The idearlify® SHOP - Actionable IP training

For you & your team

Whit business growth follows IP risk

Give your staff the tools to protect your success

Group of people sitting around a table having a discussion in a well-lit room. Papers are spread on the table.

Partner with me to understand your business’s opportunities for protection with intellectual property rights (IPRs), such as patents or trademarks, trade secrets, and more.

The proper framework and training for your team, function, or entire company staff can make a massive difference in spotting opportunities to protect your competitive edge and future outlook.

Depending on your needs, tailor-made solutions are a brilliant way to get a two-hour introductory patent course or a two-day workshop.

Group of people sitting around a table having a discussion in a well-lit room. Papers are spread on the table.
Person with long hair writing on a whiteboard in a room.

A growing small business is valuable too

Customized solutions in smaller scale

Person with long hair writing on a whiteboard in a room.

Extensive tailor-made courses or workshops may not be the most cost-effective solution for smaller businesses. 

That’s why I offer 1:1 sparring sessions and sparring bundles. These allow us to make a plan together and focus on exactly what you need at your business’s current stage and the goals you need to protect with IPRs.

Who is the best fit for tailored solutions?

Customized solutions like these are mainly for businesses or teams, associations or "nerd-clubs" that are ready to invest to upgrade their skills.

Who should not consider tailored solutions?

If you are not serious about implementing workflows for respecting others' and your own IP-rights, they are not for you.

If the value of your assets does not matter to your business success, then you have nothing to lose - nor protect.

How does a tailormade solution impact my business?

To which extend the tailormade solution impacts your business, is up to you.

You have full power to decide what the tailor-made solution includes, and how you want me to support you and your team in implementing it.

The difference matters, when you need to not overlook opportunities and/or risks, and your team is inexperienced, but it can also save you from investing in strategic less meaningful IP.

Woman with a light jacket and bun hairstyle smiling while pointing at her head.

Idearlify® Tailor-made solutions deliver

Knowledge, Strategies, Frameworks, Templates - and so much more...

Proactively envision your success to eliminate the regret that comes from thinking, “If only I had acted sooner,” when it’s too late.

Understand that failing to respond effectively when a competitor copies your work and starts siphoning away your profits is not only devastating but entirely avoidable.

Take charge of your intellectual property and protect your hard-earned achievements to secure your position in the market.

How it works

A tailor-made course is a premium offer that requires significant effort on your part to bring it to fruition. For example, I need to understand your specific knowledge requirements, the technology sector or product type you are involved with, your business type, and details about your product development process. This information is essential for me to create a personalized solution for you before I begin developing your customized course.

1. Send an email

Start the conversation about the tailor-made solution you consider e.g.,  your team, company, or network group.

2. I reply - and we arrange an online-meeting

I will reply withing 3-5 days (usually) with feedback on my capacity and we meet online to take the discussion one step further.

3. From our discussions...

From our discussions, I will prepare an outline for a course, workshop, event or combination that matches your needs and budget.

4. I send and offer and outline

I send an offer, that you can comment on, reject or approve.

5.You will pay 50% of the agreed price

Before I start producing the customized solution we agreed to, you’ll pay a 50% deposit of the agreed price. Once that is done, I start working. 

7. The remaining invoice sum is due

The day after my delivery you will receive an invoice for the remaining sum of the agreed price, which will be due within 10 days.

6. I will be ready with the tailored solution

Depending on our agreement, I will be ready to deliver the agreed solution, live or online. 

Focused training for you and your team

Examples of idearlify® tailor-made solutions or smaller customized solutions

Each idearlify®tailored solution is an individual product. Over time, the four elements below have been shown to be the most popular in such solutions. 

Depending on which level of knowledge you need (beginner, intermediate, expert strategies) or if you need several options, we can structure the solutions to fit exactly that. 

