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Protect
your ideas
with actions

Turn your ideas into success and protect them proactively with the help of idearlify®SPARRING.

with 1:1 sparring sessions: idearlify®SPARRING idearlify®SPARRINGpacks idearlify®SPARRINGbundles 1:1 sessions full focus on your business → strengthening your copy defense

Gyde looking like lets do this

Idearlify®
sparring single sessions or bundles

Idearlify®sparring single sessions or bundles

Get that extra nudge you need and take action. 

Develop a copy-defense strategy, protect your innovations, and position your business for growth. Mentoring goes beyond legal advice. Through this coaching and the material I provide, you will understand how to support and guide your lawyers and patent attorneys to reach your goals. What are you waiting for… Book now!

Jette Heine

Owner @ relationme.dk, 3 February 2023

“My warmest recommendation to you, Gyde, I have become SO much wiser!

Thank you so much, Gyde – your session has saved me a lot of money and misjudgments in relation to my business. And thank you for your honest and simple way of explaining the different concepts to me. And not to forget, your engaged interest in my business.

Once more: Thank you.”

→ click on the image to read more about Jette’s experience

Jette heine portrait, leaning against concrete wall. Pink and dark blue statement in front: "one sparring session saved jette from losing 20. 000,-dkk

My name is Gyde Balzer Carstensen

I am a European Patent Attorney, Danish Certified Patent Agent and your PATENTsmarter™ IP mentor and teacher.

I use my experience from more than 14 years of working with intellectual property rights in large companies such as Novo Nordisk and H. Lundbeck to help large and small companies protect their products against copies and imitations.
You are not alone, book a sparring session to fight copies | sparring session,book

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DISCLAIMER: PATENTsmarter™ content is not legal advice

PATENTsmarter™ is not a patent law firm and does not provide legal or any other advice.


PATENTsmarter™ is an informational and educational website operated by European Patent Attorneys, particularly the Owner, founder, and CEO of PATENTsmarter™, Gyde Balzer Carstensen.

Please read our Terms & Conditions before using the information offered in the shop or by any other means by PATENTsmarter™.


All Products and Services, Blogs, Mentoring, Tailor-made Solutions, Events, Webinars, Workshops, and more, including any Material or Content shared by PATENTsmarter™, are for educational and illustrative purposes only, aimed at better understanding the law and its potential opportunities and risks, and cannot be construed as legal advice.

Simplification may be necessary to improve the conceptual understanding

The content is not guaranteed to be correct or updated with recent national or international law changes. Sometimes concepts have been simplified to reduce complexity and to ensure a better conceptual understanding, which means that selected topics or aspects may be omitted or not highlighted from all angles.

Use the information – but remember to get professional advice

It is your (the user’s) responsibility as a business owner to ensure that you know the legal consequences of your actions and, thus, also to consult a patent attorney or legal advisor before you act on anything you learned or concluded based on Products, Services, and Content provided by PATENTsmarter™.


Although PATENTsmarter™ can help streamline your work and highlight available opportunities and risks to consider, it cannot replace seeking advice from a patent attorney or legal advisor.


Your specific situation, business model, product details, competitor situation, and behavior are some of the aspects affecting your legal status and may, in some cases, seem to contradict what you learned in, e.g., specific PATENTsmarter™ courses.

Expectations, results, and success

PATENTsmarter™ does not guarantee or promise specific results or outcomes for businesses or individuals participating in or using Products or Services provided via this web page or associated Services.

Your business, your responsibility – remember to seek critical advice before you act

Any person can learn with PATENTsmarter™, but results will vary and depend on case-specific details, understanding of the content presented, the personal effort involved in translating it, and the competence of advisors, as explained above.


If you want my hands-on support as your counsel, this can not be done through PATENTsmarter™. You can reach out to me through my consultancy agreement with Larsen & Birkeholm; however, since this is an entirely independent business, please do not expect discounts or other perks due to the purchase of PATENTsmarter™ products. I only offer a limited number of counseling hours at Larsen & Birkeholm, so you may need to reach out in good time if you would like my case-specific services.