Author: Gyde Balzer Carstensen
Gyde Balzer Carstensen is the owner and founder of PATENTsmarter™ and developed the idearlify®methodology that all her knowledge packed products and services are based on.idearlify®, PATENTsmarter™ and everything Gyde does are built on more than 14 years of experience in IP and patents. Not "only" as an external counsel, but on expertise built in positions of responsibility in in-house patent specialist employments at Novo Nordisk, Lundbeck, Zealand Pharma and more.This means she has not only provided counselling but has made decisions and weighed options that you may be facing. She has seen what you might not see coming yet - or at least been in very similar challenges, while also being held responsible for these by senior and upper management.Learn the pragmatic ways, that she has applied and that can be adapted to any business - with some tweaks. Making it all make sense, and your business easier to protect against copies, loss of revenue and damage to your reputation.