If you need, e.g., a basic patent course, a live course or webinar may be significant. If you need to train your project managers to spot risks and opportunities throughout the research, development, and sales processes, you may need a workshop-style knowledge product with an online course. Each Idearlify® tailored solution is a unique product. Our experience has shown that the following four elements are the most popular in such solutions. Depending on your level of knowledge (beginner, intermediate, expert strategies) or if you need multiple options, we can structure the solutions to fit your exact needs. 

For example, if you require a basic patent course, a live course or webinar may be suitable. On the other hand, if you need to train your project managers to identify risks and opportunities throughout the research, development, and sales processes, you may require a workshop-style knowledge product with online course elements and Q/As.ments and Q/As. 

Live lessons and workshops

Many tailor-made solutions include one or more 3-5 hours' live events in the form of lessons or workshop sessions - depending on the teams preferences and needs. → The focus can be your product development process, or a specific topic, like e.g., risks and oppotunities in collaborations.

Templates and lists

My tailor-made solutions are based on my over 15 years of experience with in-house work on protecting potential future blockbusters, and marketed products.

Not all businesses will produce a blogbuster, but what if you do? Then it would be good if you had crossed all "t"s and dotted all "i"s, which is why I generally work with templates, fraeworks, guides and checklists, that visualize the process and helps you to nudge yourself and your team to check for opportunities and risks.

Webinars and Q/A - one time or regularly

Webinars are a great way to provide your team with small bites of topic specific insights. So if you are struggling with the same mistakes or overlooked opportunities. → A webinar may be just what you need. Often webinars can provide a great way of serving Q/As after a live event, or in combination with customized online courses.

Online Course elements

Customized online courses are brilliant for refreshing the knowledge from a live course and providing your team with access to the content and templates, checlists etc. that we e.g., created during a workshop. → But they can certainly also be delivered as a standalone product for e.g. enrolling new employees or partners in collaborations.

Weekly, bi-weekly or monthly sheduled meetings

Would you like to have someone that your team, colleagues, or you personally could ask question to - about intellectual property rights, communication about your (or your competitions) right? Then one way to achieve this could be to hire me to be available one hour each week, or every other week at your business (if in Copenhagen) -

Strategic sparring on a specific document

I have read what feels like a billion collaboration contracts, and have helped SME decision-makers, startup owners and solo-entrepreneurs to read through contracts, focusing on the IP-related sections, so they could prepare well for negotiations. Sometimes this leads to them hiring lawyers specializing in contracts and IP, since my services are based on strategic sparring and not legal counselling.

Customized 1:1 sparring packages

Many customized sparring bundles or packages, includebetween 3 to 10 hours of my time, over 70% will often be spent on 1:1 sparring since I am not performing he work as such, but prepare by reading your mateiral, commen on it and discuss it with you.

A very common example is a 5 hours 1:1 sparring session bundle, where I spend 2-3 hours on reading a contract, which you need to negoiate - together we prepare a negotiation plan (for the IP-realted questions) and check if there are areas, where an IP lawyer needs to support you.

Pharma & Biotech strategies

Wether it is a course about strategies in early drug development or in clinical trials, pharma & biotech patent strategies, in particular the perspective on optimizing your portfolio for margers and aquisitions or funding attraction is my speciality.

A course for your clinical experts, a lunch-and-learn session for discussing with your regulatory team on how IPRs and regulaory exclusivities are intertwined - could be great options for your growing startup or SME..

Does it work?

Trust what PATENTsmarter™ customers and followers say…

Marie-Louise K.
Marie-Louise K.
27 April 2022 (Translated)
Gyde explains, so it's easy to understand.

Gyde from Patentsmarter gave me precisely what I needed. With her professional insight, she was able to inform me about what was legally possible and correct, and at the same time, she could advise me about what was appropriate to do.

Gyde is good at explaining so that you actually understand the technical and legal aspects you are not used to dealing with yourself.

