My suggestions on where to pay attention first

Protect with the most relevant IP rights first

Incorporating intellectual property (IP) rights into your business strategy early on is crucial for protecting your investments and achieving success. I offer practical insights and flexible frameworks to help you get started now, even before bringing in IP lawyers or patent attorneys.

What you do in your business dictates what you can protect - and how...

Your business, products and protection

One way to find the right combination of intellectual property rights and related IP tools for your business is to examine each tool—understand what it protects, which types of assets, products, aspects, or elements it protects, and how it aligns with your business.

If you prefer to approach your process from that perspective, visit this page: 6+ powerful IP tools you must know.

This page’s approach starts with what is most valuable to you, your business, your customers, and your partners—and thus, good business cases for the competition to imitate. So, in the orange box below, you can see a list to the right exemplifying different business models and business types. The list links to suggestions in the following boxes, where I explain what I would consider first if I were in your shoes.

Who is it for?

everyone who creates

Let’s set one thing straight from the start —protecting your hard work and the potential revenue it can generate for all businesses, regardless of size.

Using intellectual property rights enables a strong defense against infringement and false accusations, no matter your budget, product portfolio, or knowledge background.

Explore the clickable list to the right (or below if you are on your mobile device) to see where you could start to focus on learning about a specific protection skill. And you get a feeling of which kind of entrepreneur or growing business I have been able to help through PATENTsmarter™,

What protects you

innovators

entrepreneur, employee or owner

It is essential for anyone who creates value to understand the following concepts to some extent.

The boxes below highlight where you should start, depending on your work or product:

  1. Patents and utility models
  2. Design patents (design protection)
  3. Copyrights
  4. Trademarks
  5. Domain names
  6. Trade Secrets & Confidentiality
  7. Publication (Open Source)
  8. Contracts 
  9. Competition Laws
  10. The Marketing Act(s)

What protects you

startup, sme & corp

physical products

Suppose you create, improve, or develop physical products for a startup, SME, or large corporation. In that case, it is vital to know the ten intellectual property rights (IPRs) and laws mentioned in the innovator’s description.

It is recommended that your employees also understand these issues since they are likely involved in many critical aspects of your business and need to know how their actions can positively or negatively impact your business opportunities now and in the future.

If you are new to all this:

Start by learning about confidentiality and how publishing can affect patent or design protection. After that, move on to the remaining items on the list. And maybe check out the IP-rights blog now and then.

What protects you

inventors

at home or employed

Suppose you have created something valuable you want to protect at work or home. In that case, it’s important to understand trade secrets, publications, and inventions and how they relate to your business strategy.

This knowledge can help you or your employer profit from your invention’s unique features. Some inventors or businesses may develop and market the product alone, while others may need collaborators or manufacturing contractors.

→ In either case, it’s important to understand intellectual property rights and who owns them, so learn about contracts, too.

It’s crucial to know your employer’s rights and how your conversations, articles, descriptions, and presentations can affect their perspective, positively or negatively.

What protects you

specialists

knowledge providers

As a consultant, it is crucial to possess a comprehensive understanding of your clients and your own intellectual property rights and ownership. Only then can you establish clear expectations and boundaries and ensure that you are well-equipped with the necessary knowledge and expertise.

I recommend ythat youlearn about all 10 items on the “innovator’s list” above. All ten tools can contribute to being relevant to your particular field.

These insights will prove invaluable in navigating the complexities of intellectual property and ultimately safeguarding your clients’ rights—and, most importantly, your own.

If you are new in your consultant role

Start by learning about the general concept of intellectual property rights and how yours are generated. Think about which ones you need to identify as yours for your client to respect clearly and which ones you likely need to transfer to your client because they are a natural part of what you are hired to provide. 

Understand confidentiality and trade secrets, get comfortable with contracts, and find a great lawyer who helps you with good contract templates and reviews them before you sign.

What protects you

storytellers

authors & marketeers

If you are involved in creating or publishing products that heavily rely on your words, storytelling, branding, or other intellectual property, it is crucial to have a strong understanding of various legal concepts and protections.

→ This includes knowledge of copyrights and trademarks, proper documentation, and domain name registration.

You will likely be involved in many collaborations, so it is also important to be familiar with contracts and confidentiality agreements to ensure that your contributions are safeguarded and to avoid any potential infringement on the rights of others. 

By taking these precautions, you can protect your intellectual property, ensure proper recognition and value for your work, and avoid conflicts that can quickly turn sour.

