Introducing > idearlify® > learn to take action

More than "just" knowledge, so you can take action now
→ Protect your business → Use templates and checklists → Stay in control → Understand what you need → Keep the reward for the work, that you deserve

Why i share

actionable knowledge

You did not start a business or become an expert in the products you develop to learn about patents and other intellectual property rights. I get it!

But – the hard truth is – you need to understand your rights and those of others so you don’t harm your business (or your employer’s) by infringing on your competitor’s rights – or accept the damage their copies have on yours!

From my more than 15 years of experience as an IP expert working for e.g., Novo Nordisk, Zealand Pharma and, H. Lundbeck, I’ve seen countless companies miss out on big opportunities and make critical oversights.

→ That’s why I developed a pragmatic learning approach that equips everyone – with proven methods on different levels, to safeguard their business with templates, checklists and workflows.

The idearlify® approach

- helping you to apply what prevents and stops copies, fast, so you prevent huge financial and reputational losses!

My mission is to empower you to protect your work effectively.

I am dedicated to providing you with valuable tools tailored to your specific needs and ensuring that you have the knowledge and resources to start your journey with confidence, regardless of your background or budget.

Tools for you → protect what's yours
Et sort/hvidt foto af en kvinde, der laver en håndbevægelse i et online nyhedsbrev.

how does idearlify®
help you to take action?

Implementing workflows to protect your assets against copying and other abusive behavior will be much easier and faster when you follow proven and tested methods. And that is precisely what the idearlify® approach can do for you.

Independent quick fixes!

If you need professional insight, before you hire a patent attorney or lawyer - or want help to prepare for meetings with them! I am here with 1:1 sparring, templates and checklists!

Templates, guides and best practices

I know that there is a huge difference between "learning" from a course and using what you learned in your business. So include as many templates and practical guidance, workbooks etc. to ease you into it and make the transition from learning to "doing" as smooth as possible.

No more guessing

All products I offer are drafted carefully to help you to take action in more efficient, pragmatic and safe ways. No matter what your experience is, or what you need for your business - I always include material that you can adapt to your needs and that do not require you to know the law (or study it for that matter!)

Solutions for all budgets

Dependent on your budget and needs, you should be able to purchase specific smaller online courses or template packages, or expand to larger or more complex courses, workshops and events.

MY Vision, Mission and methodology

My "copy-defense for all"-vision

Entrepreneurs and innovators have access to valuable resources that provide guidance on how to utilize intellectual property rights, as well as other strategies and laws, to protect their businesses from harmful competitor activities.

These resources empower them to take control of their business in a timely and proactive manner, and to take responsibility for securing sustainable revenue protection for future growth. By applying measures to prevent and stop copying or abuse of trust and confidentiality in collaborations, entrepreneurs and innovators can thus avoid irreparable losses and potential bankruptcy.

My copy-defense and actionable knowledge sharing mission

My mission is to empower businesses with the knowledge and tools they need to safeguard their innovative assets and thrive in their endeavors. Regardless of the industry, background, or budget, I aim to make it accessible and useful for every business, without any exceptions. Everyone who takes risks and contributes with innovative solutions and content deserves to be in control of who is rewarded for the success it brings.

My pragmatic copy-defying process - The idearlify® way

The idearlfy® methodology is an intgral part of all my products and services at PATENTsmarter™. Through this, I give you tools to capture opportunities and risks with sustainable, adaptable and pragmatic workflows for utilizing and respecting intellectual property rights.

A black and white photo of a smiling gyde beside images of black-framed eyeglasses and a cat in action, playfully interacting with a boxer-gloved gloved hands indicating that you need to take actions to fight off copycats.
Take actions to protect your assets: a repeated pattern of the word "assets" in bold text, primarily in pink, with two instances in orange, on a dark background creates an energetic action-oriented visual.

It's not only about
HOW to take action

but also about WHAT
to take action about

and WHEN to do it!

A different approach to intellectual property rights, focusing on your copy-defense and taking action

I am not your advisor. This means that I can also share cheaper or pragmatic approaches that many businesses use to postpone the work of patent attorneys or IP lawyers for a while. I also know how to prepare for your collaboration with IP lawyers and patent attorneys because I have worked in-house in innovative businesses and hired patent attorneys and IP lawyers. I know how to make informed decisions about when to reach out to them – and what to ask for to avoid invoices escalating in a heartbeat.

Preparation is your advantage in taking the right actions

When you take idearlify® online courses or work with the provided templates, workflows, checklists, or worksheets, you can prepare for the questions your patent attorney or IP lawyer might have. This can help you save many hours of invoiced time, as they won’t need to spend extra time trying to get your answers.

