WHO?! ME?!
benefit from IT?

Let's talk about who can benefit from PATENTsmarter™

Welcome, to PATENTsmarter™. I believe everyone should understand intellectual property rights, not just academics or industry elites. As a business owner or entrepreneur, you deserve the knowledge and tools to protect your innovative ideas and products from infringement.

Navigating intellectual property rights is not daunting. You don’t need to be an expert or have achieved a certain level of success to grasp the fundamentals. With my courses and knowledge-based resources, I break down intellectual property rights into practical and accessible information that fits seamlessly into your entrepreneurial journey.

Who is it for?

everyone who creates

Protect your business, assets, and products from being copied by competitors with PATENTsmarter™.

Using intellectual property rights enables a strong defense against infringement and false accusations, no matter your budget, product portfolio, or knowledge background.

Explore the clickable list to see how this platform has benefited various industries.


entrepreneur, employee or owner

It is essential for anyone who creates value to understand the following concepts to some extent.

The boxes below highlight where you should start, depending on your work or product:

  1. Patents and utility models
  2. Design patents (design protection)
  3. Copyrights
  4. Trademarks
  5. Domain names
  6. Trade Secrets & Confidentiality
  7. Publication (Open Source)
  8. Contracts 
  9. Competition Laws
  10. The Marketing Act(s)

startup, sme & corp

physical products

If you are creating, improving, or developing physical products for a startup, SME, or large corporation, it is vital to be aware of the ten intellectual property rights (IPRs) and laws mentioned in the innovator’s description. It is recommended that your employees also understand these issues since they are likely involved in many critical aspects of your business and need to know how their actions can positively or negatively impact your business opportunities now and in the future.

If you are new to al this:

Start by learning about confidentiality and how publishing can affect patent or design protection. After that, move on to the remaining items on the list.


at home or employed

If you have created something valuable at work or home that you want to protect, it’s important to understand trade secrets, publications, and inventions, and how they relate to your business strategy.

This knowledge can help you or your employer profit from the unique features of your invention. Some inventors or businesses may develop and market the product alone, while others may need collaborators or manufacturing contractors.

In either case, it’s important to understand intellectual property rights and who owns them, so learn about contracts too.

It’s crucial to know your employer’s rights and how your conversations, articles, descriptions, and presentations can affect their perspective, positively or negatively.


knowledge providers

As a consultant, it is crucial to possess a comprehensive understanding of your clients’ and your own intellectual property rights and ownership. Only then you can establish clear expectations and boundaries and ensure that you are well-equipped with the necessary knowledge and expertise.

I recommend you to learn about all 10 items on the “innovator’s list” above. All ten tools can play a part and be relevant to your particular field.

These insights will prove invaluable in navigating the complexities of intellectual property and ultimately safeguarding your clients’ rights – and most importantly your own too.

If you are new in your consultant role

Start by learning about the general concept of intellectual property rights and how yours are generated, which ones you need to clearly identify as yours for your client to respect and which ones you likely need to transfer to your client – because they are a natural part of what you are hired to provide. Understand confidentiality and trade secrets and get comfortable with contracts – and find a great lawyer who helped you with good templates and reviews them before you sign.


authors & marketeers

If you are involved in the creation or publication of products that heavily rely on your words, storytelling, branding, or other intellectual property, it is crucial to have a strong understanding of various legal concepts and protections.

This includes knowledge of copyrights and trademarks, as well as proper documentation and domain name registration.

you will likely be involved in a lot of collaborations, so it is also important to be familiar with contracts and confidentiality agreements to ensure that your contributions are safeguarded and to avoid any potential infringement on the rights of others. 

By taking these precautions, you can protect your intellectual property, ensure proper recognition and value for your work, and avoid conflicts that can turn sour quickly.


word & image

Individuals in the creative industry, such as artists, authors, and storytellers, heavily rely on their personal brand and work to showcase their exceptional talents.

It is of utmost importance that one has a comprehensive understanding of intellectual property to safeguard their business.

This includes crucial aspects such as copyrights, design protection, trademarks, domain names, contracts, and a plethora of other important considerations that must be taken into account in order to ensure the continued success of one’s creative endeavors.

digital entrepreneurs

online businesses

Did you know that your hard work and original material are legally protected? It’s important to take steps to safeguard your online courses, presentations, sales pages, and other valuable content. Understanding copyrights, trade secrets, confidentiality agreements, contracts, trademarks, competition laws, and marketing regulations are all essential tools for online businesses. By familiarizing yourself with these concepts, you can ensure that your work is protected and that you don’t miss out on any potential value or opportunities. Stay informed and proactive to keep your online business thriving.


visual creators

You may not be directly involved in the product’s content or function.

Instead, you may focus on making the product look attractive, packaging it to exude quality or other customer-pleasing aspects.

It’s important to understand the differences between patents, utility models, and design protection (also known as design patents in some countries).

