The key to protecting your business’s most valuable assets
In the cutthroat business world, 💡knowing what’s worth shielding is the secret to your success.
💎 Every enterprise, whether it deals with digital products, physical goods, or educational content, has its treasure trove of valuable assets that are pivotal for its ongoing operation and prosperity. These unique elements can set you apart from the competition and ensure your business thrives.
Remember this: the lifeline of your revenue today will shape your business’s success tomorrow. But with a competitive market where imitation is the sincerest form of flattery (albeit an illegal and unethical), how do you ensure that these treasured assets don’t end up in the wrong hands, specifically, those of your rivals?
It’s a daunting thought to face competition externally and from your own mirror image created by a crafty competitor. But fear not! There’s a strategy you can implement today to safeguard your business’s crown jewels.
And yes, you too have the most valuable assets to protect
Unless you are a pro copycat and don’t develop anything with your hands, brains, and efforts… You have valuable assets to protect against thieving copycats.
Every business has its own story, a blend of elements that make it stand out within a sea of competition.
As a business owner, you might sometimes feel like just another player in the game, but the truth is, your operation is unique in ways that might not always be immediately obvious.
Identifying the core drivers of your revenue is not just an operational necessity but a journey to the heart of what makes your business truly special to your customers.
→ It’s time to shift perspective, discover your distinct value, and understand that you are more special to your customer base than you might initially think.
🧡💡This recognition is the cornerstone of protecting, celebrating, and capitalizing on your business’s unique essence.
Here are three tips to discover and protect what’s vital in your enterprise:
The three steps are most straightforward to follow with lists. And if you are an Excel-lover like me, you can make a neat table to get things rolling and documented, and work on it as you expand your empire.
Maybe you saw my Reel on Instagram? (it’s on my Danish profile @patentsmarterdk, and summarizes the below steps).
1. The first step and list: What makes your business and product portfolio special?!
Identify your Unique Selling Proposition (USP) and what makes your business worthy of your customer’s attention and investments:
Ask yourself, what makes your business stand out?
This isn’t just about being different; it’s about being better in a meaningful way to your customers.
Are you better at explaining things?
Does your product portfolio solve your customers’ problems?
Can it provide something that other businesses fail to do…
Are your competeneces or expereince unique?
What makes the customer come back? Do you know something about your customer that others in your niche don’t?
Brainstorm and write down every little nugget—you may be surprised which seemingly small assets are valuable to the whole customer journey.
2. Dive deeper into your products and services: Evaluate what the specific upsides are for each of them
Assess the Appeal of Your Products and Services:
Why are customers drawn to what you offer? Is it the quality, the price, the service, or perhaps a combination of these factors?
Why do you have products one and two? What separate issue or problem do they fix? Can they stand alone, or do they need to be combined?
What enabled you to make the products or provide the service? Do your competitors have the same skills or knowledge? Is it a technical skill or knowledge about your customer? Analytic skills – software you develop or something else…? Pure magic or hard work – that others would not be willing to invest?
While at it, include the products and services that you are developing, making from scratch, and improving! There’s a reason you are making them—make sure to know exactly why so you can protect the value you are creating with them!
What is the secret sauce of each of your products and services? Whether large or small, the value is in the difference it makes to your customer, and their desire to purchase in your business again.
3. Knowing your valuables is one thing: Now you need to prioritize what to protect against copying first!
Determine Your Vulnerabilities and what would destroy you, your business, revenue, joy, and motivation if it were taken and you found a cheap knock-off in your competitor’s shop!
Take the two lists you made about all the customer-attracting features of your current and future business, products, and services.
Find a highlighter (real or digital) and mark the things essential for generating cash flow, or what boosts your reputation and customer loyalty.
Put simply, ask yourself: What would hurt the most to see replicated by a competitor?
Understanding what you can’t afford to lose or have copied can guide you in protecting it effectively. Once you know what’s worth fighting for, you can find the tools to create distance between you and the lazy copying competitors.
Wondering how to protect the most valuable assets you’ve found in your business?
Now, you might be wondering—how exactly do you secure these assets once pinpointing them? Simple: You employ strategic tools that make imitation a less appealing (and rather unattractive) option for your competition.
The list I linked above is a quick overview of the 6+ most powerful and tested tools thousands of businesses use daily to safeguard their assets and products.
They are proven tools every entrepreneur should know to keep their business thriving and uniquely theirs. And they are the heart and center of what I teach about – in human language, and always focused on helping you to apply things directly in your business!
Don’t let your hard work be for nothing
Don’t let your hard work be for nothing — it’s time to put up the fences around your valuable assets.
Protecting your business assets is crucial to maintaining your brand identity and competitive advantage.
Your unique strengths should be woven into the fabric of your business to resist duplication and reinforce customer loyalty.
Take pride in what sets your business apart and rally behind your valuable assets with unwavering resolve. Remember, the fight to protect your business’s assets is a testament to its worth and entrepreneurial commitment.
Great offer for online entrepreneurs
→ Are you ready to use the tools that prevent and stop copies of your digital work, content, and products?
I have an excellent offer for you.
→ Now and for a limited time, you will have the opportunity to get the Danish template, checklist, and “get sh*t done”-a package that is named “STOP TYVEN”-pakken for a fantastic introduction offer.
Go to the shop to check out if the Danish “STOP TYVEN”-pakken is available, or if a new version has been launched. PS: If you want to be signed up for the waiting list for the English version, send an e-mail by clicking here and let me know.