Knowledge and protective actions applied in real-time

My goal is for you to build your knowledge about intellectual property rights while you apply it – and without being overwhelmed by what you do not know. By taking my online courses, workshops, etc., building your knowledge while applying it, and focusing on what is important to you, you will become an expert in your needs for copy-defense, copy prevention, and avoiding show-stopper surprises by your competitor’s rights.

Effective Communication with your patent attorney and IP lawyers

Then, it will be easier to be more specific in your requests to your patent attorneys and IP lawyers. This approach can save you significant money, as patent attorneys and IP lawyers typically charge about 2.400-6.000 DKK (320-885 EUR) per hour or more, depending on their experience and field of expertise.

Take action before it's too late

Or ability to understand where you can set boundaries for copying competitors efficiently – but also understanding theirs, is what makes you a professional expert, decision-maker or business owner.

When you know how to deal with potential copies, before they hit your business, revenue or damage your reputation, the burden of handling things will be so much less. You know what to do, why you do it – and can ultimately to take action before it’s too late and the copy has damaged your revenue to an extend that is irreparable.

That’s why I offer free knowledge at starter-guidance too.

01

understand why you need to take action

Once you know WHY you need to protect what’s yours, it so much easier to get started learning about HOW to do it!

Start with the Copy-defense blog. It’s free.

Read the blog posts that are relevant to you.

Sign up for the newsletter and get used to the terms and concepts. 

You can also follow me on social media and get small bites daily.

02

If you know what needs protect - but not how

Maybe you already know that you need to build a wall of protection around your business gems.Then you should check out what I am currently offering: online courses, events, and webinars may be just what you need.
03

optimize and take action with an independent sparring partner

Maybe you need a nudge to get over the initial hurdle. Or do you need a professional partner so you don’t feel alone with your challenges? Maybe you learn best in 1:1 sparring sessions with full focus on your questions.

No problem, book an idearlify® SPARRINGsession or invest in a bundle if you need regular meetings with a professional sparring partner.

Read about Jette who saved 20.000,-DKK in misspent money with one sparring session, or Naja who is on a hunt for a new business name, and invested in a 1:1 sparring session with Gyde to find one that can be protected.

Let's connect on social media!

 Want copy defense knowledge in smaller bites?!

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- avoid unpleasant misunderstandings

Please fill out the form provided below, and I will respond promptly with an answer.

  • It’s important to note that filling out the form does not authorize you to share the information with others.
  • You must wait for my instructions on what you can share and only share that with the specific individuals mentioned.
  • Unauthorized sharing of information is not permitted, and if you do, you risk violating my rights.

Tip: Skift mellem den danske og engelske brugergrænseflade hvor som helst på siden ved at klikke på et af sprogflagene (som dem over denne boks).

Ingen juridisk rådgivning

-MEN GENEREL INFORMATION, VIDEN, SPARRING OG LÆRINGSINDHOLD FOR IVÆRKSÆTTERE OG INNOVATØRER

ANSVARSFRASKRIVELSE: PATENTsmarter™ er ikke juridisk rådgivning

PATENTsmarter™ er ikke et patentadvokatfirma og yder ikke juridisk eller anden rådgivning.

PATENTsmarter™ er et informations- og uddannelseswebsted, der drives af European Patent Attorneys (og Dansk CErtificeret Patent Agenter), herunder specifikt ejeren, grundlæggeren og CEO for PATENTsmarter™, Gyde Balzer Carstensen.

Læs venligst vores Forretningsbetingelser, før du bruger de oplysninger , der tilbydes i shoppen eller på anden måde af PATENTsmarter™.

Alle Produkter og ydelser, blogs, mentoring, skræddersyede løsninger, events, webinarer, workshops og meget mere, herunder materiale eller indhold, der deles af PATENTsmarter™, er udelukkende til uddannelsesmæssige og illustrative formål, der har til formål at give en bedre forståelse af loven og dens potentielle muligheder og risici, og kan ikke opfattes som juridisk rådgivning.  

 

En forenkling kan være nødvendig for at forbedre den begrebsmæssige forståelse

Indholdet garanteres ikke at være korrekt eller opdateret med de seneste nationale eller internationale lovændringer. Nogle gange må begreber blive forenklet for at reducere kompleksiteten og sikre en bedre begrebsforståelse, hvilket betyder, at udvalgte emner eller aspekter kan være udeladt eller ikke fremhævet fra alle vinkler.  