You need to know how publications, presentations, and sales calls can affect your ability to protect your design. If your design affects the product’s function, you must understand when a patent is necessary.

And if your brand (or your customer’s brand) is significant for sales results, trademarks may be crucial.


corporate employees

As an individual entrusted with decision-making, project management, or clinical regulatory responsibilities, encountering discussions revolving around intellectual property rights and their probable influence on the future of your organization is inevitable.

Thus, it is of utmost importance that you possess a comprehensive grasp of this subject matter to position yourself for due recognition and make meaningful contributions toward your company’s financial prospects and overall success.

Failure to do so may result in missed opportunities and potential setbacks.


demanding to be in control of their own business

As a conscientious and reliable business owner, it is of utmost importance to exercise due diligence and full control over all decisions made within your organization.

The ramifications of these choices are far-reaching and can significantly affect your company’s bottom line, growth trajectory, and overall reputation. Therefore, it is essential to gain a thorough understanding of how to effectively manage your assets, copyrights, and intellectual property rights to ensure that your business is legally compliant and protected from any potential legal entanglements.

Proper asset management can help mitigate risks, save time and money, and ensure that your company remains competitive and successful in the long run.

learning formats that I offer...

Online courses

Improve your learning experience with Idearlify® Online Courses. My pragmatic methodology includes workbooks, checklists, and tools crafted to help you apply the knowledge and nudge you to keep learning in practical ways. Click on the image to access the courses page.

webinars, workshops & events

Do you enjoy asking questions to enhance your learning? If so, I am here to help. I organize various workshops, webinars, and events (both online and offline) that focus on specific topics to help you gain knowledge and stay ahead of your competitors. These opportunities have limited seats and are offered first to newsletter recipients. Click on the image to access our events page.

1:1 sparring session and bundles

Some learners prefer working alone while others like a sparring partner, but most strike a balance. You can book 1:1 sparring sessions with me as single lessons, bundles, or pre-structured combo packages. Click on the image to access the booking page for sparring sessions.

Tailor-made solutions

If you would like a tailor-made course, webiar or 1:1 presentation about intellectual properties relevant to your business, your department, your students or club members, don’t hesitate to reach out to me.

Do You Want

to work with me?

Use my insights and experience to help you to build or strengthen your copy defense – and to avoid overstepping other businesses’ boundaries (aka infringing their rights).

Currently you can get this offer when signing up

Learn how to avoid seven major mistakes when handling a copying competitor – which can otherwise make your life miserable because they can turn ugly, expensive, and embarrassing. (The English translation is in the works- so stay tuned if Danish quick guides are not for you)


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DISCLAIMER: PATENTsmarter™ content is not legal advice

PATENTsmarter™ is not a patent law firm and does not provide legal or any other advice.

PATENTsmarter™ is an informational and educational website operated by European Patent Attorneys, particularly the Owner, founder, and CEO of PATENTsmarter™, Gyde Balzer Carstensen.

Please read our Terms & Conditions before using the information offered in the shop or by any other means by PATENTsmarter™.

All Products and Services, Blogs, Mentoring, Tailor-made Solutions, Events, Webinars, Workshops, and more, including any Material or Content shared by PATENTsmarter™, are for educational and illustrative purposes only, aimed at better understanding the law and its potential opportunities and risks, and cannot be construed as legal advice.

Simplification may be necessary to improve the conceptual understanding

The content is not guaranteed to be correct or updated with recent national or international law changes. Sometimes concepts have been simplified to reduce complexity and to ensure a better conceptual understanding, which means that selected topics or aspects may be omitted or not highlighted from all angles.

Use the information – but remember to get professional advice

It is your (the user’s) responsibility as a business owner to ensure that you know the legal consequences of your actions and, thus, also to consult a patent attorney or legal advisor before you act on anything you learned or concluded based on Products, Services, and Content provided by PATENTsmarter™.

Although PATENTsmarter™ can help streamline your work and highlight available opportunities and risks to consider, it cannot replace seeking advice from a patent attorney or legal advisor.

Your specific situation, business model, product details, competitor situation, and behavior are some of the aspects affecting your legal status and may, in some cases, seem to contradict what you learned in, e.g., specific PATENTsmarter™ courses.

Expectations, results, and success

PATENTsmarter™ does not guarantee or promise specific results or outcomes for businesses or individuals participating in or using Products or Services provided via this web page or associated Services.

Your business, your responsibility – remember to seek critical advice before you act

Any person can learn with PATENTsmarter™, but results will vary and depend on case-specific details, understanding of the content presented, the personal effort involved in translating it, and the competence of advisors, as explained above.

If you want my hands-on support as your counsel, this can not be done through PATENTsmarter™. You can reach out to me through my consultancy agreement with Larsen & Birkeholm; however, since this is an entirely independent business, please do not expect discounts or other perks due to the purchase of PATENTsmarter™ products. I only offer a limited number of counseling hours at Larsen & Birkeholm, so you may need to reach out in good time if you would like my case-specific services.