What protects you

artists

word & image

Individuals in the creative industry, such as artists, authors, and storytellers, heavily rely on their brand and work to showcase their exceptional talents.

→ It is of utmost importance that one has a comprehensive understanding of intellectual property to safeguard their business.

This includes crucial aspects such as copyrights, design protection, trademarks, domain names, contracts, and a plethora of other important considerations that must be considered to ensure the continued success of one’s creative endeavors.

What protects you

digital entrepreneurs

online businesses

Did you know that your hard work and original material are legally protected? It’s essential to safeguard your online courses, presentations, sales pages, and other valuable content. 

→ Understanding copyrights, trade secrets, confidentiality agreements, contracts, trademarks, competition laws, and marketing regulations isis essential for online businesses.

By familiarizing yourself with these concepts, you can ensure that your work is protected and that you don’t miss out on any potential value or opportunities. Stay informed and proactive to keep your online business thriving.

If you understand Danish, this podcast episode by digital entrepreneur strategist Trine Ravnkilde may be just what you need to kick things off. I visited her in November 2023 to discuss ” avoiding online copies.”

What protects you

designers

visual creators

You may not be directly involved in the product’s content or function.

Instead, you may focus on making the product attractive, packaging it to exude quality or other customer-pleasing aspects.

→ It’s essential to Understand the differences between patents, utility models, and design protection (also known as design patents in some countries).

You need to know how publications, presentations, and sales calls can affect your ability to protect your design. If your design involves the product’s function, you must understand when a patent is necessary.

Trademarks may be crucial if your brand (or your customer’s brand) is significant for sales results.

What protects you

control-freaks

demanding to be in control of their own business

As a conscientious and reliable business owner, it is of utmost importance to exercise due diligence and complete control over your organization’s decisions.

The ramifications of these choices are far-reaching and can significantly affect your company’s bottom line, growth trajectory, and overall reputation.

→ Therefore, it is essential to understand how to effectively manage your assets, copyrights, and intellectual property rights to ensure that your business is legally compliant and protected from any potential legal entanglements.

Proper asset management can help mitigate risks, save time and money, and ensure that your company remains competitive and thriving in the long run.

Do you want to...?

Work with me

Use my insights and experience to help you build or strengthen your copy defense and avoid overstepping other businesses’ boundaries (aka infringing their rights).

Still not sure, where to start?

Let me help you to kickstart your work with intellectual property rights.If you haven’t already, book my welcome offer, which is a “one-off” free 15-minute call with me to get you started. There are no strings attached.

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Ingen juridisk rådgivning

-MEN GENEREL INFORMATION, VIDEN, SPARRING OG LÆRINGSINDHOLD FOR IVÆRKSÆTTERE OG INNOVATØRER

ANSVARSFRASKRIVELSE: PATENTsmarter™ er ikke juridisk rådgivning

PATENTsmarter™ er ikke et patentadvokatfirma og yder ikke juridisk eller anden rådgivning.

PATENTsmarter™ er et informations- og uddannelseswebsted, der drives af European Patent Attorneys (og Dansk CErtificeret Patent Agenter), herunder specifikt ejeren, grundlæggeren og CEO for PATENTsmarter™, Gyde Balzer Carstensen.

Læs venligst vores Forretningsbetingelser, før du bruger de oplysninger , der tilbydes i shoppen eller på anden måde af PATENTsmarter™.

Alle Produkter og ydelser, blogs, mentoring, skræddersyede løsninger, events, webinarer, workshops og meget mere, herunder materiale eller indhold, der deles af PATENTsmarter™, er udelukkende til uddannelsesmæssige og illustrative formål, der har til formål at give en bedre forståelse af loven og dens potentielle muligheder og risici, og kan ikke opfattes som juridisk rådgivning.  

 

En forenkling kan være nødvendig for at forbedre den begrebsmæssige forståelse

Indholdet garanteres ikke at være korrekt eller opdateret med de seneste nationale eller internationale lovændringer. Nogle gange må begreber blive forenklet for at reducere kompleksiteten og sikre en bedre begrebsforståelse, hvilket betyder, at udvalgte emner eller aspekter kan være udeladt eller ikke fremhævet fra alle vinkler.  

Brug oplysningerne – men husk at få professionel rådgivning

Det er dit (brugerens) ansvar som virksomhedsejer at sikre, at du kender de juridiske konsekvenser af dine handlinger og dermed også at konsultere en patentadvokat eller juridisk rådgiver, før du handler på baggrund af noget, du har lært eller konkluderet på baggrund af produkter, ydelser og indhold leveret af PATENTsmarter™.

