tools for all

I completely understand that the laws related to intellectual property can be a bit overwhelming and confusing. But don’t worry, let’s look at them as copy-defense tools. The tools that that can help you protect your creations against being copied by your competition.

Benefit from this quick overview of proven asset-guarding copy-defense tools

This page lets you learn more about the topics covered in my courses and other knowledge-based resources. If you want to understand more about who can benefit from these resources, there is a whole page dedicated to that here: LINK.

6+ essential copy-defense tools

That every entrepreneur and professional must know!

To protect your business and ensure its survival, taking preventive measures against potential threats like copies or abuse by collaboration partners during a confidential and trust-based work commitment is essential. Check them out below and get the ultimate overview of these business-saving tools.

Amber glass laboratory containers including beakers, a bottle, and a flask, arranged on a transparent background. Pharmaceutical products are one example of what could lead to inventions for whihc patents are a great copy-defense tool.


are not for everyone - but for technical stuff

Need protection for “how something works”, parts, ingredients or combos? Patents may be just what you need. Read this and learn more: “What is a patent, what is an invention, what is an idea

Design protection

Are for things that look and feel a certain way

Available in some countries to protect the look and feel, e.g., furniture dimensions. Here is a blog post to understand more about the difference between copyright and design protection.
Three pink daisies in a spherical vase on a pedestal, all in a monochrome pink shade, design protection could be utilized as a copy-defense tool.
Silhouettes of people in various running poses on a black background, depicted in a gradient from yellow to orange. Tradesecrets may be a great way to keep your competitive edge and are thus great copy-defense tools - if you can't or have not yet protected your asset with intellectual property rights.

Trade secrets

are relevant in all businesses! if you can keep 'em secret

Powerful protectors of your competitive edge – if you kept 100% secret, so be careful when you’re networking: Read this blog post for 5 strategies to do so.


name, logo, hastags and words... every business could own them

Perfect for achieving exclusive rights to use words or figures, e.g., your logo or company name. Heres an overview of IPRs, including trademarks.
Three textured orange boxes, symbolizing your product packaging, isolated on a black background. Your name, logo and other brand identifyers go on your packaging - whether it's digital or physical packaging - trademarks are an excellent copy-defense tool for making sure no-one else uses the same name. So choose your name(s) wisely.
A crumpled bright pink paper ball with black handwritten text scattered across its surface, isolated on a black background. Don't let your creative work make profit in your competitir's business - use your copyrights as one way to defend your work and revenue.


guards your words, texts, images, videos and tone of voice

Protect your original elements, e.g., content, text, graphics, video, tone of voice – your business’s “personality.” There’s some overlap between design protection and copyright – which one is best for you? Read more for free here.


Every business needs to know that a publication is permanent

So this is not a protection tool as such – but everything that has been shown or used in public can not be patented or design protected anymore… So it can play a role in your copy-defense. Stay tuned for a blog-post on this.

Person holding a financial newspaper with visible stock market numbers and headlines, colored in shades of purple and pink. Publications and disclostures of your assets and products can impact your (and your competition's) ability to secure intellectual property rights- therefore publications can be good copy-defense tools - but also be used to ruin options. Understand the effect of publication to be safe
Two hands engaging in a credit card transaction depicted in a monochrome red filter. Thus transaction is used to symbolize that investing in copy-defense tools, such as intellectual property rights or other strategies to protect your assets and competitive edge is essential for protecting your revenue stream and profit.

Other laws protecting your business

Other laws such as marketing acts can add value too!

They are not as well-known but absolutely worth protecting, e.g., customer safety and fair competition. Not knowing IPRs and other laws, relevant to businesses can lead to one of these 9 mistakes.

Use the copy-defense tools and knowledge to protect the things that matter, instead of harming yourself and others with misconceptions...

It’s a common misconception that learning to use intellectual property rights is tedious and difficult. And that it is only for the large and already “famous” businesses.

However, it’s not true! You don’t need to have a degree or be a professor to safeguard your business from copyright infringements. You can find out more about this topic right here.

And who can benefit from it?


Get your product protection knowledge, PATENTsmarter™-news, and occasionally offers to achieve your goals on your defense against copies straight to your inbox. 

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ANSVARSFRASKRIVELSE: PATENTsmarter™ er ikke juridisk rådgivning

PATENTsmarter™ er ikke et patentkonsulentfirma og yder ikke rådgivning, hverken juridisk eller andre former for rådgivning.

PATENTsmarter™ er et informations- og uddannelseswebsted, der drives af European Patent Attorneys, herunder specifikt ejeren, grundlæggeren og CEO for PATENTsmarter™, Gyde Balzer Carstensen.

Læs venligst vores Forretningsbetingelser før du bruger de oplysninger, som PATENTsmarter™ tilbyder i shoppen eller på anden måde.

Alle produkter og tjenester, blogs, mentoring (1:1 sparring), skræddersyede løsninger, events, webinarer, workshop m.m., herunder materiale eller indhold, der deles af PATENTsmarter™ , er udelukkende til uddannelsesmæssige og illustrative formål, der har til formål at give en bedre forståelse af loven og dens potentielle muligheder og risici, og kan ikke opfattes som juridisk rådgivning.