- reviewing a free 15 minutes sparring session
Customer from Halsnæs
Customer from Halsnæs
21 October 2021 (Translated)
Useful advice on trademarks

I received very useful advice from this company. my company in matters of rights and trademark. The help was easy to understand and was given in a friendly and educational manner. It has ended up saving me quite a bit of money.

I can give my best recommendation to other companies or people who need help finding their way in the jungle of rules regarding rights to their own products and company name.

- reviewing a free 15 minutes sparring session
Frederik
Frederik
01 March 2022 (Translated)
Big recommendation from here

Big recommendation from here! Very competent introduction to the patent world.

- reviewing a 2 hours lecture and online beginners patent course at Biomedical design (Novo Nordisk Fonden and University of Copenhagen innovaion degree)
Ali K.
Ali K.
CEO Metaceutic A/S
03 May 2022 (Translated)
Incredibly competent and really good cooperation

Gyde has a very professional and sympathetic approach to advice in the patent world.

I have experienced Gyde as a mega knowledgeable and skilled person, and she has helped us both strategically and hands-on, to secure our IPR, FtO, and trademark protection, something that is incredibly important when you are sitting with innovative concepts, prototypes, and inventions.

Can highly recommend Gyde and Patentsmarter.

- reviewing a collaboration
Christoph v.d.G.
Christoph v.d.G.
Head of Global Clinical Development
20 December 2021
Clinical Development at H. Lundbeck A/S

In my area of responsibility at Lundbeck, clinical development in psychiatry, I always felt that my knowledge about the very important area of IP/patents is too fragmented. So I was extra happy that I got the opportunity to do a test drive with Gyde’s beta version of her newly developed webinar series of 3x2hs on this topic.

Gyde is a very competent senior patent attorney and developed an excellent, highly engaging and didactically very thought through curriculum which further shaped my perspective and strategic approach to IP/patent matters. Also newer challenges like use of digital health technologies in drug development were addressed.

If you are interested to learn more about IP/patents in a very insightful and entertaining way I can only recommend to attend this course.

- reviewing a 2X3 hours webinar about inventions in clinical trials
Joanna D.
Joanna D.
European Patent Attorney
02 March 2022
Excellent tool which is useful for...

Excellent tool which is useful for everyone wishing to understand intellectual property, from individual inventor, start-up to those working in a larger company. Competently presented and easy to follow!

- reviewing personal experience
Louise S. Dalbøge
Louise S. Dalbøge
Project Director, Gubra
23. June 2023
Presents a complex topic in a fun and engaging way.

We had the pleasure to learn about IP and patents from Gyde in a two-day workshop. Gyde facilitated a very nice workshop with a thought through curriculum and managed to communicate a rather complex topic in a highly engaging and fun way.

- reviewing 1 3-days patent workshop for project managers in research and development and a 2 hours beginners patent course for the entire research function.
Naja Klærke
Naja Klærke
CEO at NMove
19. January 2024
An absolutely HUGE recommendation
Gyde from PATENTsmarter in always made it understandable and motivating to look into this important subject of protecting my company assets. I came to her without any clearance of what exactly I was looking for, and on top of knowledge I got ideas and inputs boosting my creative work with name and concept in my business.

At no point she was focused on sales and business and I have felt helped and guided due to sincere interest in helping me protect my business against copyists. I happily enlisted for a Masterclass PATENTsmarter did on how to stay safe from someone copying you and again insights were useful, straight on and easy to understand.

An absolutely HUGE recommendation to ALL small, medium and large business to contact PATENTsmarter if you need help/advice/input on how to avoid being copied.

- reviewing a 2 hours workshop about finding a trademarkable business name for her next project.
Lærke Juhl
Lærke Juhl
01 July 2024
Comment on Instagram, shared here with permission from @somelaerkejuhl

"The reason I specifically follow you is that you spell things out, in a super fun way!"
Rikke Winckler
18 December 2024 (Translated)
I am completely satisfied!

