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Are you part of a growing small or medium-sized business (SME), and would you like to improve your understanding of intellectual property rights?

Considering all the opportunities and risks that a growing SME may face—especially when it comes to your own or others’ intellectual property rights—can be a challenge when all resources are prioritized, negotiations are held, and one person has multiple roles, which they are not always experts in.

Patents, trade secrets, contracts, licenses, royalties, trademarks, and confidentiality can often seem overwhelming, especially if you have little experience with them.

Whether you are part of the research and development team, the marketing department, the sales team, or another function in your SME, understanding how to protect inventions, the innovation created, and all the other assets that drive the business to success is critical.

Understanding when an invention is patentable, how to claim rights to your contributions, and how to secure the company’s revenue and future investments is essential.

It is wise to invest in your and your employees’ learning with idearlify®products on copy-defense (intellectual property rights and other tools) to protect values ​​in your SME.

Browse courses and events in this category that are designed for SME managers and employees who want to raise awareness and take advantage of opportunities instead of overlooking them.

Get started before it’s too late: Learn how to improve copy protection, reduce the risk of ending up in expensive challenges because you didn’t handle other people’s or your intellectual property rights as required by law, and understand the strategies that already protect other SMEs and can therefore help you secure your overall business interests.

  • Online Courses

    All idearlify® COURSES

    idearlify® COURSES – all courses – see all idearlify® COURSES here – so you don’t miss out when they are here. I offer Danish and English courses about intellectual property rights, strategies and preparing for your work with advisors – so you are ready when you hire them!

  • Online and offline events

    All idearlify® EVENTS

    Look at the list of all idearlify® events offered by PATENTsmarter™ and its partners. The calendar will be updated with new events during the summer of 2024! Stay tuned and check back regularly to book a seat once they are open.

  • Image of an index finger pointing upwards, with a pink bow wrapped around it, an orange evelope with an exclamation mark emphasized on a pink vcircular batch background, highlighting that it is important. A white heading above in Danish "En dyr e-mail at glemme!"

    Den vigtigste e-mail til advokaten – som du ikke må glemme

    223,75kr. incl. VAT/local TAX

    Take the Danish mini template online course which comprises video lessons and a Danish email template for the crucial email that you MUST send to your patent attorney, patent advisor, or lawyer before taking any further steps in your potential collaboration. This is the essential course for anyone determined to avoid ruining their case before it even starts.

  • A black and orange background with the words spparring bundles in the foreground.

    idearlify® SPARRING bundles

    Sparring bundles are sparring sessions with savings. Want a sparring partner and know you need more than one session? Save 10-15% per session by investing in a sparring bundle. Remember to use your entire sparring bundle; 5 or 10 sessions within 12 months!

  • Repeated text "1:1 SPARRING SINGLE" in black on a pink background, with one occurrence highlighted in white, showcasing the copy-defense tool in action.

    idearlify® SPARRING single sessions

    Idearlify® SPARRING single sessions are a great way to get 1:1 attention from a professional sparring partner, who can provide insides and help find solutions with you. Get sparring in a single session (or more) input independently, and prepare for the work ahead when you are ready to hire a patent attorney or IP lawyer.

  • Woocommerce Thumbnails for "Tailor made solutions" repetition on orange background. In dark blue capital letters. Second wor once in pink colored letters


    Get unique tailor-made content for your niche and needs. I work closely with you to deliver a solution to elevate your group’s skills and safeguard your business with IPRs.


Use the filter function or use the search bar with your own words to find exactly what you want in the idearlify®SHOP. 

If you’re searching for something beyond what you can find in the category you are currently looking at. I suggest you explore the comprehensive online courses, workshops, sparring sessions, bundles, combos, and personalized solutions to get inspiration and find what you need. And if not. Don’t fret! Just reach out to me and I will find an awesome solution that helps you solve your puzzle.

My offers are designed to equip you with essential knowledge and options for taking action that safeguard your confidential information, mitigate risks, and resolve issues relating to your intellectual property rights.

Shop my knowledge-packed courses, workshops, sparring sessions, bundles, combos, and tailor-made solutions to based on the pragmatic and practical idearlify® approach, so you can turn what you learn into practice without thinking twice.

→ You’ll have all the necessary tools for building your strong and copy-repelling copy-defense.

learning formats for your copy defense...

Online Courses

Online courses

Improve your learning experience with Idearlify® Online Courses. My pragmatic methodology includes workbooks, checklists, and tools crafted to help you apply the knowledge and nudge you to keep learning in practical ways. Click on the image to access the courses page.

webinars, workshops & events

Do you enjoy asking questions to enhance your learning? If so, I am here to help. I organize various workshops, webinars, and events (both online and offline) that focus on specific topics to help you gain knowledge and stay ahead of your competitors. These opportunities have limited seats and are offered first to newsletter recipients. Click on the image to access our events page.

1:1 sparring session and bundles

Some learners prefer working alone while others like a sparring partner, but most strike a balance. You can book 1:1 sparring sessions with me as single lessons, bundles, or pre-structured combo packages. Click on the image to access the booking page for sparring sessions.

Tailor-made solutions

If you would like a tailor-made course, webiar or 1:1 presentation about intellectual properties relevant to your business, your department, your students or club members, don’t hesitate to reach out to me.

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DISCLAIMER: PATENTsmarter™ content is not legal advice

PATENTsmarter™ is not a patent law firm and does not provide legal or any other advice.

PATENTsmarter™ is an informational and educational website operated by European Patent Attorneys, particularly the Owner, founder, and CEO of PATENTsmarter™, Gyde Balzer Carstensen.

