense against copies straight to your inbox. 

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ANSVARSFRASKRIVELSE: PATENTsmarter™ er ikke juridisk rådgivning

PATENTsmarter™ er ikke et patentkonsulentfirma og yder ikke rådgivning, hverken juridisk eller andre former for rådgivning.

PATENTsmarter™ er et informations- og uddannelseswebsted, der drives af European Patent Attorneys, herunder specifikt ejeren, grundlæggeren og CEO for PATENTsmarter™, Gyde Balzer Carstensen.

Læs venligst vores Forretningsbetingelser før du bruger de oplysninger, som PATENTsmarter™ tilbyder i shoppen eller på anden måde.

Alle produkter og tjenester, blogs, mentoring (1:1 sparring), skræddersyede løsninger, events, webinarer, workshop m.m., herunder materiale eller indhold, der deles af PATENTsmarter™ , er udelukkende til uddannelsesmæssige og illustrative formål, der har til formål at give en bedre forståelse af loven og dens potentielle muligheder og risici, og kan ikke opfattes som juridisk rådgivning.

En forenkling kan være nødvendig for at forbedre den begrebsmæssige forståelse

Indholdet garanteres ikke for at være korrekt eller opdateret med de seneste nationale eller internationale lovændringer. Nogle gange er begreberne blevet forenklet for at reducere kompleksiteten og sikre en bedre begrebsmæssig forståelse, hvilket betyder, at udvalgte emner eller aspekter kan udelades eller ikke belyses fra alle vinkler.

Brug oplysningerne – men husk at få professionel rådgivning

Det er dit (brugerens) ansvar som virksomhedsejer at sikre, at du kender de juridiske konsekvenser af dine handlinger og derfor også at konsultere en patentadvokat eller juridisk rådgiver, før du handler på baggrund af noget, du har lært eller konkluderet på baggrund af produkter, tjenester og indhold leveret af PATENTsmarter™ .

Selv om PATENTsmarter™ kan hjælpe dig med at strømline dit arbejde og fremhæve muligheder og risici, kan det ikke erstatte rådgivning fra en patentadvokat eller juridisk rådgiver.

Din specifikke situation, forretningsmodel, produktdetaljer, konkurrencesituation og adfærd er nogle af de aspekter, der påvirker din juridiske status, og kan i nogle tilfælde synes at være i modstrid med det, du har lært i f.eks. specifikke PATENTsmarter™.

Forventninger, resultater og succes

PATENTsmarter™ garanterer eller lover ikke specifikke resultater eller resultater for virksomheder eller enkeltpersoner, der deltager i eller bruger produkter eller tjenester, der leveres via denne webside eller tilknyttede tjenester.

Din virksomhed, dit ansvar – husk at søge forretningskritisk rådgivning, før du handler

Alle kan lære med PATENTsmarter™, men resultaterne vil variere og afhænge af sagsspecifikke detaljer, forståelse af det præsenterede indhold, den personlige indsats, der er forbundet med at oversætte det, og rådgivernes kompetence, som forklaret ovenfor.

Hvis du ønsker min praktiske støtte som din rådgiver, kan dette ikke ske gennem PATENTsmarter™. Du kan kontakte mig via min konsulentaftale med Larsen & Birkeholm; men da dette er en helt uafhængig virksomhed, skal du ikke forvente rabatter eller andre fordele som følge af køb af PATENTsmarter™. Jeg tilbyder kun et begrænset antal rådgivningstimer hos Larsen & Birkeholm, så det kan være nødvendigt at kontakte mig i god tid, hvis du ønsker min sagsspecifikke service.