Gyde was recommended to me to help me review contracts and agreements, and I was already given concrete paths to take within our 15-minute clarification conversation.

I had two cases I needed help with, and I solved one in the 15-minute clearing interview – and thus chose to continue the collaboration, to my great satisfaction.

- reviewing a free 15 minutes sparring session
Rikke Winckler
December 2024 (Translated)
Gyde from PATENTsmarter™ is my go-to person when I need to review new agreements and contracts.

Gyde is a keen observer who skillfully examines agreements to provide an initial assessment and overview. She then advises me impartially, allowing me to make the subsequent important decisions myself. Gyde excels at simplifying complex material and is an excellent help to me.”

- reviewing a a 5 hours sparring bundle used to read and discuss a contract and prepare a negotiation strategy.

What does it cost?

Example and cost estimate of a 2-day's workshop including a basic patent course for e.g. a biotech SME

Business and product protection workshop

This is an example of a customized solution that has proven helpful for various types of businesses, providing the overall structure of one specific customer.

Initially, the plan was to conduct a two-day workshop for research and development project managers, with the objective of optimizing patent portfolio work and freedom to operate (that is, knowledge and meditation relating to third-party-owned patents and other intellectual property rights).

This workshop provided all research and development employees with basic patent knowledge, allowing the investment to significantly impact a larger group of employees. It also increased the awareness and collaboration opportunities for the project managers.

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Ingen juridisk rådgivning

-MEN GENEREL INFORMATION, VIDEN, SPARRING OG LÆRINGSINDHOLD FOR IVÆRKSÆTTERE OG INNOVATØRER

ANSVARSFRASKRIVELSE: PATENTsmarter™ er ikke juridisk rådgivning

PATENTsmarter™ er ikke et patentadvokatfirma og yder ikke juridisk eller anden rådgivning.

PATENTsmarter™ er et informations- og uddannelseswebsted, der drives af European Patent Attorneys (og Dansk CErtificeret Patent Agenter), herunder specifikt ejeren, grundlæggeren og CEO for PATENTsmarter™, Gyde Balzer Carstensen.

Læs venligst vores Forretningsbetingelser, før du bruger de oplysninger , der tilbydes i shoppen eller på anden måde af PATENTsmarter™.

Alle Produkter og ydelser, blogs, mentoring, skræddersyede løsninger, events, webinarer, workshops og meget mere, herunder materiale eller indhold, der deles af PATENTsmarter™, er udelukkende til uddannelsesmæssige og illustrative formål, der har til formål at give en bedre forståelse af loven og dens potentielle muligheder og risici, og kan ikke opfattes som juridisk rådgivning.  

 

En forenkling kan være nødvendig for at forbedre den begrebsmæssige forståelse

Indholdet garanteres ikke at være korrekt eller opdateret med de seneste nationale eller internationale lovændringer. Nogle gange må begreber blive forenklet for at reducere kompleksiteten og sikre en bedre begrebsforståelse, hvilket betyder, at udvalgte emner eller aspekter kan være udeladt eller ikke fremhævet fra alle vinkler.  

Brug oplysningerne – men husk at få professionel rådgivning

Det er dit (brugerens) ansvar som virksomhedsejer at sikre, at du kender de juridiske konsekvenser af dine handlinger og dermed også at konsultere en patentadvokat eller juridisk rådgiver, før du handler på baggrund af noget, du har lært eller konkluderet på baggrund af produkter, ydelser og indhold leveret af PATENTsmarter™.

Selvom PATENTsmarter™ kan hjælpe med at strømline dit arbejde og fremhæve tilgængelige muligheder og risici, der skal overvejes, kan det ikke erstatte rådgivning fra en patentkonsulent eller juridisk rådgiver.

Din specifikke situation, forretningsmodel, produktdetaljer, konkurrentsituation og adfærd er nogle af de aspekter, der påvirker din juridiske status, og som i nogle tilfælde kan synes at være i modstrid med det, du har lært på f.eks. specifikke PATENTsmarter™-kurser.  