En forenkling kan være nødvendig for at forbedre den begrebsmæssige forståelse

Indholdet garanteres ikke for at være korrekt eller opdateret med de seneste nationale eller internationale lovændringer. Nogle gange er begreberne blevet forenklet for at reducere kompleksiteten og sikre en bedre begrebsmæssig forståelse, hvilket betyder, at udvalgte emner eller aspekter kan udelades eller ikke belyses fra alle vinkler.

Brug oplysningerne – men husk at få professionel rådgivning

Det er dit (brugerens) ansvar som virksomhedsejer at sikre, at du kender de juridiske konsekvenser af dine handlinger og derfor også at konsultere en patentadvokat eller juridisk rådgiver, før du handler på baggrund af noget, du har lært eller konkluderet på baggrund af produkter, tjenester og indhold leveret af PATENTsmarter™ .

Selv om PATENTsmarter™ kan hjælpe dig med at strømline dit arbejde og fremhæve muligheder og risici, kan det ikke erstatte rådgivning fra en patentadvokat eller juridisk rådgiver.

Din specifikke situation, forretningsmodel, produktdetaljer, konkurrencesituation og adfærd er nogle af de aspekter, der påvirker din juridiske status, og kan i nogle tilfælde synes at være i modstrid med det, du har lært i f.eks. specifikke PATENTsmarter™.

Forventninger, resultater og succes

PATENTsmarter™ garanterer eller lover ikke specifikke resultater eller resultater for virksomheder eller enkeltpersoner, der deltager i eller bruger produkter eller tjenester, der leveres via denne webside eller tilknyttede tjenester.

Din virksomhed, dit ansvar – husk at søge forretningskritisk rådgivning, før du handler

Alle kan lære med PATENTsmarter™, men resultaterne vil variere og afhænge af sagsspecifikke detaljer, forståelse af det præsenterede indhold, den personlige indsats, der er forbundet med at oversætte det, og rådgivernes kompetence, som forklaret ovenfor.

Hvis du ønsker min praktiske støtte som din rådgiver, kan dette ikke ske gennem PATENTsmarter™. Du kan kontakte mig via min konsulentaftale med Larsen & Birkeholm; men da dette er en helt uafhængig virksomhed, skal du ikke forvente rabatter eller andre fordele som følge af køb af PATENTsmarter™. Jeg tilbyder kun et begrænset antal rådgivningstimer hos Larsen & Birkeholm, så det kan være nødvendigt at kontakte mig i god tid, hvis du ønsker min sagsspecifikke service.

DISCLAIMER: PATENTsmarter™ content is not legal advice

PATENTsmarter™ is not a patent law firm and does not provide legal or any other advice.

PATENTsmarter™ is an informational and educational website operated by European Patent Attorneys, particularly the Owner, founder, and CEO of PATENTsmarter™, Gyde Balzer Carstensen.

Please read our Terms & Conditions before using the information offered in the shop or by any other means by PATENTsmarter™.

All Products and Services, Blogs, Mentoring, Tailor-made Solutions, Events, Webinars, Workshops, and more, including any Material or Content shared by PATENTsmarter™, are for educational and illustrative purposes only, aimed at better understanding the law and its potential opportunities and risks, and cannot be construed as legal advice.

Simplification may be necessary to improve the conceptual understanding

The content is not guaranteed to be correct or updated with recent national or international law changes. Sometimes concepts have been simplified to reduce complexity and to ensure a better conceptual understanding, which means that selected topics or aspects may be omitted or not highlighted from all angles.

Use the information – but remember to get professional advice

It is your (the user’s) responsibility as a business owner to ensure that you know the legal consequences of your actions and, thus, also to consult a patent attorney or legal advisor before you act on anything you learned or concluded based on Products, Services, and Content provided by PATENTsmarter™.

Although PATENTsmarter™ can help streamline your work and highlight available opportunities and risks to consider, it cannot replace seeking advice from a patent attorney or legal advisor.

Your specific situation, business model, product details, competitor situation, and behavior are some of the aspects affecting your legal status and may, in some cases, seem to contradict what you learned in, e.g., specific PATENTsmarter™ courses.

Expectations, results, and success

PATENTsmarter™ does not guarantee or promise specific results or outcomes for businesses or individuals participating in or using Products or Services provided via this web page or associated Services.

Your business, your responsibility – remember to seek critical advice before you act

Any person can learn with PATENTsmarter™, but results will vary and depend on case-specific details, understanding of the content presented, the personal effort involved in translating it, and the competence of advisors, as explained above.

If you want my hands-on support as your counsel, this can not be done through PATENTsmarter™. You can reach out to me through my consultancy agreement with Larsen & Birkeholm; however, since this is an entirely independent business, please do not expect discounts or other perks due to the purchase of PATENTsmarter™ products. I only offer a limited number of counseling hours at Larsen & Birkeholm, so you may need to reach out in good time if you would like my case-specific services.