Please read our Terms & Conditions before using the information offered in the shop or by any other means by PATENTsmarter™.

All Products and Services, Blogs, Mentoring, Tailor-made Solutions, Events, Webinars, Workshops, and more, including any Material or Content shared by PATENTsmarter™, are for educational and illustrative purposes only, aimed at better understanding the law and its potential opportunities and risks, and cannot be construed as legal advice.

Simplification may be necessary to improve the conceptual understanding

The content is not guaranteed to be correct or updated with recent national or international law changes. Sometimes concepts have been simplified to reduce complexity and to ensure a better conceptual understanding, which means that selected topics or aspects may be omitted or not highlighted from all angles.

Use the information – but remember to get professional advice

It is your (the user’s) responsibility as a business owner to ensure that you know the legal consequences of your actions and, thus, also to consult a patent attorney or legal advisor before you act on anything you learned or concluded based on Products, Services, and Content provided by PATENTsmarter™.

Although PATENTsmarter™ can help streamline your work and highlight available opportunities and risks to consider, it cannot replace seeking advice from a patent attorney or legal advisor.

Your specific situation, business model, product details, competitor situation, and behavior are some of the aspects affecting your legal status and may, in some cases, seem to contradict what you learned in, e.g., specific PATENTsmarter™ courses.

Expectations, results, and success

PATENTsmarter™ does not guarantee or promise specific results or outcomes for businesses or individuals participating in or using Products or Services provided via this web page or associated Services.

Your business, your responsibility – remember to seek critical advice before you act

Any person can learn with PATENTsmarter™, but results will vary and depend on case-specific details, understanding of the content presented, the personal effort involved in translating it, and the competence of advisors, as explained above.

If you want my hands-on support as your counsel, this can not be done through PATENTsmarter™. You can reach out to me through my consultancy agreement with Larsen & Birkeholm; however, since this is an entirely independent business, please do not expect discounts or other perks due to the purchase of PATENTsmarter™ products. I only offer a limited number of counseling hours at Larsen & Birkeholm, so you may need to reach out in good time if you would like my case-specific services.

ANSVARSFRASKRIVELSE: PATENTsmarter™ er ikke juridisk rådgivning

PATENTsmarter™ er ikke et patentkonsulentfirma og yder ikke rådgivning, hverken juridisk eller andre former for rådgivning.

PATENTsmarter™ er et informations- og uddannelseswebsted, der drives af European Patent Attorneys, herunder specifikt ejeren, grundlæggeren og CEO for PATENTsmarter™, Gyde Balzer Carstensen.

Læs venligst vores Forretningsbetingelser før du bruger de oplysninger, som PATENTsmarter™ tilbyder i shoppen eller på anden måde.

Alle produkter og tjenester, blogs, mentoring (1:1 sparring), skræddersyede løsninger, events, webinarer, workshop m.m., herunder materiale eller indhold, der deles af PATENTsmarter™ , er udelukkende til uddannelsesmæssige og illustrative formål, der har til formål at give en bedre forståelse af loven og dens potentielle muligheder og risici, og kan ikke opfattes som juridisk rådgivning.

En forenkling kan være nødvendig for at forbedre den begrebsmæssige forståelse

Indholdet garanteres ikke for at være korrekt eller opdateret med de seneste nationale eller internationale lovændringer. Nogle gange er begreberne blevet forenklet for at reducere kompleksiteten og sikre en bedre begrebsmæssig forståelse, hvilket betyder, at udvalgte emner eller aspekter kan udelades eller ikke belyses fra alle vinkler.

Brug oplysningerne – men husk at få professionel rådgivning

Det er dit (brugerens) ansvar som virksomhedsejer at sikre, at du kender de juridiske konsekvenser af dine handlinger og derfor også at konsultere en patentadvokat eller juridisk rådgiver, før du handler på baggrund af noget, du har lært eller konkluderet på baggrund af produkter, tjenester og indhold leveret af PATENTsmarter™ .

Selv om PATENTsmarter™ kan hjælpe dig med at strømline dit arbejde og fremhæve muligheder og risici, kan det ikke erstatte rådgivning fra en patentadvokat eller juridisk rådgiver.

Din specifikke situation, forretningsmodel, produktdetaljer, konkurrencesituation og adfærd er nogle af de aspekter, der påvirker din juridiske status, og kan i nogle tilfælde synes at være i modstrid med det, du har lært i f.eks. specifikke PATENTsmarter™.

Forventninger, resultater og succes

PATENTsmarter™ garanterer eller lover ikke specifikke resultater eller resultater for virksomheder eller enkeltpersoner, der deltager i eller bruger produkter eller tjenester, der leveres via denne webside eller tilknyttede tjenester.

Din virksomhed, dit ansvar – husk at søge forretningskritisk rådgivning, før du handler

Alle kan lære med PATENTsmarter™, men resultaterne vil variere og afhænge af sagsspecifikke detaljer, forståelse af det præsenterede indhold, den personlige indsats, der er forbundet med at oversætte det, og rådgivernes kompetence, som forklaret ovenfor.

Hvis du ønsker min praktiske støtte som din rådgiver, kan dette ikke ske gennem PATENTsmarter™. Du kan kontakte mig via min konsulentaftale med Larsen & Birkeholm; men da dette er en helt uafhængig virksomhed, skal du ikke forvente rabatter eller andre fordele som følge af køb af PATENTsmarter™. Jeg tilbyder kun et begrænset antal rådgivningstimer hos Larsen & Birkeholm, så det kan være nødvendigt at kontakte mig i god tid, hvis du ønsker min sagsspecifikke service.