 

Forventninger, resultater og succes

PATENTsmarter™ garanterer eller lover ikke specifikke resultater eller udfald for virksomheder eller enkeltpersoner, der deltager i eller bruger produkter eller ydelser, der leveres via denne webside eller tilknyttede ydelser.  

 

Din virksomhed, dit ansvar – husk at søge forretningskritisk rådgivning, før du handler

Alle kan lære med PATENTsmarter™, men resultaterne vil variere og afhænge af sagsspecifikke detaljer, forståelse af det præsenterede indhold, den personlige indsats, der er forbundet med at oversætte det, og rådgivernes kompetence, som forklaret ovenfor.

Hvis du ønsker min praktiske støtte som din rådgiver, kan dette ikke ske gennem PATENTsmarter™. Du kan kontakte mig via min konsulentaftale med Larsen Birkeholm; men da dette er en helt uafhængig virksomhed, skal du ikke forvente rabatter eller andre fordele som følge af køb af PATENTsmarter™. Jeg tilbyder kun et begrænset antal rådgivningstimer hos Larsen & Birkeholm, så det kan være nødvendigt at kontakte mig i god tid, hvis du ønsker min sagsspecifikke service.

No legal advice

-BUT GENERAL INFORMATION, KNOWELDGE, SPARRING AND EDUCATIONAL CONTET FOR ENTREPRENEURS AND INNOVATORS

DISCLAIMER: PATENTsmarter™ content is not legal advice

PATENTsmarter™ is not a patent law firm and does not provide legal or any other advice.

PATENTsmarter™ is an informational and educational website operated by European Patent Attorneys, particularly the Owner, founder, and CEO of PATENTsmarter™, Gyde Balzer Carstensen.

Please read our Terms & Conditions before using the information offered in the shop or by any other means by PATENTsmarter™.

All Products and Services, Blogs, Mentoring, Tailor-made Solutions, Events, Webinars, Workshops, and more, including any Material or Content shared by PATENTsmarter™, are for educational and illustrative purposes only, aimed at better understanding the law and its potential opportunities and risks, and cannot be construed as legal advice.  

Simplification may be necessary to improve the conceptual understanding

The content is not guaranteed to be correct or updated with recent national or international law changes. Sometimes concepts have been simplified to reduce complexity and to ensure a better conceptual understanding, which means that selected topics or aspects may be omitted or not highlighted from all angles.  

Use the information – but remember to get professional advice

It is your (the user’s) responsibility as a business owner to ensure that you know the legal consequences of your actions and, thus, also to consult a patent attorney or legal advisor before you act on anything you learned or concluded based on Products, Services, and Content provided by PATENTsmarter™.

Although PATENTsmarter™ can help streamline your work and highlight available opportunities and risks to consider, it cannot replace seeking advice from a patent attorney or legal advisor.

Your specific situation, business model, product details, competitor situation, and behavior are some of the aspects affecting your legal status and may, in some cases, seem to contradict what you learned in e.g., specific PATENTsmarter™ courses.  

Expectations, results, and success

PATENTsmarter™ does not guarantee or promise specific results or outcomes for businesses or individuals participating in or using Products or Services provided via this web page or associated Services.  

Your business, your responsibility – remember to seek critical advice before you act

Any person can learn with PATENTsmarter™, but results will vary and depend on case-specific details, understanding of the content presented, the personal effort involved in translating it, and the competence of advisors, as explained above.

If you want my hands-on support as your counsel, this can not be done through PATENTsmarter™. You can reach out to me through my consultancy agreement with Larsen & Birkeholm; however, since this is an entirely independent business, please do not expect discounts or other perks due to the purchase of PATENTsmarter™ products. I only offer a limited number of counseling hours at Larsen & Birkeholm, so you may need to reach out in good time if you would like my case-specific services.