Brug oplysningerne – men husk at få professionel rådgivning

Det er dit (brugerens) ansvar som virksomhedsejer at sikre, at du kender de juridiske konsekvenser af dine handlinger og dermed også at konsultere en patentadvokat eller juridisk rådgiver, før du handler på baggrund af noget, du har lært eller konkluderet på baggrund af produkter, ydelser og indhold leveret af PATENTsmarter™.

Selvom PATENTsmarter™ kan hjælpe med at strømline dit arbejde og fremhæve tilgængelige muligheder og risici, der skal overvejes, kan det ikke erstatte rådgivning fra en patentkonsulent eller juridisk rådgiver.

Din specifikke situation, forretningsmodel, produktdetaljer, konkurrentsituation og adfærd er nogle af de aspekter, der påvirker din juridiske status, og som i nogle tilfælde kan synes at være i modstrid med det, du har lært på f.eks. specifikke PATENTsmarter™-kurser.  

 

Forventninger, resultater og succes

PATENTsmarter™ garanterer eller lover ikke specifikke resultater eller udfald for virksomheder eller enkeltpersoner, der deltager i eller bruger produkter eller ydelser, der leveres via denne webside eller tilknyttede ydelser.  

 

Din virksomhed, dit ansvar – husk at søge forretningskritisk rådgivning, før du handler

Alle kan lære med PATENTsmarter™, men resultaterne vil variere og afhænge af sagsspecifikke detaljer, forståelse af det præsenterede indhold, den personlige indsats, der er forbundet med at oversætte det, og rådgivernes kompetence, som forklaret ovenfor.

Hvis du ønsker min praktiske støtte som din rådgiver, kan dette ikke ske gennem PATENTsmarter™. Du kan kontakte mig via min konsulentaftale med Larsen Birkeholm; men da dette er en helt uafhængig virksomhed, skal du ikke forvente rabatter eller andre fordele som følge af køb af PATENTsmarter™. Jeg tilbyder kun et begrænset antal rådgivningstimer hos Larsen & Birkeholm, så det kan være nødvendigt at kontakte mig i god tid, hvis du ønsker min sagsspecifikke service.

No legal advice

-BUT GENERAL INFORMATION, KNOWELDGE, SPARRING AND EDUCATIONAL CONTET FOR ENTREPRENEURS AND INNOVATORS

DISCLAIMER: PATENTsmarter™ content is not legal advice

PATENTsmarter™ is not a patent law firm and does not provide legal or any other advice.

PATENTsmarter™ is an informational and educational website operated by European Patent Attorneys, particularly the Owner, founder, and CEO of PATENTsmarter™, Gyde Balzer Carstensen.

Please read our Terms & Conditions before using the information offered in the shop or by any other means by PATENTsmarter™.

All Products and Services, Blogs, Mentoring, Tailor-made Solutions, Events, Webinars, Workshops, and more, including any Material or Content shared by PATENTsmarter™, are for educational and illustrative purposes only, aimed at better understanding the law and its potential opportunities and risks, and cannot be construed as legal advice. 

Simplification may be necessary to improve the conceptual understanding

The content is not guaranteed to be correct or updated with recent national or international law changes. Sometimes concepts have been simplified to reduce complexity and to ensure a better conceptual understanding, which means that selected topics or aspects may be omitted or not highlighted from all angles. 

Use the information – but remember to get professional advice

It is your (the user’s) responsibility as a business owner to ensure that you know the legal consequences of your actions and, thus, also to consult a patent attorney or legal advisor before you act on anything you learned or concluded based on Products, Services, and Content provided by PATENTsmarter™.

Although PATENTsmarter™ can help streamline your work and highlight available opportunities and risks to consider, it cannot replace seeking advice from a patent attorney or legal advisor.

Your specific situation, business model, product details, competitor situation, and behavior are some of the aspects affecting your legal status and may, in some cases, seem to contradict what you learned in e.g., specific PATENTsmarter™ courses. 

Expectations, results, and success

PATENTsmarter™ does not guarantee or promise specific results or outcomes for businesses or individuals participating in or using Products or Services provided via this web page or associated Services. 

Your business, your responsibility – remember to seek critical advice before you act

Any person can learn with PATENTsmarter™, but results will vary and depend on case-specific details, understanding of the content presented, the personal effort involved in translating it, and the competence of advisors, as explained above.

If you want my hands-on support as your counsel, this can not be done through PATENTsmarter™. You can reach out to me through my consultancy agreement with Larsen & Birkeholm; however, since this is an entirely independent business, please do not expect discounts or other perks due to the purchase of PATENTsmarter™ products. I only offer a limited number of counseling hours at Larsen & Birkeholm, so you may need to reach out in good time if you would like my case-specific services.