About us
PATENTsmarter™
If you don't protect it - why should others respect it?
Protecting your (future) business against infringers and abusers is not a luxury – but finding the right tools and strategies isn’t always straightforward. Especially, if you are inexperienced.
Whether you are investing time, money, or other resources, it is not good business practice if you can’t safeguard a successful outcome and return of said investment.
PATENTsmarter™ is your solution:
I share knowledge about tools and strategies that everyone who creates, develops, innovates, sells, and negotiates needs to understand to protect their success – no matter the size of their business, budget, or experience.
What others say
Who is the person behind PATENTsmarter™?
Gyde Balzer Carstensen
I make content in PATENTsmarter™ because you need to know more than your patent attorney or IP lawyer knows.
So I am teaching you to understand how professional IPR users think and prepare before, during, and after collaborating with patent attorneys, lawyers, or collaboration partners!
I am a qualified European Patent Attorney and Certified Danish Patent Agent, and I have practiced IP law for over 14 years. (You can also check my LinkedIn profile for more details about my career.)
With responsibility for strategizing and executing in the role of a strategic head and decision-maker relating to product and business asset protection at, e.g., Novo Nordisk, H. Lundbeck, and Zealand Pharma, I know to guide you through your business to find assets and use the IP system to protect it.
You may not be a huge company yet
And no, maybe you are not a “big player” like the ones I worked for. But the general strategies and principles are the same and I have used them in smaller businesses and startups too. They do work.
Take what fits and adapt it
Everything can be adapted, different tools can be chosen. But you need to know your options, before you can make choices.
And learning from the “big guys” you will see that they often go for pragmatic way over costly solutions.
I know how to get the best quality output from IP and patent professionals.
By being in the profession myself – doing prosecution in e.g. Denmark and at the European Patent Office myself, working with patent attorneys and IP lawyers in more than 70 countries. I hired them for different reasons, national legal support, second opinions, or specialist support.
All in all this experience makes me a great ressource for you. Regardless of what you are currently preparing for your colleagues, team, or patent attorney. Let’s take a look at what you can do to optimize the process without wasting time and money.
It all comes down to asking the right questions in your business, project and when you work with your patent attorneys or IP lawyers.
Your business is worth it
Make your rights count & respect those belonging to others
Your business - your responsibility
It's not a luxury to know & use your rights
Start learning today, and let me guide you through patterns, best practices, and business-critical knowledge about patents, trademarks, trade secrets, and much more that can secure your current and future success.
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