Selvom PATENTsmarter™ kan hjælpe med at strømline dit arbejde og fremhæve tilgængelige muligheder og risici, der skal overvejes, kan det ikke erstatte rådgivning fra en patentkonsulent eller juridisk rådgiver.

Din specifikke situation, forretningsmodel, produktdetaljer, konkurrentsituation og adfærd er nogle af de aspekter, der påvirker din juridiske status, og som i nogle tilfælde kan synes at være i modstrid med det, du har lært på f.eks. specifikke PATENTsmarter™-kurser.  

 

Forventninger, resultater og succes

PATENTsmarter™ garanterer eller lover ikke specifikke resultater eller udfald for virksomheder eller enkeltpersoner, der deltager i eller bruger produkter eller ydelser, der leveres via denne webside eller tilknyttede ydelser.  

 

Din virksomhed, dit ansvar – husk at søge forretningskritisk rådgivning, før du handler

Alle kan lære med PATENTsmarter™, men resultaterne vil variere og afhænge af sagsspecifikke detaljer, forståelse af det præsenterede indhold, den personlige indsats, der er forbundet med at oversætte det, og rådgivernes kompetence, som forklaret ovenfor.

Hvis du ønsker min praktiske støtte som din rådgiver, kan dette ikke ske gennem PATENTsmarter™. Du kan kontakte mig via min konsulentaftale med Larsen Birkeholm; men da dette er en helt uafhængig virksomhed, skal du ikke forvente rabatter eller andre fordele som følge af køb af PATENTsmarter™. Jeg tilbyder kun et begrænset antal rådgivningstimer hos Larsen & Birkeholm, så det kan være nødvendigt at kontakte mig i god tid, hvis du ønsker min sagsspecifikke service.

No legal advice

-BUT GENERAL INFORMATION, KNOWELDGE, SPARRING AND EDUCATIONAL CONTET FOR ENTREPRENEURS AND INNOVATORS

DISCLAIMER: PATENTsmarter™ content is not legal advice

PATENTsmarter™ is not a patent law firm and does not provide legal or any other advice.

PATENTsmarter™ is an informational and educational website operated by European Patent Attorneys, particularly the Owner, founder, and CEO of PATENTsmarter™, Gyde Balzer Carstensen.

Please read our Terms & Conditions before using the information offered in the shop or by any other means by PATENTsmarter™.

All Products and Services, Blogs, Mentoring, Tailor-made Solutions, Events, Webinars, Workshops, and more, including any Material or Content shared by PATENTsmarter™, are for educational and illustrative purposes only, aimed at better understanding the law and its potential opportunities and risks, and cannot be construed as legal advice.  

Simplification may be necessary to improve the conceptual understanding

The content is not guaranteed to be correct or updated with recent national or international law changes. Sometimes concepts have been simplified to reduce complexity and to ensure a better conceptual understanding, which means that selected topics or aspects may be omitted or not highlighted from all angles.  

Use the information – but remember to get professional advice

It is your (the user’s) responsibility as a business owner to ensure that you know the legal consequences of your actions and, thus, also to consult a patent attorney or legal advisor before you act on anything you learned or concluded based on Products, Services, and Content provided by PATENTsmarter™.

Although PATENTsmarter™ can help streamline your work and highlight available opportunities and risks to consider, it cannot replace seeking advice from a patent attorney or legal advisor.

Your specific situation, business model, product details, competitor situation, and behavior are some of the aspects affecting your legal status and may, in some cases, seem to contradict what you learned in e.g., specific PATENTsmarter™ courses.  

Expectations, results, and success

PATENTsmarter™ does not guarantee or promise specific results or outcomes for businesses or individuals participating in or using Products or Services provided via this web page or associated Services.  

Your business, your responsibility – remember to seek critical advice before you act

Any person can learn with PATENTsmarter™, but results will vary and depend on case-specific details, understanding of the content presented, the personal effort involved in translating it, and the competence of advisors, as explained above.

If you want my hands-on support as your counsel, this can not be done through PATENTsmarter™. You can reach out to me through my consultancy agreement with Larsen & Birkeholm; however, since this is an entirely independent business, please do not expect discounts or other perks due to the purchase of PATENTsmarter™ products. I only offer a limited number of counseling hours at Larsen & Birkeholm, so you may need to reach out in good time if you would like my case-specific services.