HOME > ABOUT PATENTsmarter™ & GYDE BALZER CARSTENSEN
It's about making it easy for you to protect your: rights business products assets revenue market position reputation profit sanity investments value hard work future success future survival growth
Investing time, money, and resources wisely is essential to ensuring a successful business outcome and a return on investment. And let’s not start the talk about sustainability. A bankruptcy due to infringed rights is a waste that has consequences for the environment—and not just your business and good night’s sleep.
Whether your breakthrough is imminent or years away, it’s crucial to start learning how to protect your work from being copied. You don’t want to waste resources or investments as an ambitious entrepreneur. To safeguard them before it’s too late, you must learn, understand, and apply the knowledge.
I offer lessons, workshops, guides, workbooks, templates, checklists, 1:1 sparring sessions, and more to make the process as straightforward as possible for you.
No matter your business type or product portfolio size, access to knowledge through, e.g., online courses should allow you to invest in your copy-defense (i.e. intellectual property rights and related strategies and actions).
PATENTsmarter™ is about
MAKING YOUR RIGHTS COUNT
& RESPECTing THOSE BELONGING TO OTHERS
Begin your educational journey with my expert guidance on proven strategies, innovative techniques, and crucial knowledge related to patents, trademarks, trade secrets, and other important topics.
These methods have been tested and proven effective in various industries, ensuring your success both now and in the future.
it's about how to help yourself by helping your advisor
I have worked as an IP professional for over 14 years and have the necessary exams and formal training(European Patent Attorney, Certified Danish Patent Agent), just like your patent advisor.
However, what I offer here at PATENTsmarter™ gives you a unique opportunity.
You can learn what businesses like Novo Nordisk, H. Lundbeck, Zealand Pharma, and Metaceutic consider and do to protect their business, product and assets before, during and after they hire patent attorneys or IP lawyers – so you can do the same.
Make sure you get what you need
Protect your intellectual property by utilizing my experience in strategizing and implementing innovative projects.
Ensure that your consultant understands your needs and secures the right safeguards for future growth and increased value, without added costs.
it's about methods and strategies, that work for you too
Pragmatism works for successful businesses of all sizes around the world. And it will work for you, too.
It doesn’t have to be difficult to protect what is yours – nor to understand what needs to be done – and to do it!
And of course it's also about learning from mistakes - that others made "for you"
There’s no need for you to come up with the best practices on your own. You can learn from the mistakes, successes, and improved procedures of others.
Take what you learn and apply it in a meaningful way to your business to prevent and stop copies efficiently.
But it's not about providing legal advice
I don’t offer legal advice in PATENTsmarter™ to keep my teaching and mentoring free of the conflict of interest of making more by serving a few.
I do support startups with similar legal advice through Larsen & Birkeholm a few hours per week.
It's about surviving
copy-related conflicts
without losing it all
Who is PATENTsmarter™ for ?
Protecting your (future) business against infringers and abusers is not a luxury. It’s not mean or abusive.
It’s professional and necessary if you don’t want to be one of the 34% of businesses* that don’t survive a copycat attack (aka infringement of your rights).
Not all of us consider that every job we do and everything we do in our business requires some kind of communication and creativity. Our brilliant products are often #no-brainers to protect – however, we can forget that we create a competitive edge through “who we are” and “how we convey our message – in our own unique way”. Here are
- New, experienced or serial entrepreneurs, innovators, inventors and creators, such as;
Consultants and Advisors (e.g., Personal or Virtual assistants, graphic designers, strategic advisors)
Experts (e.g., SEO, legal, marketing, sales, regulatory, clinical) - Digital creators (e.g., online course creators, keynote speakers)
- Coaches (e.g., NLP coaches, teachers, educators, mentors, personal trainers, fitness professionals, fitness instructors)
- Business Owners (all types)
- Webshop owners (Our website is our business – only a few businesses exist without a website or other online presence that is used to inform and mainly to attract customers)
Authors (e.g., bloggers, copywriters, newsletter authors) - Photographers and Videographers (e.g. professional photographers, commercial photographers or videographers, entrepreneurs creating photos and/or video as part of their communication or educational products)
Artists (e.g. Sculpturers, Designers (2D, 3D, different materials) potters, seamstresses, jewelers,furniture builders and designers, entertainers, comedians)
Creating physical products is not just about making something great, it’s about protecting your hard work from being copied or stolen. That’s why it’s essential to understand intellectual property rights (IPRs) and how to safeguard your assets.
Every step of the product development and sales process is rife with potential risks and opportunities to protect your ideas. It’s vital to make sure everyone involved in the process, from inventors to CEOs, is aware of these risks and opportunities. By doing so, you can protect your business and maintain a competitive edge. Let’s take charge of our ideas and products, and let no one take them from us.
Here is a list of people/professionals who should understand some level of intellectual property rights (IPRs or IP for short) – or as I like to call it, “copy-defense”. Of course this is not exhaustive, but I am quite sure that you should be included in the list, if you find yourself looking into the questions like: “should I know more about patents?”
- Inventors
- Researchers
- Product developers
- Product improvers
- Team leaders
- Cross-functional innovators
- Product designers
- Product packaging specialists
- Strategists
- Decision-makers
- Business Developers
- Product Planners
- Board members
- Brand & marketing experts
- Regulatory experts
- Clinical development specialists
- Product life cycle management experts
- Professionals with management aspirations
- Professionals aspiring for board member positions
- CEOs of startups
- CEOs of SMEs
- Senior/upper management professionals
it's about fair chances
It bothers me that many entrepreneurs risk losing profit, because they don't have easy access to understandable intellectual property knowledge...
I dedicate my time to planning, creating, and facilitating PATENTsmarter™ content, products, and events because I believe I can make a difference for both small and large businesses. It troubles me that small businesses are unable to access the practical solutions hidden in the patent departments of major industry players.
Let’s be real; who enjoys sitting through lengthy meetings with legal experts droning on with slide after slide of tedious legal text?
Countless entrepreneurs and professionals express their desire to understand how to effectively manage their businesses without having to wade through legal jargon and dense law texts – it’s simply too dull and detached from their daily work. They seek practical solutions and a simpler path.
I get it!🧡
Here is my vision, mission and process to do something about that.
My "copy-defense for all"-vision
Entrepreneurs and innovators have access to valuable resources that provide guidance on how to utilize intellectual property rights, as well as other strategies and laws, to protect their businesses from harmful competitor activities.
These resources empower them to take control of their business in a timely and proactive manner, and to take responsibility for securing sustainable revenue protection for future growth. By applying measures to prevent and stop copying or abuse of trust and confidentiality in collaborations, entrepreneurs and innovators can thus avoid irreparable losses and potential bankruptcy.
My copy-defense knoweldge sharing mission
My mission is to empower businesses with the knowledge and tools they need to safeguard their innovative assets and thrive in their endeavors. Regardless of the industry, background, or budget, I aim to make it accessible and useful for every business, without any exceptions. Everyone who takes risks and contributes with innovative solutions and content deserves to be in control of who is rewarded for the success it brings.
My pragmatic copy-defying process
The idearlfy® methodology is an intgral part of all my products and services at PATENTsmarter™. Through this, I give you tools to capture opportunities and risks with sustainable, adaptable and pragmatic workflows for utilizing and respecting intellectual property rights.
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Build your copy defense with my help & experience
